Does MozAuthority calculates the MozAuthority of each incoming link?
-
Hey Mozzers!
So as I'm checking MozAuthority as a primary parameter to determine if a co-operation with a website is worthwhile, I did notice that it's mainly based on QUANTITY of inbound links.
My question is this: Does my site's MozAuthority calculates The same parameter from each incoming link?
Example:
My site, www.google.com, has 5 incoming links from low MozAuthority domains.
Your site, www.facebook.com, has 5 incoming links from medium MozAuthority domains.
His site, www.yahoo.com has 5 incoming links from high MozAuthority domains.
Will the 3rd case necessarily have a higher MozAuthority than #1 and #2?
-
Joram and Adam are essentially correct. MozRank is built to emulate PageRank, and so it does take into account the MR of the incoming links, not just the total count. It is in essence, though, a measure of quantity - just a complex one. Links from sites with more links count more, so that's a quality signal, in an abstract way, but we don't take into account the relevance of the links or spam factors.
Domain Authority is much more complex and is a machine-learning model based on observed Google rankings. Essentially, it's an attempt to predict the ranking power of a site.
-
Yes it does in the end.
-
Thanks, Adam.
I was looking for a quote at the "Learn SEO" section that you linked to, and there isn't any ;\
-
Thanks, Joram.
So in the bottom line - does Domain Authority also calculates the DA of each inbound link?
-
I think you mean either DomainAuthority or mozRank when you mention MozAuthority. mozRank is similar to Google's PageRank and Domain Authortiy is a metric based on a combination of all domain ranking factors.
As far as I know mozRank is mainly based on the number of inbound links and the populairity of the websites that link to you. So here your assumption will be true.
With Domain Authority a lot of other metric are taken into consideration as well to calculate the final score, such as domain trust metrics, social signals, etc.
-
Moz Authority metrics are based not on the total number of links, but the authority each link passes. A page with links from 5 high authority pages will generally have much higher authority metrics than a page with links from 5 low authority pages.
Will the 3rd case necessarily have a higher MozAuthority than #1 and #2?
Probably, but not necessarily:
- It's possible to get links from low authority pages on high authority domains, which would only pass a small amount of authority.
- A page with a lot of links will pass less authority to each link.
My answer uses some generalizations, here are more details on the specific metrics:
http://www.seomoz.org/learn-seo/domain-authority
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you know good company for obtaining back links ?
Hi All Can anybody recommend a company which can produce ethical good quality links and a reasonable price? We need to try and get our rankings higher and if you've used a company I would appreciate if you could let me know etc Thank you Alan Whitby Holiday Cottages
Moz Pro | | alandavidson
http://www.endeavourcottage.co.uk/1 -
ERROR: Too Many on-page links!
User wise, my product menu @LEDSupply.com is user friendly, but I'm concerned that it might be seen by crawlers as bad because of the TOO MANY ON-PAGE LINKS error I am getting in my moz crawl report. Is it really counting all the links in every drop-down menu? If so, is there are resource on how to fix it????
Moz Pro | | saultienut0 -
Percentage of good links vs. bad
Hi Does anyone know the best way of determining good links from bad links using the SEO Moz tools? I bought some directory links to two or three pages on my site a few years back. The were all very obviously spammy because of the anchor text and I didn't have a high enough ratio of good links to counteract them. I read somewhere that if more than 10% of the links to a page have the same (or similar) anchor text, it's obvious that you're on the bad list.
Moz Pro | | nsjadmin0 -
Issue Using MozScape wtih SEOGadet's Link Excel Extension
Howdy Everyone! Since i've seen the MozCon presentation by Richard Baxter at SEOGadget, i've been completely amazed by the links extension for Excel. I tried this morning to give it a try. Unfortunately, I cannot get it working, and was hoping that someone here could help me out. I know it's out of the usual "realm" of questions, but I figure it's worth a try 🙂 I successfully installed the addon and entered my Access id (as "member-xxxxxxxxxx" member is in my id) and the secret key. I then downloaded the "OSE" excel spreadsheet" just to make sure I get all the calls right (as I know the doc works) Once I do this, and enter anything in, I get the "an error occured: the remote server returend an error: 401 unauthorized. I then went into the config file (as the setup doc suggests) and disabled run time caching (or at least set "SEOMOZ_API_use_cache_YN":"N") and the SEOMOZ_API_timeout to 100000 from 60000. I have also tried uninstalling and reinstalling the addin, along with regenerating the MozScape API Key Anyway, i'm not an excel wiz, and would appreciate any help that I could get on this. I'm also about to experiment with SEO Tools For Excel if anywone wants to check that out. Thanks in advance Zach Russell
Moz Pro | | Zachary_Russell0 -
Link Manager
Hi guys, Trying out SEOmoz at the moment, and wondering if it has any kind of link manager I can use to keep track of the status of new and requested links? Thanks, Jon
Moz Pro | | jontarbuck0 -
Number of Linking Root Domains using EXACT match anchor text
Recently, I read an article a post here in SEOmoz blog talking about competitive backlink analysis. (http://www.seomoz.org/blog/guide-to-competitive-backlink-analysis). Could anyone please indicate me the way to retrieve the next two metrics from the SEOmoz account? Number of Linking Root Domains using EXACT matct anchor text. Percentage of anchors with EXACT match anchor. Thank you in advance!
Moz Pro | | KostasKostalampros0 -
Is anybody else having great difficulty in finding good link opportunities on Open Site Explorer?
I've been using OSE for a while now, and I'm struggling to see any value in it. When I search my competitors link profiles, I find just hundreds and hundreds of crappy reciprocal links, splogs or the like. I have to go through days and days (thousands of links) before I find anything worth using. Is anybody having this sort of problem? Thanks
Moz Pro | | kevinmorley0 -
Over 90% of anchor text tends to be brand-name on OSE link profiles. Why?
I reported this as a bug in OSE, because often I explore these links and find that the pages include both a brand-name link AND a regular keyword link, but for some reason OSE was only reporting the brand-name link... This led me to wonder how many links this occurred for, and therefore whether or not to trust the fact that the majority of the sites I ran OSE on returned at least (in most cases, more) than 90% brand-name links. I understand that brand-name links are amongst the most important to obtain, but that it's also important to get anchor text for keywords to build a varied profile. Given this apparent flaw in OSE, is it wrong - in the case of very successful sites - to take this ~90% as being anywhere near the correct percentage of brand-name links that I should be aiming for as a proportion of the total profile? Extra Credit :)... And this may help potentially help resolve the issue: does "Inbound Links" tab in OSE just report links to the Root Domain, or to that and every other page on the site?
Moz Pro | | ZakGottlieb710