How do you optimize for keyword phrases that don't follow natural speech patters?
-
For instance,
We have a phase "solar panels for home" that sends decent traffic to our site, but I'm sure we could be capturing more if any of our content was optimized better for it. But how do you optimize for a phrase that makes you sound like a robot if you use it verbatim?
-
Thanks for the great responses. I'm certainly working on the content, and it looks like I need to start thinking more creatively about these phrases.
-
While I agree with Anthony that you should not worry about optimizing an awkward phrase, I also think you can, if you want, include this phrase exactly on your site.
"Installing solar panels for home energy improvements"
"Choosing solar panels for home renovations"
If you want to include the phrases your customer search, just think of ways you can include it in a sentence. Don't try to make it a headline. "Solar Panels for Home" as a title sounds very awkward. But including it in the content of what you're writing is not only relevant and "exact match" but it works in the context that you can then write more fluidly and naturally once you've taken care of it once.
-
You basically have to change up the phrases a lot, don't just stick to specific phrases because G is getting good at filtering out blatent over use of phrases and keywords and will penalize, try and think of ten ways to say the same word or phrase then scatter that throughout your text. Of course it is better to have a targetted phrase or keyword per page only, don't expect one page to rank highly for 5 different kw's or phrases, so you may need to devleope more pages/content. Hope that helps, all the best
-
I would optimize for on-page quality (great writing) and not worry about optimizing for an awkward keyword phrase, even if there is search volume.
Say you put 'Solar Panels for Home' as a bold headline somewhere on your page. Maybe you go up a ranking spot or two, perhaps gather a bit more traffic. Are those new visitors or the previous regular visitors going to convert after reading something like that?
Google is getting pretty smart. Write about the topic (solar panels for homes) in a natural way and you'll be just fine.
If you really want to try and force something in there, you could try something like this:
"Solar panels, for home use, are becoming increasingly more affordable...."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Stuffing Question
Say your on a e-commerce category page "Shirts" every lower level category has "shirts" in it such as: T-shirt, long sleeve shirt, sweat shirt, v-neck shirt, and so on. Is this page going to be penalized in google for the keyword "shirts" just because it is in the title and on the page a thousand times because i'm targetting words like "long sleeve shirt? and if it is, will the "long sleeve shirt" keyword be negatively affected as well? Answer much appreciated,
On-Page Optimization | | Mike.Bean
Thanks in advance.0 -
How do you find out all the keywords Google is ranking you for?
Hello, Is there anyway of finding out all the keywords that Google is currently ranking our website for so that we can then build on those keyword positions? Many thanks,
On-Page Optimization | | mblsolutions0 -
Optimize URL
Hello, My website have been running over five years. I have just reviewed and seen some URLs had not good. It is http://www.vietnamvisacorp.com/faqs/who-need-visa-to-vietnam---1.html, containing characters "---1". Should I remove unnecessary characters "---"?. Thanks for any advice!
On-Page Optimization | | JohnHuynh0 -
Keyword distribution in the whole site
I've been taught during a SEO course that the whole site has to contain the chosen keywords with a fixed proportion of optimized pages, that should be like this: 50% of pages optimized on the most relevant keyword (just one keyword) 25% of pages optimized on secondary kewords (depending on the size of the site, could be a few pages for each secondary keywords) 25% of pages on long tail keywords. the teachers was a very respected SEO professional, but I've never seen this strategy anywhere in other articles or SEO guides. what do you think about it?
On-Page Optimization | | DavideM
It's true that it brings visibility for the top keyword?
does it lead to cannibalization?
what others strategy do you use?0 -
Should I use bolded keywords for keywords in the content throughout the page?
If I'm trying to optimize for a specific keyword, should I bold all of the keywords that appear in the content of the page or just one or two? or none at all?
On-Page Optimization | | globalrose.com0 -
Adding keywords to URL's
I understand the importance of having the keyword in the URL (at least now I do). When I created my site (www.enchantingquotes.com), I was completely ignorant about SEO. So....question is...how do I go about adding keywords to already done pages? Do I create a new section and then redirect - or do I have to basically recreate pages? Thx much 🙂
On-Page Optimization | | enchantedgirlz0 -
Content Tabs and Keyword Stuffing
I am in the process of drawing up content templates to guide my company's marketing team in creating SEO optimized content as we move over our retail website to a new platform. On each product page, we will have multiple tabs that are crawl-able, each one containing different chunks of information on the products. Within each tab, I was thinking of breaking up the content and adding SEO value by using headers (h2 or h3) that have a keyword included. So, for example: "How The PRODUCT NAME Works" and "User Manuals for your PRODUCT NAME." Between the multiple tabs, in headers alone, the main keyword for the product (which will usually be the product name) will be on the page 7 times. Between this and the keywords that are part of the actual content (ex: product description), is this too many keyword instances? I know headers are often skimmed or skipped when used to simply break up the content, so I don't think they will impact user experience too much. However, I would love some feedback on if you agree with that and if you think I should cut down on the number of keywords or if I am headed in the right direction. Thanks!
On-Page Optimization | | Marketing.SCG0 -
How do I do a 301 Redirect in IIS 7 from http://www.freightmonster.com/index.html to http://freightmonster.com/index.html when I don't have a physical page to redirect?
I'm trying to get rid of my Rel Canonical links and use the 301 Redirect instead.
On-Page Optimization | | FreightBoy0