How do you determine whether to pursue keywords suggested by Google Instant?
-
I have heard that a good source of keyword suggestions is looking at what pops up as suggestions when you start typing into Google.
My question is how do you know if it is worth your time to create content around those suggestions? If you enter these suggestions into Google's Keyword Tool, often there is no data on search volume.
-
You've received some great responses, Project#Labs! Do they answer your question?
-
EGOL,
I 100% agree! My best resources for keywords are on site search (particularly those producing zero results) and combing through my Google Analhytics organic search terms to see what produces conversion/revenue [I'm an e-commerce gal].
For brand new sites, though, I would recommend leaving all avenues of keyword research open and doing as we both suggested and know, know, know your customers.
Dana
-
I know about our customers and our products and weed through them accordingly.
Absolutely. Thumbs up.
-
If you know your industry or topic niche very well then you probably have a good idea of what people need to know, want to know, and are asking about.
Those are generally the best topics for search volume. But.... the best topics for attracting links likes and mentions are what people need to know but don't know that they need to know and are not asking about. Now, if that topic is something that they will not understand then that should be place on your back burner until people are ready for it.
My experience is that keywords in search suggestions and KEI lists are not the best things to chase.
-
When it comes to the keywords suggested by Google, I trust my gut, what I know about our customers and our products and weed through them accordingly. I tend to use them as inspiration for content, and then produce that content in conjunction with other relevant keywords. Sometimes the auto-suggested keywords provide interesting insight, but aren't relevant to the type of page I'm working on. For example, a search suggestion that is "Bran Name A versus Brand Name B" may not be appropriate for my e-commerce site if I am a reseller for both brands, unless I produce some kind of comparison chart, or something that's fairly unbiased. A blog post, on the other hand, could really promote one brand over another and explain why.
I think how and where these suggestions are used really depends on the term and the contect in which it will be used.
Not exactly a definitive answer, I know, but I hope that gives you one take on it. Cheers!
Dana
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword tracking for all keywords that contain a specific keyword
Hello, Is it possible to see keyword performance for all keywords that contain a specific phrase? Then see which landing page each keyword is most likely associated to? Thanks!
Keyword Research | | STP_SEO0 -
Google Keyword Planner - Just PPC?
Morning Mozzers, Please help a layman learn. This is probably a silly question but when I look at keyword search data in Google's Keyword Planner Tool and I see "COMPETITIVE" or "LOW" am I looking at all searches inclusive of organic and PPC? I have been a bit confused by logging in through an Adwords account? At the moment to get my keyword research I am using a combination of Moz, Webmaster Tools, Keyword Planner. I have had a look at the free version of SEMrush which looks really cool. Is my approach right using these tools? Am I covering all bases / missing key opportunities? Regards Ben
Keyword Research | | Bendall0 -
Branded Keywords
I know branded keywords are variations of your company name. However, my company sell a number of exclusive products that have been trademarked so no other company can use that name. Is that counted as a branded keyword?
Keyword Research | | AAttias0 -
Keywords in SEO Moz versus Keywords on pages
II'm a little confused by how the SEO Moz keywords relate to our page keywords. Should all the keywords we put in SEO Moz be in our page keywords? Can our SEO Moz keywords span the kepywords of severla pages or do we need ot tighten up and only use 5 for example keywords in SEO Moz and on our pages? Thanks!
Keyword Research | | THMCC0 -
Domain Suggestion Tool?
Does anyone know of a good domain suggestion tool? I've tried some of them, but wasn't happy with the results. I'd basically like to put in some key words, and get some suggetions. Thanks.
Keyword Research | | NoahsDad0 -
Site Wide Keyword Extractor
I need a tool or a method that will let me know what a search engine thinks the overall theme of the site is about. Sort of like the keyword extractor, but on a site-wide basis. Does anyone have any sugestions?
Keyword Research | | waynekolenchuk0 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0 -
Is "in" a keyword differentiator?
Does google view phrases with "in" in then as different keywords than the same phrase without an "in"? For example: is "great restaurants in chicago" the same keyword as "great restaurants chicago"? Whenever I do research on two phrases like this, they always come up with the same search volume.
Keyword Research | | TheSquareFoot0