What is the best strategy for a company in various countries?
-
Hello I have to make yt SEO marketing strategy for a company that provides services in Spain, Colombia and Mexico
I'm looking at two options:-
Buy different domains (TLD): This option seems feasible but very expensive and manage each domain position it would have to have different content in each (plus you would not know that because it is put exactly the same domain)
-
Place each service and country folders eg
www.dominio.com / mexico / training-financiero.html
www.dominio.com / espana / training-financiero.html
I have understood that option 1 is no longer necessary since you can use html tags within the code to tell Google that you try to target content to customers from a different country.
In principle we would use the same content would change only a few words and of course the currency to suit the local currency of each country.However I believe that customers could rely more on a domain if their country. Plus I'm afraid I google indexed as duplicate content is another matter What country would main that could confuse the visitor?
-
-
First of all I really suggest you read this post by Aleyda Solis in the SEERInteractive Blog, which practically answers to all your doubts in a very extensive way.
Second, the subfolder option seems the best one for your case, at least from what I understood about your businesses' needs. In fact, business's objective in middle/long term should determine what option for International SEO you should choose, and not simply the mere SEO aspect.
So, if you choose to the subfolder option, you must:
-
create the subfolders (obvious)
-
geotarget them in Google Webmaster Tools
-
implement the use of rel="alternate" hreflang markup, especially because you are using the same content in different subfolders, hence, if you want to be really sure that Google shows the correct URLs for the given country, better to use the hreflang.
-
even if you do 2) and 3) I strongly suggest you to localize the content of your site. The Spanish spoken in Mexico, Argentina and Spain is quite different, as it is the English spoken in UK and USA. The more the language used is fitting the culture of the countries you are targeting, the better not only in SEO terms, but also in the conversion potentialities ones.
Finally, related to buying also the Country Level Domain versions of your main domain, actually buying them and redirecting 301 to the respective subfolders doesn't have really any SEO effect, but it may be an useful way to "reserve" those domains for a potential future use.
-
-
Hey, things are a little clearer. I'm planning to do the following
- Separate the website into folders for each country and service
www.dominio.com/argentina/seo.html
Place the respective Geolocation labels in the source code
-
Sign into Google Webmaster Tools and set the hearing for each subfolder
-
Buy the TLD domains for each country
Not to do with the TLD domains. What do you recommend me?
I was thinking of putting a landing page with a contact form where it counts in summary we do (original content of course) and that each service link to the folder. Com domain on the country
Or just that when they enter the TLD domain redirect (Redirect 301) to the subfolder of the respective country in the domain. Com
- Separate the website into folders for each country and service
-
Hi,
2 really good links below discussing this topic:
How to do SEO for different countries
International SEO - Whiteboard Session
Cheers,
-
First of all thanks for your quick response. Actually I would not know how to approach the service differently for two countries with the same language. Suppose you offer SEO service to Argentina and one for Colombia (In both countries the language is Spanish) you could say differently in service to Colombia regarding SEO SEO service to Argentina?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Some questions about URL structure and multi country website
Gajanand angela dayHi,
Technical SEO | | Shahjahaaan
I have a question from SEO experts and web developers.
I want to setup a job website for 5 countries. for each country i will provide daily jobs listing on the basis of
1. jobs by categories - for example : accounting jobs. IT jobs, Sales jobs
2. jobs by city - for example : jobs in boston, jobs in chicago
3. jobs by companies for example : jobs in facebook, jobs in emirates case :
a company name " emirates " located in "boston" having vacancy of "accounting job " having position of full time this case job will be present in following categories . 1. accounting jobs in boston
2. jobs in boston
3. jobs in emirates and open any above option there will be filter box on left side showing
position i.e full time
salary i.e 1000-1500
location i.e boston,chicago Q.1
i want to know when user search on google these terms "accounting jobs in boston " or "jobs in boston" or "jobs in emirates" same job will display which url structure is recommended in for each search term? Q.2 how we can do on page SEO for these terms because jobs listing will be changing daily because of new jobs addition and content is changing not Q.3 should i create website on separate domains for each country or same domain but with different folders in it
.co.uk or com/uk for UK and .ae OR .com/uae for UAE Note : i will also attach blog on it and each blog will focus on specific country knowledge for example for USA , how to find jobs in new york and for UAE how to find jobs in Dubai etc . Thanks in Advance0 -
Best way to redirect friendly URL in direct mail ?
Hi, When we do direct mail to our customers talking about a specific product we sell we usually put a link in the letter so the customer can go directly to the product just by typing a short link, something like:
Technical SEO | | BigJoe
www.example.com/blue-widget This link will then re-direct to:
www.example.com/shop/product/brand-name-big-blue-widget-with-green-ends-200m-50diameter.php Which we are happy with at the moment but I want to check we are doing it correctly in terms of redirects, we currently re-direct it using .htaccess like:
Redirect /blue-widget http://www.example.com/shop/product/brand-name-big-blue-widget-with-green-ends-200m-50diameter.php This re-directs it as a 302 but should it be done as a 301 ? I am not sure why we did 302's to start with but I am thinking they should be 301's, I think it might have been because the URL we were redirecting from was imaginary ? Also should we use the Redirect line in the .htaccess or should we do each one with a RewriteRule ? Thanks BigJoe0 -
Best Way to Break Down Paginated Content?
(Sorry for my english) I have lots of user reviews on my website and in some cases, there are more than a thousand reviews for a single product/service. I am looking for the best way to break down these reviews in several sub-pages. Here are the options I thought of: 1. Break down reviews into multiple pages / URL http://www.mysite.com/blue-widget-review-page1
Technical SEO | | sbrault74
http://www.mysite.com/blue-widget-review-page2
etc... In this case, each page would be indexed by search engines. Pros: all the reviews are getting indexed Cons: It will be harder to rank for "blue widget review" as their will be many similar pages 2. Break down reviews into multiple pages / URL with noindex + canonical tag http://www.mysite.com/blue-widget-review-page1
http://www.mysite.com/blue-widget-review-page2
etc... In this case, each page would be set to noindex and the canonical tag would point to the first review page. Pros: only one URL can potentially rank for "blue widget review" Cons: Subpages are not indexed 3. Load all the reviews into one page and handle pagination using Javascript reviews, reviews, reviews
more reviews, more reviews, more reviews
etc... Each page would be loaded in a different which would be shown or hidden using Javascript when browsing through the pages. Could that be considered as cloaking?!? Pros: all the reviews are getting indexed Cons: large page size (kb) - maybe too large for search engines? 4. Load only the first page and load sub-pages dynamically using AJAX Display only the first review page on initial load. I would use AJAX to load additional reviews into the . It would be similar to some blog commenting systems where you have to click on "Load more comments" to see all the comments. Pros: Fast initial loading time + faster loading time for subpages = better user experience Cons: Only the first review page is indexed by search engines ========================================================= My main competitor who's achieving great rankings (no black hat of course) is using technique #3. What's your opinion?0 -
Which forum platform has the best "SEO Functionality"?
I have used vBulletin with vBSEO for a number of years and have been happy with the SEO results that I have achieved. However, vBulletin's recent releases have become unstable, full of bugs and are not secure. I am intending on starting some new forums in the near future and would like to move away from vBulletin. I have heard good things about Xenforo and IP Boards. Does anybody have any experience with either platforms built in SEO functionality?
Technical SEO | | statman870 -
Best practice for Landing page in Wordpress
Hi Mozers, has anyone experience in setting up landing pages with Wordpress? The problem I want to solve is the following: I work with a membership area like SEOmoz in which I have some bigger plugins running. If i make a landing page in the same installation like a custom post type/template or via another plugin like "Premise" all plugins will automatically load as well. That will harm my page loading time. Do you think, I should work maybe with Wordpress Multisites? Landing pages as a separate blog and the membership area as another blog? Appreciate any good idea! Thanks
Technical SEO | | reisefm0 -
What is the best approach to specifying a page's language?
I have read about a number of different tags that can accomplish this so it is very confusing. For example, should I be using: OR
Technical SEO | | BlueLinkERP0 -
Best META Fields to Include on New Site
I am in the process of transitioning sites to a Drupal CMS and am curious to know what META information to provide on each of the new site pages. Currently, this is the set-up I plan on using: My questions to the community are: whether or not I've added all pertinent information, and if there's anything I'm overlooking
Technical SEO | | NiallSmith0 -
Global ecommerce domain redirecting to country specific TLD
We have a large ecommerce website xyz.com that redirects to xyz.ch. Recently the group expanded to India and they have launched a website called xyz.in. Depending upon the ip address, xyz.com redirects to xyz.in (for Indian audience) and redirects to xyz.ch elsewhere. Now xyz.in wants to rebrand themselves as xyz.com. To achieve this, we are planning a full-fledged, step-by-step, planned domain migration from xyz.in to xyz.com. We have two scenarios now. 1. xyz.com will continue to redirect to xyz.ch only in czech republic (depending upon ip) 2. xyz.com will cease to redirect to anywhere else. Can you advise us on the implications on both the scenarios? What's your best suggestion for us? It's slightly urgent. The management wants to take a quick action. But we want to be very sure about the implications from SEO point of view.
Technical SEO | | Gaadi0