How do you determine whether to pursue keywords suggested by Google Instant?
-
I have heard that a good source of keyword suggestions is looking at what pops up as suggestions when you start typing into Google.
My question is how do you know if it is worth your time to create content around those suggestions? If you enter these suggestions into Google's Keyword Tool, often there is no data on search volume.
-
You've received some great responses, Project#Labs! Do they answer your question?
-
EGOL,
I 100% agree! My best resources for keywords are on site search (particularly those producing zero results) and combing through my Google Analhytics organic search terms to see what produces conversion/revenue [I'm an e-commerce gal].
For brand new sites, though, I would recommend leaving all avenues of keyword research open and doing as we both suggested and know, know, know your customers.
Dana
-
I know about our customers and our products and weed through them accordingly.
Absolutely. Thumbs up.
-
If you know your industry or topic niche very well then you probably have a good idea of what people need to know, want to know, and are asking about.
Those are generally the best topics for search volume. But.... the best topics for attracting links likes and mentions are what people need to know but don't know that they need to know and are not asking about. Now, if that topic is something that they will not understand then that should be place on your back burner until people are ready for it.
My experience is that keywords in search suggestions and KEI lists are not the best things to chase.
-
When it comes to the keywords suggested by Google, I trust my gut, what I know about our customers and our products and weed through them accordingly. I tend to use them as inspiration for content, and then produce that content in conjunction with other relevant keywords. Sometimes the auto-suggested keywords provide interesting insight, but aren't relevant to the type of page I'm working on. For example, a search suggestion that is "Bran Name A versus Brand Name B" may not be appropriate for my e-commerce site if I am a reseller for both brands, unless I produce some kind of comparison chart, or something that's fairly unbiased. A blog post, on the other hand, could really promote one brand over another and explain why.
I think how and where these suggestions are used really depends on the term and the contect in which it will be used.
Not exactly a definitive answer, I know, but I hope that gives you one take on it. Cheers!
Dana
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Anchor Text in Links Count When Google Looks at Overall Keywords on the Page?
So, on our site, we have a list of related blog posts on a page that focuses on bamboo flooring. These blogs posts have anchor text like "What's the best bamboo flooring?" "How to install bamboo flooring." "Yada yada bamboo flooring yada." Because the main keyword for the page is bamboo flooring, would the presence of these words within anchor text on the page be considered as keywords on the bamboo flooring page, affecting that page and possibly stuffing within that page?
Keyword Research | | Syed10 -
Google Keyword Planner - Just PPC?
Morning Mozzers, Please help a layman learn. This is probably a silly question but when I look at keyword search data in Google's Keyword Planner Tool and I see "COMPETITIVE" or "LOW" am I looking at all searches inclusive of organic and PPC? I have been a bit confused by logging in through an Adwords account? At the moment to get my keyword research I am using a combination of Moz, Webmaster Tools, Keyword Planner. I have had a look at the free version of SEMrush which looks really cool. Is my approach right using these tools? Am I covering all bases / missing key opportunities? Regards Ben
Keyword Research | | Bendall0 -
Tool for wildcard keyword suggestions
Like others, I have also been oblivious to the options which were uncovered in this article, using stars or underscores to uncover more keywords suggestions. However, I am trying to find a way to avoid the manual labour. Did any of you find a successful tool that automatically adds all the possible combinations of these wildcards to give a comprehensive lists of suggestions? I am looking for a tool that also included my country (.nl).
Keyword Research | | Entertainment0 -
How do you check keyword rankings for your sites?
The other day I used Rank Tracker form SEO PowerSuite and SEO small tools ranking checker http://smallseotools.com/keyword-position/ to check a keyword ranking. Both said that my clients keyword is not in top 50, but when I used Rank Tracker from Moz.com it showed that my client's keyword ranks #30 ! What's the tool that works for you all the time and is 100% reliable?
Keyword Research | | vitaliykolos1 -
Keyword In Page Title
Broad Keyword Usage in Page Title Easyfix <dl> <dt>Page title</dt> <dd>"The Sea Trout Inn in South Devon, Near Totnes - Luxury Bed and Breakfast and Restaurant - Contact Us"</dd> <dt>Explanation</dt> <dd>Search engines consider the title element to be the most important place to identify keywords and associate the page with a topic and/or set of terms. SEOmoz's correlation research has also shown that rankings are heavily influenced by keyword usage in the title tag.</dd> <dt>Recommendation</dt> <dd>Employ the keyword in the page title, preferrably as the first words in the element.</dd> <dd>The keyword is Hotels Totnes, how can I put this in a page title without it looking stupid ?</dd> </dl>
Keyword Research | | Stoz0 -
Using a country in your keywords
My company has recently started offering services in South Africa - which is great - same language - lot of potential there. But I suspect our keyword research is suffering from "thinking like a foreigner". i.e. "buy cars South Africa" rather than "buy cars". Wouldn't google.co.za naturally assume: 1) Anyone using their service for "buy cars" is looking for "buy cars South Africa" (I know it's more complicated - Google will give different results the more it can figure out about your location) 2) That any co.za site optimised for "buy cars" is automatically 90% optimised for "buy cars South Africa" too - so isn't a productive long tail query (against something like “buy sports cars”) I appreciate that some companies will be TARGETING foreign browsers (i.e. holiday accommodation South Africa) so will need to explicitly optimise their on-site for the country for “foreign search engines”. But I'm asking about companies in South Africa targeting people from South Africa.
Keyword Research | | Ali310 -
Question about keyword analysis
I am working on a keyword analysis for a range of keywords. I want to target these keywords in the Denver market. I know if you search google for something like "IT Support" and you are located in Denver it knows where you are and caters the results to be more Denver IT Support oriented. I did notice that those results are different than if you search for "Denver IT Support" My pages are optimized for the Denver market and the keyword like "IT Support" but I am a bit confused on how I should be doing my research into keywords. Should I be putting Denver into all my keyword analysis research even though I still want to rank for just the keyword when they are searching from the Denver area. I hope this all makes sense. I guess I just need some guidance on how to deal with the location specifics of my keywords. Thanks in advance for any help.
Keyword Research | | ZiaTG0 -
Keywords google takes into account
hello MOzzers, I know some words are not as important whenGoogle indexes or crawls ex the word "the" etc. I am curios what weightage google places on the word " google" when people search. Silly question?? maybe hee hee, but I would like to know. Its been bugging me. Thank you so much, V
Keyword Research | | vijayvasu0