Target keyword appears in organization name. Does it Rank?
-
I want to rank for the keyword "breast cancer" so when someone uses the anchor text "The Breast Cancer Foundation" am I getting a backlink for both The Breast Cancer Foundation AND breast cancer?
Does Google break apart the anchor text in any way that would benefit me in this case?
-
George, just make sure in trying to rank for your primary keyword, don't get "too many" links, too fast, "contain your perfect anchor text", even if it's your brand name. Too many links, similar looking links, are always a bad sign. They are simply manipulated links. You need to get natural links and build more of a link profile, as in reputation. Simple words, something like Brand building.
So get a variation of all your anchor texts, good or bad, even acronyms etc...they all add-up towards your domain profile. Which is what you'd need for your domain to rank for a keyword like that.
I hope this helps.
-
Hi there,
It is possible that your site will be searchable for the keyword "breast cancer" and if someone searches for "Breast Cancer Foundation AND breast cancer".
But for that to happen, you need to optimize that keyword first. You need aggressive and targeted optimization since it is a very competitive keyword. And if you do a sample search on Google using that keyword, you'll see that there are a lot of other sites that are ranking for that.
You asked if you will get a backlink for both "Breast Cancer Foundation AND breast cancer". A backlink is when someone links to your site. For example, if the foundation added your link in their site, then you'll get a backlink for that. If you're not linked in any authority or good sites, you wont get any backlink.
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Wrong page ranking and rank drop, help!
Dear Moz community I would like to hear your advice about our current SEO problems. Our website is www.poolsonline.nl. This is a website where people can learn the Polish language on our website. This website has been online since 2007. The website got really outdated, so we built and launched a new version on March 1st (one month ago). We have created a salespage that we would like to rank for the keywords 'cursus Pools' (Polish course) first of all and 'pools leren' (learn Polish) secondly. The page is https://www.poolsonline.nl/cursus-pools-leren-spreken/ The old website was on rank 4-5 (roughly) for 'cursus Pools' and 'pools leren'. When we launched the new website we were on the top 5 with two of our pages. We were even on rank 1 and our salespage was also showing on the first page and often also in the top 5 (below the 'wrong' page of ours). We got quite a lot of trafic and new clients. However the problem was that the wrong page was ranking higher. We wanted our salespage to rank and not our home page (https://www.poolsonline.nl/) and not our free lesson (https://www.poolsonline.nl/lessen/groeten-en-gesprek-voeren-in-het-pools-les-1/). So what we did: Read/watched recourses about this problem: https://mza.seotoolninja.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday and https://mza.seotoolninja.com/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions and others. Removed the keywords (cursus pools en Pools leren) from the wrong pages (home and free lesson pages). Optimized the Salespage for these keywords Improved internal linking with these key words to our salespage Worked on link building for our salepage. We got about 5-10 links to our salespage in the first week of March (5 seems to be significant for this competition and we are working on more). These links are not yet in Moz OSE, but Google has indexed these pages and links. For reference, here are some of these links (not all): http://www.iculture.nl/apps/ik-spreek-pools-taalcursus-pools-op-iphone/ http://linktopoland.com/nl/cursus-pools-leren-spreken/ http://naukaholenderskiego.pl/artykuly/aplikacje/rozmawiamy-po-niderlandzku-aplikacja-na-iphone-i-ipad/ http://pnkv.nl/nieuwsbericht.php?bericht=rozmowy-po-polsku-juz-po-6-miesiacach http://poolsewoorden.nl/pools-leren/aanmelden/ http://poniderlandzku.nl/ Shared and promoted our salespage on social media What we expected: Our salespage to show up on top for these keywords Our ranking to improve What happened: Our salespage disappeared all together from the search results for these search terms (it does show up for more specific search queries, for example 'cursus pools leren spreken') Our site seems to keep dropping lower and lower. We are now on the bottom of page 1 or on page 2 for 'cursus Pools' and 'Pools leren' and not with the desired page Questions we have for you to help us: Why do you think our salespage is not showing up anymore for these keywords ('cursus pools' and 'pools leren')? Do you think we got a penalty for over optimization or bad links? What can we more to get our salespage to rank for these keywords? (we are working on building/earning more links) What can we do to restore our rankings and not drop lower anymore? Do we need to give our efforts more time? How long? Any other adivce? Thanks so much in advance!
Link Building | | rdudkiewicz0 -
Content Marketing and how it effects Rankings
Hi there everyone! I have what I think is a simple question, but one I can't fully understand the answer to. If I had a homepage that I wanted to optimize for the keyword, e.g. "Second Hand Cars", so I add the keyword in the page title and text etc etc. But I still don't rank well for it. So I turn to content marketing and create some content on my site's blog about new cars, sports cars, and of course second hand cars, with some great content and anchor text pointing back to the home page. Now here's my question, how does creating that content on a blog, or on someone's blog/website help my homepage rank higher for my chosen keyword? Surely it would just help the blog post rank higher? And if someone were to search for "Buy Secondhand cars", wouldn't my hypothetical blog post (with more shares and links than my home page) rank higher than the home page itself? If anyone can clear this up for me I'd be eternally grateful! Thanks in advance Cheers
Link Building | | CD_20160 -
How to get a ecommence website ranked without creating any article
I have a website selling mobile accessories. The keywords for our items are very competitive: iphone 4 case, iphone 5 case ... etc I have customized meta titles and descriptions for every page but i never get to rank. Any idea how my site can rank on google? p.s. we don't want to write any article.
Link Building | | ringochan0 -
Number of pages to target per Keyword
Hello, I Want Help my company with our webpage we are "manufacturers" and "wholesale Suppliers" our products are "Transponder Keys", "Automotive Door Locks". On my keyword research on Adwords I Found "Transponder Key" = 1600 Exact Global Searches so, long tail Keywords like "Transponder Key Manufacturer" have less Searches but are less competitive. I´m trying to Target "Transponder Key Manufacturer""Transponder Key Supplier"
Link Building | | iKsn
"Transponder Key" Main Question, when you do SEO for webpage, all your seo campaign goes for 1 webpage, example www.example.com/new_seo_content.html or one page for groups of similar keywords like Transponder key, transponder key manufacturer, transponder key supplier0 -
How to rank for many keywords
OK, so I've been diving into SEO pretty hard lately and learning everything I can. Something I'm not quite understanding is how to rank for a lot of different keywords. We're in the proofreading and editing space which can be broken down into many categories: general proofreading & editing essay editing book editing etc. If I consider the "essay editing" category, the main keyword I want to target is, in fact, "essay editing". However, I'd also want to target: essay editing service, edit my essay, fix my essay, revise my essay, etc. Basically, a lot of modifiers. I can easily target our main page for essay editing and essay editing service keywords, but how do I start ranking for those longer tail keywords? Is it simply building content that includes them? Is it getting links utilizing anchor text? Or is there something I'm missing? I don't see the point in building separate service pages for those other keywords; I think that's a waste and bad site architecture practices. I'm just looking for my "aha" moment on these longer-tail rankings. Thanks!
Link Building | | Kibin0 -
Geo targeting multiple locations organically
When targeting multiple cities for specific keyword phrases, do local links like Merchant Circle, & Yelp need to be present for each town?
Link Building | | KristopherWho0 -
What is my site missing for improved ranking - Pls Help
Hi I would really appreciate any advice or guidance on what my site needs to move onto the 1st page as I am at a loss on what else is required? On a search for chartered accountants swansea according to the SEOMOZ campaign ranking report the site www.harrisbassett.co.uk is down in 27 position for this keyphrase in Google. However when looking over the ranking analysis my site has a stronger authority, more root domains, more domain authority and linking root domains than 4 out of the top 5 listings. Also the onpage analysis of some of the top 10 results is very poor, with no blogs, social features etc I have been building links based from competitor analysis which should be more than what is shown in the ranking report, but is my site missing any kep ingredients that would propel it up onto the 1st page - as the keyword difficulty is only 25% so I am struggling to work out what key elements/improvements are required for this final push.
Link Building | | idv0 -
Ways to increase ranking positions?
Hi, I want to discuss the different methods for increasing ranking positions for a keyword using offsite SEO methods. If your targeting a keyword which gets 20,000 exact match searches a month for a new website then the first thing you are going to want to do is rank in the top 5 within Google for that term. I know onsite will come into play as well but lets just say you have used the SEOMOZ tools and your onsite SEO achieves a grade A. So what needs to take place in order for your website to start climbing ranking positions? I myself would be more inclined to spend a few days creating 4-5 nice articles and offer them up for guest blogging with anchor text links. I may also use the content on a hub page, squidoo lens, wordpress blog, blogger blog, weebly blog and so on with social bookmarking thrown into the mix. But will this alone over a period of time (depending on the competition) increase rankings? Am I missing a trick here??? Cheers
Link Building | | activitysuper0