Local SEO and Penguin
-
All,
One of my client's sites was hit by Penguin. The business has lost almost all of its organic rankings but is still holding on for a handful of local searches for some of its satellite offices.
We've built a new site and are slowly building domain authority.
My question is this: at what point do I swap out the new site's location URL for the old URL in Google places?
I don't want to risk the existing local placement which is all they have left for the time being.
Thanks,
John
-
Thanks Miriam, that was my concern as I mentioned above.
-
Hi John,
I'm in 80% agreement with what our members have replied. Changing the website address should not affect local rankings as a stand-alone fact...but, if the new website is different than the old one, in terms of content, optimization, authority, links, citations, etc., then yes, you could be in for some ranking changes. The strength of the website is the biggest local ranking search factor, so I believe you may see some ranking changes, unless the new website matches the old one in all respects.
-
_Nope, it is not going to affect it as far as my knowledge is concerned. Unless you are making a 301 redirection to the new domain, there is no such possibility of carrying on the legacy of the penalized domain. Keep up the good work and you will be just fine. _
-
Thanks Oleg, my thought was that since domain authority plays a role in local, it could hurt, but I appreciate the feedback.
John
-
If its the places page that is ranking locally, it shouldn't affect it. Had a client in the same situation, made a new site and changed the places page URL to the new site and haven't had any problems.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for products that are on sale in cubic meters (m³)
Hi All, I have some products that we sale that are defined by their cubic meters (m³) Question will Google prefer a URL with /bin/3m³ or /bin/3m3 Any suggestions would be great! Obviously for cleanliness I would prefer m³ over m3 Thanks
Technical SEO | | Redooo0 -
Need help related to SEO ?
Hi, Hope you guys are doing well! I need help from experts, I have a query that "Does google allows SEO for websites related to crypto currency ?" If yes, what is best way to do SEO for crypto currency website ?
Technical SEO | | JessicaThompson0 -
Curious about quick SEO results showing up...
Recently, I did a couple of major SEO mods on our e-commerce site. Here's what I did: A. No-indexed hundreds of thousands of Search Results pages. B. Changed the URL structure for the better of our product pages. I literally made these changes about 3 weeks ago and I am seeing some very interesting results in such a short period of time. Here is one example. My product pages increased impressions by about 20% or so, but the real crazy thing is the increase in click through rate on my product pages. All of a sudden I am getting about a 95% clickthrough rate!??!?! Previously I was getting around 58%. Any ideas on this? Is it a normal fluctuation that goes away? Or can I expect it to stay or even improve? Thanks! Craig
Technical SEO | | TheCraig0 -
Product Descriptions for Localized eCommerce Store
Hi, We currently have an eCommerce store that only sells in one country. We are going to open separate stores that will target different countries. As far as product descriptions go my initial plan was to use the same descriptions but then block product pages from being indexed. However this has also ended up blocking us from being able to use Google's product listing ads (it rejects the data feed due to not being able to index the products). Is there a way to copy the descriptions and avoid a delicate content issues without blocking our product pages from being indexed? Thanks for your help!
Technical SEO | | pgicom0 -
Are sitewide links bad for SEO?
I have 11 real estate sites and have had links from one to another for about 7 years but someone just suggested me to take them all out because I might get penalized or affected by penguin. My main site was affected on July of 2012 and organic visits have dropped 43%...I've been working on many aspects of my SEO but it's been difficult to come back. Any suggestions are very welcome, thanks 🙂
Technical SEO | | mbulox0 -
IP redirect possible SEO issues?
Hi I help manage a small eCommerce business that sells worldwide. We currently have 4 stores www.tidy-books.com (US site) www.tidy-books.co.uk (UK) www.tidy-books.eu (EU) www.tidy-bboks.com.au (AU) We have auto redirect based on the country of your IP. The .com is the route address though. Currently I have decided to focus all my energies with link building etc on .com as it seems to carry the most weight and being a very small team we don't have the resources for separate campaigns for all websites at the moment. Whilst I've done on site SEO with country in mind i.e for US kids instead of children. I'm just wondering if you can see any pitfalls in this approach, Ideally I would like to have a team focus on each store separately and have them as separate domains but with the IP redirect we at least rank well in Google for the .com and the customers gets sent to the relevant store. Any thoughts would be great
Technical SEO | | tidybooks0 -
Pintrest SEO
Has any testing been done to determine if Pintrest helps a website ranking?
Technical SEO | | StreetwiseReports0 -
Wordpress Problems.. SEO-Yoast is Toast?
Hello; I have installed the WP Yoast Widget in my Blog, and 2 weeks, after my issues went away, they came back X's 300! lol So I uninstalled it, and my issues obviously got worse, and then I re-activated, and reset everything, and still got the 300+ issues. Is there a secondary plug in you would suggest, to run at the same time as Yoats, or theat will fix all issues? Ever think of making an SEOmoz Widget for WP since it is gaining so much popularity?? Thank you Great work by the way! Loved the Webinar today!
Technical SEO | | smstv0