How good are PR for getting authority backlinks ?
-
I have heard that Press release is one of the best source for getting high authority backlinks. Can anyone tell me about benefits of paid and free services offered by PR websites like PRweb or PRLOG ?
-
Thanks Aditya
The reality is SEO now requires a level of quality much more challenging than ever. While this is true due to the ever-increasing capabilities of search engines in their need to battle spam (and the fact that their systems are so complex as to be far from perfect), it's also the nature of the web regardless of SEO as well.
This is because the web continues to grow in size all the time. The more crowded any market, the more important the message delivered needs to be consistent in its ability to rise above the noise.
It's a fact of marketing as old as time itself.
While some "classical" link building might still suffice, that notion is fading away. And because of this reality, my position as an advocate of best practices is that the energy expended on those methods can better be used for fewer, higher quality opportunities.
Whether we like it or not, in many situations, it means a slower building up of trust and authority, and in turn, a slower building up of ranking strength.
It also means more diversity into social signals is that much more important than ever as well.
-
Hi Alan ,
I read your article at SearchEngineJournal.com, very informative and gave me the answer of what i was looking for. Like you said " that PR still works if written for the traditional old school reasons", this is true for almost everything Blogs, Articles etc, however how can one produce gr8 things again and again. Does that mean our classical SEO link building will not work at all ?
Regards
Aditya khanna
-
Do not rely on press releases as a source of high quality back links. I recently wrote an article at SearchEngineJournal.com breaking down the issues, explaining why releases are good for SEO, how they offer value and how they do not.
Above all else, press releases are a natural and valid aspect of an overall marketing campaign, and bring many valuable opportunities. High quality / high value links however, are rare indeed from them, and only when those releases end up on highly trusted news sites, yet the overall value is diluted because they're a form of syndicated content - just about the only legitimate form of syndicated content that exists except in rare situations.
The many other values they offer, when they're very well written, and when the original intent is for original old-school reasons, far outweighs the lack of high quality links though.
Check out my article and then if you have any follow-up questions, let me know. I'll be happy to answer them.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Authority
Hi Moz! My landing page has 30 page rank. However, none of my other pages have any page rank at all even though they are ranking high? Could you please explain this concept to me.
Link Building | | gorhansan0 -
Is it worth it to get links from my suppliers?
Hi, I run a Lawyer lead gen site. I could get links from like my bookkeeper and accountant but is it relevant? Let me know what you think.
Link Building | | RafeTLouis0 -
Hidden Backlinks
Hi, I hope someone can help me with this. We have a competitor who appears to be ranking No1 for a competitive search term with a very lame site and above some authoritative sites. He has been here for some time as well. When we check out his back link profile through OSE, Majestic and Ahrefs they show as only 3 backlinks from no PR sites. However, someone pointed out that they could be using a link network that is blocking every crawler apart from Google, Yahoo and BIng. I would like to know if there is a way to confirm this. For instance I know that we can use screaming frog to mimic Googlebot, however, if there a way to reveal the real backlinks to a site like this using any tools. Thanks
Link Building | | kirstyseo0 -
How do you find a UK PR websites?
I am trying to find PR websites for UK , I have only a few. When i search on Google, mainly agencies offer Press Release services comes up. I was wondering if you guys can guide where i could find more PR websites? Thanks
Link Building | | Rubix0 -
When do backlinks start helping?
I have been working hard at getting quality backlinks but I had a lot of keywords slip in rankings this week. This may because I have been extremely busy for a week and haven't added a lot of content to my site. But I thought the backlinks would be helping. How long does it take backlinks to start boosting your site and what results should I see? I am focusing on getting backlinks from a site with a PR of 7. The others have a PR of 4-5. They are the BEST sites in my niche.
Link Building | | dealblogger0 -
Domain authority through blogs
So, I was looking at my competiton, and noticed that they have 4 times the amount of link that my page has. I noticed that they made a blog on almost every free blog hosting available (like webs.com, jimdo.com, .weebly.com...) And every blog has a high domain authority (and poor content) with links to their page. Is this helping with their domain authority? Should i do if for my page too? Thank, M.
Link Building | | Spletnafuzija0 -
Backlinks Redirected Temporarily (New to Old)
I have a website of which we are being forced to change the domain name and soon after give the control of the domain name to the corporate office. The corporate office will eventually put a new website up on it. We would like to build more backlinks without the threat of losing all of these backlinks to the corporate site. We were considering to start building backlinks to the new domain with temporary redirects to the old domain but have recently been advised against doing this (threat of Google looking down on this technique). Should we continue to build back links to the old domain, or should we 302 redirect the links to the old domain? Any advice is greatly appreciated!
Link Building | | wishmedia0 -
Good article distribution services?
Our site has a lot of content we are able to modify/distribute without too much time so I am planning to syndicate some of this using article distribution. Apart from Ezine articles, are there any other article distribution services I should/could consider using? I do know that I should also be focussing most of my resource on building high-quality links through guest blogs etc! However this seems like a relatively quick win. Thanks in advance
Link Building | | GBC0