How good are PR for getting authority backlinks ?
-
I have heard that Press release is one of the best source for getting high authority backlinks. Can anyone tell me about benefits of paid and free services offered by PR websites like PRweb or PRLOG ?
-
Thanks Aditya
The reality is SEO now requires a level of quality much more challenging than ever. While this is true due to the ever-increasing capabilities of search engines in their need to battle spam (and the fact that their systems are so complex as to be far from perfect), it's also the nature of the web regardless of SEO as well.
This is because the web continues to grow in size all the time. The more crowded any market, the more important the message delivered needs to be consistent in its ability to rise above the noise.
It's a fact of marketing as old as time itself.
While some "classical" link building might still suffice, that notion is fading away. And because of this reality, my position as an advocate of best practices is that the energy expended on those methods can better be used for fewer, higher quality opportunities.
Whether we like it or not, in many situations, it means a slower building up of trust and authority, and in turn, a slower building up of ranking strength.
It also means more diversity into social signals is that much more important than ever as well.
-
Hi Alan ,
I read your article at SearchEngineJournal.com, very informative and gave me the answer of what i was looking for. Like you said " that PR still works if written for the traditional old school reasons", this is true for almost everything Blogs, Articles etc, however how can one produce gr8 things again and again. Does that mean our classical SEO link building will not work at all ?
Regards
Aditya khanna
-
Do not rely on press releases as a source of high quality back links. I recently wrote an article at SearchEngineJournal.com breaking down the issues, explaining why releases are good for SEO, how they offer value and how they do not.
Above all else, press releases are a natural and valid aspect of an overall marketing campaign, and bring many valuable opportunities. High quality / high value links however, are rare indeed from them, and only when those releases end up on highly trusted news sites, yet the overall value is diluted because they're a form of syndicated content - just about the only legitimate form of syndicated content that exists except in rare situations.
The many other values they offer, when they're very well written, and when the original intent is for original old-school reasons, far outweighs the lack of high quality links though.
Check out my article and then if you have any follow-up questions, let me know. I'll be happy to answer them.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammy no follow backlinks - what should I do?
There is a individual/company that is creating lots of spam sites in my niche. It doesn't seem that they are trying to rank for any keywords, so I'm a little confused as to their purpose, but here's what they're doing. They scrape the top 10 Google results for each keyword and create a page - so if the niche is "widgets", they scrape the top 10 ranked sites for 'widgets', 'blue widgets', 'red widgets', and so on. A 'results' page is created for each keyword, which is linked from a home page. The results page always contains 10 websites - text is the site metadescription or similar. Each website gets a nofollow link back with the page title used as the anchor text. The host sites all have the keyword in the domain name - e.g www.widgetsxyz.com. The sites are thrown together but interestingly have a very crappy but individual logo (like 90's clipart). The host sites all have high DA/PA due to some very extensive link spam pointing to the sites, with very targeted keywords. There is seemingly no purpose to these sites that I can see - no other 'followed' links on the page or site. Whoever is doing this is churning out tens, if not hundreds of these sites. Any ideas what might be going on here, and whether I should be disavowing these sites (even though no follow). The fear is that they could switch the links to do follow, and get all the major players penalised in one fell swoop. ???
Link Building | | johnohara0 -
Do Testimonials with backlinks work?
I looked up that testimonials for like, some of our providers, with a backlink back to us, is a legitimate backlink. The thing is they are a provider, not necessarily in the same industry as us. Do testimonial backlinks work?
Link Building | | RafeTLouis0 -
Domain authority vs. anchor text in backlinks
Hi - I launched a new blog ~3 months ago and I've managed to get some backlinks from Yahoo, Cnet, Huffington Post, Gimodo, etc. I created some compelling and unique content. However, all of the anchor text of all of the links is mywebsite.com or mywebsite. None of them are the actual keywords I want such as "this website is great for keyword blah and keyword blah" My question is....could I get more "juice" from these links if they had more specific anchor text or is their high domain authority enough as far as google is concerned?
Link Building | | garyislearning0 -
SEO Package: Good Value?
I'm having a real hard time trying to dig through all the BS and find a reputable SEO company that delivers quality and value. Anyway, here's a package that I'm considering from a company called eBrandz. It seems a bit overpriced to me, but I don't have a lot of experience with reputable SEO companies, so I'm hoping someone can weigh in - on both the package itself for the price, and the company (if you have any information about them). $1500/month 8 Guest Posts (With 80 Bookmarks) 8 Articles with Syndication (With 80 Bookmarks) 1 Press Release (With Bookmarking) 75 "Curated Business Directory Submissions" Social Bookmarking for 5 Urls (Each Url to 20 Sites) 1 (every other month) Video Creation (45 to 90 seconds) With Submission and Bookmarking.
Link Building | | JABacchetta0 -
Backlinks not showing in OSE
Hi I have been undertaking back linking for our website and have submitted our site to a range of online directories and quite a few of them are currently live. However when I download the Open site explorer report I'm not seeing these links included in the back link list. Can anyone tell me when they are likely to appear please?
Link Building | | Hardley0 -
Backlinks from SEOMOZ
Hi all It seems Google has stepped up the "hunt" for overly SEOed websites. What about having backlinks from SEOMOZ, would that signal to Google that you are involved in SEO and therefor it might hurt your site? Anyone? Thanks in advance Fredrik Ardmar
Link Building | | Resultify0 -
Wikipedia Backlinks
Does wikipedia nofollow backinks help your site to rank higher in google? I got a niche related backlink from wikipedia: http://en.wikipedia.org/wiki/2012_(film) The page has pr 5... does this backlink count? (My backlink is in the bottom of the page anchored "Movies 2012")
Link Building | | prunarevic0 -
Widgets Designed for Getting Backlink
Where can we find widget samples that are designed for widgetbait and getting backlinks?
Link Building | | merkal20051