Local SEO and Penguin
-
All,
One of my client's sites was hit by Penguin. The business has lost almost all of its organic rankings but is still holding on for a handful of local searches for some of its satellite offices.
We've built a new site and are slowly building domain authority.
My question is this: at what point do I swap out the new site's location URL for the old URL in Google places?
I don't want to risk the existing local placement which is all they have left for the time being.
Thanks,
John
-
Thanks Miriam, that was my concern as I mentioned above.
-
Hi John,
I'm in 80% agreement with what our members have replied. Changing the website address should not affect local rankings as a stand-alone fact...but, if the new website is different than the old one, in terms of content, optimization, authority, links, citations, etc., then yes, you could be in for some ranking changes. The strength of the website is the biggest local ranking search factor, so I believe you may see some ranking changes, unless the new website matches the old one in all respects.
-
_Nope, it is not going to affect it as far as my knowledge is concerned. Unless you are making a 301 redirection to the new domain, there is no such possibility of carrying on the legacy of the penalized domain. Keep up the good work and you will be just fine. _
-
Thanks Oleg, my thought was that since domain authority plays a role in local, it could hurt, but I appreciate the feedback.
John
-
If its the places page that is ranking locally, it shouldn't affect it. Had a client in the same situation, made a new site and changed the places page URL to the new site and haven't had any problems.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is blog.example.com ok for seo benefits?
our blog is currently setup as blog.example.com is this OK for seo benefits for the main domain example.com? is there any benefit specifically for the domain level by having the blog set-up as example.com/blog? would it be worth the effort to do this on a large blog? thanks
Technical SEO | | Direct_Ram0 -
Is my website is over optimized for ON page SEO?
The keyword for the page is “locksmith Logan” based in: Brisbane, Queensland, Australia Is webpage over used main keyword 'Logan locksmith' and what other areas are for improvement.
Technical SEO | | bondhoward0 -
Domain name SEO
I would like to hear your opinion about which between robotics.kawasaki.com and www.kawasakirobotics.com is more effective for SEO of keyword robotics and kawasaki. We have been using kawasaki.com domain name for more than 15 years.
Technical SEO | | Iwashima0 -
Google Blogger Intergration, any SEO benefit?
I want to use google blogger for my website blog, we want to intergrate it into the existing website (which is why wordpress isn't ideal as there is no php) if the domain was www.blog.mysite.com will www.mysite.com still recieve the seo bonuses of having a blog? or does it have to be www.mysite.com/blog otherwise i have little use for a blog, what i also want to ask is how does it intergrate? i don't want the blog on my site to be like a 'window' into the google blog site as that defeats the purpose, i need the content to actually be on my site to ensure the seo benefits. Thanks Dan
Technical SEO | | DanBrayfield0 -
How to SEO a Website Built off Godaddy?
I have a client whose website is built off Godaddy services. I know Godaddy is not the right choice for building a website, but what's done is done. The client has already bought the Godaddy services and there's no way I can tell him to go rebuild his website before we could optimize it for SEO. I'm already facing a lot of challenges while optimizing on-page elements. When I wanted to verify the ownership for Google Analytics and Webmaster Tool via his Godaddy account. the process failed many times. it looks like Godaddy is using some kind of caching not allowing us to modify the codes. For example, I'd applied the site verification codes for Webmasters Tool 48 hours ago, and the metatag for google site verification is not yet updated in the frontend. It's quite frustrating. What would you suggest?
Technical SEO | | suskanchan1 -
Mobile SEO Tips and Best Practices
Hi, Any advice on approaches for mobile SEO much appreciated. For example, what things do I need to do to optimise a mobile version of a desktop site? E.g. optimise titles, meta description, headings and copy, do I need to submit a mobile sitemap to Google? Do I need to link from the mobile page to the corresponding page on the desktop site and vice versa? Will Googlebot Mobile naturally find the site from the desktop link? What about link building for mobile sites, any thoughts on this, are there specific mobile sites that will link such as directories for a start? Any other tips or resources? Any SEOMoz resources on this? What about the same domain versus the subdomain debate about hosting the mobile site? Any thoughts? Many thanks
Technical SEO | | MarkChambers0 -
Global SEO Targeting
Hi, I have a website currently on the domain example.co.uk (.com is not available) I'm looking to enter other markets such as Brazil, Russia - obviously content will need to change to suit the desired market / language. I'm looking for some information on the best practice to enter foreign markets. I was thinking maybe to create individual sites for each location eg: example.br example.ru This way I could localise each site in terms of business directories, content, language etc. Or have my example.co.uk with various languages on it Experience, suggestions are welcomed - thanks.
Technical SEO | | Socialdude0 -
Is SEO affected when hosting service is changed?
I put my plan to change web hosts on abeyance when an SEO friend of mine told me that it would negatively impact the sites SEO. I am not changing the url or anathing, just the host.
Technical SEO | | ambisuite0