Local SEO company
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How important it is to choose a local SEO company based on their location? How can you check their reliability?
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From a purely technical perspective, there's no reason that I can think of. I can, however, think of some business, relationship, and link building reasons.
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Greater understanding of the geographic area and nuances. Working in Lancaster, PA, for instance, I've seen some seriously weird phrases that people use (and search for) idiomatically.
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Potentially stronger (or already existing) local relationships for link building, both in terms of local business relationships as well as with local niche sites and authorities (e.g. newspapers).
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Face-to-Face might, potentially, offer more accountability. I guess this one depends very strongly on the company you're dealing with, but you could make the argument that an SEO would develop a better understanding of your business if they meet you.
I can also think of some downsides, like lack of talent in your area.
Whether you're looking locally or further abroad, if you have concerns, references or referrals are always a big help, in my opinion.
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SEO work is done over the internet, why would you need them to be a local company, other than to go to their office for face to face meetings perhaps?
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Depends what industry you are in. I think some industries it is essential for someone to know the location and competition professionally rather then just using the same tactics they would normally use.
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I would do a few checks, first see if they are ranking for their own term, ie we are in the miami/fort lauderdale our terms that we are looking (and are) to rank for are SEO Miami or SEO Fort Lauderdale. Local SEO does not have to be done by a local SEO person or company. However a local SEO guy probably has local connection.
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