What is the best strategy for a company in various countries?
-
Hello I have to make yt SEO marketing strategy for a company that provides services in Spain, Colombia and Mexico
I'm looking at two options:-
Buy different domains (TLD): This option seems feasible but very expensive and manage each domain position it would have to have different content in each (plus you would not know that because it is put exactly the same domain)
-
Place each service and country folders eg
www.dominio.com / mexico / training-financiero.html
www.dominio.com / espana / training-financiero.html
I have understood that option 1 is no longer necessary since you can use html tags within the code to tell Google that you try to target content to customers from a different country.
In principle we would use the same content would change only a few words and of course the currency to suit the local currency of each country.However I believe that customers could rely more on a domain if their country. Plus I'm afraid I google indexed as duplicate content is another matter What country would main that could confuse the visitor?
-
-
First of all I really suggest you read this post by Aleyda Solis in the SEERInteractive Blog, which practically answers to all your doubts in a very extensive way.
Second, the subfolder option seems the best one for your case, at least from what I understood about your businesses' needs. In fact, business's objective in middle/long term should determine what option for International SEO you should choose, and not simply the mere SEO aspect.
So, if you choose to the subfolder option, you must:
-
create the subfolders (obvious)
-
geotarget them in Google Webmaster Tools
-
implement the use of rel="alternate" hreflang markup, especially because you are using the same content in different subfolders, hence, if you want to be really sure that Google shows the correct URLs for the given country, better to use the hreflang.
-
even if you do 2) and 3) I strongly suggest you to localize the content of your site. The Spanish spoken in Mexico, Argentina and Spain is quite different, as it is the English spoken in UK and USA. The more the language used is fitting the culture of the countries you are targeting, the better not only in SEO terms, but also in the conversion potentialities ones.
Finally, related to buying also the Country Level Domain versions of your main domain, actually buying them and redirecting 301 to the respective subfolders doesn't have really any SEO effect, but it may be an useful way to "reserve" those domains for a potential future use.
-
-
Hey, things are a little clearer. I'm planning to do the following
- Separate the website into folders for each country and service
www.dominio.com/argentina/seo.html
Place the respective Geolocation labels in the source code
-
Sign into Google Webmaster Tools and set the hearing for each subfolder
-
Buy the TLD domains for each country
Not to do with the TLD domains. What do you recommend me?
I was thinking of putting a landing page with a contact form where it counts in summary we do (original content of course) and that each service link to the folder. Com domain on the country
Or just that when they enter the TLD domain redirect (Redirect 301) to the subfolder of the respective country in the domain. Com
- Separate the website into folders for each country and service
-
Hi,
2 really good links below discussing this topic:
How to do SEO for different countries
International SEO - Whiteboard Session
Cheers,
-
First of all thanks for your quick response. Actually I would not know how to approach the service differently for two countries with the same language. Suppose you offer SEO service to Argentina and one for Colombia (In both countries the language is Spanish) you could say differently in service to Colombia regarding SEO SEO service to Argentina?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Topic Cluster: URL Best Practices
I'm trying to be mature and employ the Topic Cluster strategy to my content. In doing so I realized there are a few URL options. Some more difficult to execute than others. -Is it important to call out the Pillar Topic in your subtopic URL?
Technical SEO | | dkellyagile
-Does the Pillar Topic need to have its own landing page? (As opposed to just being part of the blog.) Here's an Example: My Pillar is: Inbound vs. Outbound
My subtopic is: Marketing Platforms Here are the URL options I can think of... Option 1: https://pipelineinbound.com/blog/inbound-vs-outbound-marketing-platforms/ Option 2: https://pipelineinbound.com/blog/which-marketing-platforms/ Option 3: https://pipelineinbound.com/blog/marketing-platforms-inbound-vs-outbound/ Option 4 (Hardest): https://pipelineinbound.com/inbound-vs-outbound/marketing-platforms/ Are there some fundamental best practices for URL structure and Link Building as it pertains to Topic Clusters? Thanks!0 -
Geo Targeting a Country Domain
Hey Mozzers A customer of mine hosts an international web shop on a country domain (customer.ch) which is automatically targeted to 'Switzerland' by the Google Search Console. So far so good, the shops for Switzerland are all in a subfolders /ch/. However, there are 2 more shops in two more subfolders: /de/ (for Germany) and /row/ (for the rest of the world). Google thinks both /row/ and /de/ are Swiss shops which results in searchers on Google.ch currently getting /row/ with the wrong currency and language pair. Question: I can't set the targeting for customer.ch/de/ in the search console to Germany, it's set by the domain country to Switzerand. Also, the customer doesn't own customer.de. How can I still let Google know that customer.ch/de/ is the shop to be displayed only to searchers from Germany, but not to searchers from Switzerland? Thx!
Technical SEO | | ChrisCronimund0 -
Best practices for lazy loading (content)
Hi all, We are working on a new website and we want to know the best practices for lazy loading of google for content.
Technical SEO | | JohnPalmer
My best sample is: bloomberg.com , look at their homepage. Thank y'all!0 -
How best to set up Google + business pages for clients
I wish to setup a business page on google+ business page for my clients but it requires a personal profile, my clients don't want a personal profile but do want the business page. Currently i have set them up with pages on my personal profile but do can i allow the client to manage it? so i am not sure this is the best way Whats the best way for web developers to setup Google+ accounts for clients?
Technical SEO | | Bristolweb1 -
Mobile SEO Tips and Best Practices
Hi, Any advice on approaches for mobile SEO much appreciated. For example, what things do I need to do to optimise a mobile version of a desktop site? E.g. optimise titles, meta description, headings and copy, do I need to submit a mobile sitemap to Google? Do I need to link from the mobile page to the corresponding page on the desktop site and vice versa? Will Googlebot Mobile naturally find the site from the desktop link? What about link building for mobile sites, any thoughts on this, are there specific mobile sites that will link such as directories for a start? Any other tips or resources? Any SEOMoz resources on this? What about the same domain versus the subdomain debate about hosting the mobile site? Any thoughts? Many thanks
Technical SEO | | MarkChambers0 -
Backlink: External blog Vs. Internal blog. Which is the best?
Hi, some weeks ago a created a blog: mykeyword.wordpress.com Some one told me that it has got more trust that a "normal" www.mykeyword.com
Technical SEO | | Greenman
Is it true? So, i wrote some articles and dropped a guide (linking inside to mysite.com) to blog. My question is:
Right now i'm writing a lot of article ad i'm looking for the best channel where publish my content (post with link inside). My focus is improving quantity and quality of backlinks. Which way must i use? 1. Use my mykeyword.wordpress.com (give freshness to blog and new backlink)
2. Create ad internal blog mysite.com/blog and add article (without link?)
3. "Don't lose time" - Put new article only in external blog that will link to my site. I must manage a lot of new sites and i should increase SERP position. So, i have to choose the right way right now. Thanks 😉0 -
Whats the best way to stop search results from being indexed?
I Have a Wordpress Site, and just realized that the search results are being indexed on Google creating duplicate content. Whats the best way for me to stop these search result pages from being indexed without stopping the regulars and important pages and posts from being indexed as well? **The typical search query looks like this: ** http://xxx.com/?s=Milnerton&search=search&srch_type AND this also includes results that are linked to the "view more" such as:
Technical SEO | | stefanok
http://xxx.com/index.php?s=viewmore Your help would be much appreciated. regards Stef0 -
Best usage of rel canonical in case of pagination for content list ?
I've looked at most of the question in the Q&A who speak about pagination but didn't find a clear answer to my concern. So here is my question : On the website i work for, we have list of recipes with this info for each recipe : picture, title, type, difficulty, time and author. 10 recipes per pages and X pages for each list. Would you use link rel canonical on page X with first page as value ? (i've seen this answer in one question here)
Technical SEO | | kr0hmy
Or canonicalize to page X keeping each page of the list in the index ?
Would the content be seen as duplicate if we don't use rel canonical and just add page X in the title? Or would it be unique enough with all the infos? Thanks for your help on this !0