Social Media Campaigns
-
Hey SEOmoz Community,
I have a couple questions about social media campaigns. Which KPIs do you use for social media campaigns? How do you determine realistic campaign goals?
I am looking at projecting the number of followers/fans and the amount of traffic a site can expect to see as a result of this growth. Any suggestions.
Thanks!
Geoff
-
-
Traffic
-
Likes, Follows, Adds
-
Leads
-
Conversions
-
-
In the first case traffic, in the second increase of fans/followers. But in my case I was especially referring to small business presence in social media.
In the case of big Brands, I suppose that a well planned social campaign could lead to bigger numbers. That's what I see happening here in Spain with a very nice campaign for a Ron (Ron Brugal) that targeted university students: it was a very savvy mix of social, viral and offline marketing.
-
Hey guys, thanks for the great responses. At this point I feel like the question becomes how to set reasonable goals for the increase in the number of followers/fans as well as accurately predicting how much traffic will be sent from a Twitter profile or Facebook page. I think I'm looking more to understand a methodology rather than a number. Any suggestions?
Gianluca, with the percentages you mentioned, were these estimates you use for traffic or followers?
-
I agree so I will keep it short : )
-
Traffic
-
New Fans
-
Interaction (Likes / Comments / re-Tweets)
-
-
Wow... tough question Geoff. Each campaign will obviously have different KPIs depending on the medium/media targeted.
I normally set the following KPIs as a base to work from:
- Increase in fan followers
- Increase in engagement %
- Increase in "spread" of messages
- Increase in conversions
- Increase in traffic to other digital assets
- Publicity value
- Increase in database subscribers
That's the baseline, but KPIs are then made a lot more specific depending on the medium of the campaign.
-
Hi Geoff,
personally when it comes to social media campaigns I look at two KPI:
- Traffic generated from the campaign to the landing page + conversions generated by the campaign itself
- Number of new followers/fans the campaign generates and, therefore the "long term" traffic growing to the site.
The % tend to be different, obviously.
In the first case (short term results of the campaign), I consider a success an increase around the 20% - 25% and a conversion rate of 5% . Obviously, to obtain those % the campaign must be very strong.
In the second case (middle/long term results), the KPI is to increment the traffic from Social the source of the 10% - 15%.
Obviously, those % have to be tailored depending on the topic of the campaign and the kind of business behind the campaign. For instance, in B2B social media campaigns the short terms % tend to be lower, while the long term one can be bigger (and viceversa when it is B2C),
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Main Site Social Media SEO impact on different product specific site
Hi, Few months ago I have created a minisite for a particular product category for the online store Giftcampaign.es with a different domain name. The idea was to focus this minisite on selling personalized usb memories and to have a different design, functionality and content that the main one (the site is http://www.usbpersonalizado.es). What I have done here is to link on my site the Social Markers of Facebook and LinkedIn of the parent site GiftCampaign.es, as we are not planning to open and maintain an account for those social networks, and we are already maintaining the ones for the parent site. I would like to know if the SEO Positioning of my minisite can benefit from the links of the Social Networks of the parent site or whether it makes not really an impact in SEO positioning unless I create and maintain new social network accounts for the different minisites that I create with different domain names. I look forward for your response. Best regards, Oriol .
Social Media | | oriolbandalux0 -
Recommendations for a collaborative workflow for an integrated content marketing / social media campaign?
We are currently using an excel spreadsheet that is a homemade checklist of all of the various places we want to post. We take one topic, and we make various formats (video, promotional image, blog article, press release) and we list all of the posts we want to make in all of the channels (Twitter, LinkedIn, FB, instagram, pinterest, etc.). Is there any articles that describe a more streamlined way to do this? We have tried basecamp but looking for other options. We have a small team of about 5 people that collaborate to design, write, and post the content. I was looking for an article that describes the workflow that might simplify the communication and execution of this process. Thanks!
Social Media | | larahill1 -
Which wordpress pluggin would you advice for related posts and for social share
Which wordpress pluggin for my website would you advice for related posts and for social share that won't slow to much page speed? I had shareolic but with de new wordpress update MySql database went slow although page speed was not affected it produces a biggest consumption of the database making editing post very slow so i desativated and now i am looking for similar o all one one pluggins that uses related posts and related pages. And a social share pluggin also. Any advice? Wich one do you use on your website?
Social Media | | maestrosonrisas0 -
How can i make our social network site rank higher?
Our site is currently not in the first 3 pages of Google. it is a social networking site that requires users to login/ register. Much of the content is therefore user generated and is as diverse as the users themselves. The problem is that SEOmoz crawler is not even picking up the keywords i inserted into the site. Does this mean that Google is not even picking them up as well? Our site is www.yookos.com
Social Media | | seoworx123
We are using JIVE, which is best suited for intranets. What can i do to improve the site's rankings?0 -
Social media strategy
Hey everyone, I know is this is a bit of an old strategy, but what do you think about building social profiles (blogger, tumbler, wordpress, etc) with a keyword in the url for link building and SEO? Outdated strategy? Unnatural? Has it worked for you recently? Comments? Questions? Suggestions?
Social Media | | jhinchcliffe0 -
Social mentions and 301 to new domain
Hi all, I have noticed that when moving to a new domain your normal links will move along with you when you set proper 301 redirects and use google webmaster tools. But I'm under the impression your twitter mentions, fb likes etc. on the different pages will be lost... I'm looking forward to your comments and ideas. Cheers
Social Media | | hellemans0 -
What are your top 3 social bookmarking and social networking sites for Ecommerce?
I am trying to figure out the best social bookmarking and social networking sites to use for my eCommerce sites. Often in the social bookmarking platforms posting a review or a product is instantly considered spam. I know that having links from these types of sites are important but I don't want to come across as spam. What creative solutions do you use for this challenge?
Social Media | | purch0