Dilemma: Should we use pagination or 'Load More' Function
-
In the interest of pleasing Google with their recent updates and clamping down on duplicate content and giving a higher preference to pages with rich data, we had a tiny dilemma that might help others too.
We have a directory like site, very similar to Tripadvisor or Yelp, would it be best to:
A) have paginated content with almost 40 pages deep of data < OR >
B) display 20 results per page and at the bottom have "Load More" function which would feed more data only once its clicked.
The problem we are having now is that deep pages are getting indexed and its doing us no good, most of the juice and page value is on the 1st one, not the inner pages.
Wondering what are the schools of thought on this one.
Thanks
-
Thanks Irving.
Could you elaborate a bit on Load More being SEO friendly? Is there a way of doing it that is potentially damaging?
Also, if this is done, there wouldnt be a need to have paginated content, thus making the whole noindex part irrelevant, right?
-
if the load more is SEO friendly and all the content is on the first page AND the page speed (load time) is somewhat reasonable I would put it all on the one page and noindex,follow the paginated ones.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use the on classified listing pages that have expired?
We have went back and forth on this and wanted to get some outside input. I work for an online listing website that has classified ads on it. These ads are generated by companies on our site advertising weekend events around the country. We have about 10,000 companies that use our service to generate their online ads. This means that we have thousands of pages being created each week. The ads have lots of content: pictures, sale descriptions, and company information. After the ads have expired, and the sale is no longer happening, we are currently placing the in the heads of each page. The content is not relative anymore since the ad has ended. The only value the content offers a searcher is the images (there are millions on expired ads) and the descriptions of the items for sale. We currently are the leader in our industry and control most of the top spots on Google for our keywords. We have been worried about cluttering up the search results with pages of ads that are expired. In our Moz account right now we currently have over 28k crawler warnings alerting us to the being in the page heads of the expired ads. Seeing those warnings have made us nervous and second guessing what we are doing. Does anybody have any thoughts on this? Should we continue with placing the in the heads of the expired ads, or should we be allowing search engines to index the old pages. I have seen websites with discontinued products keeping the products around so that individuals can look up past information. This is the closest thing have seen to our situation. Any help or insight would be greatly appreciated! -Matt
Intermediate & Advanced SEO | | mellison0 -
NGinx rule for redirecting trailing '/'
We have successfully implemented run-of-the-mill 301s from old URLs to new (there were about 3,000 products). As normal. Like we do on every other site etc. However, recently search console has started to report a number of 404s with the page names with a trailing forward slash at the end of the .html suffix. So, /old-url.html is redirecting (301) to /new-url.html However, now for some reason /old-url.html/ has 'popped up' in the Search Console crawl report as a 404. Is there a 'blobal' rule you can write in nGinx to say redirect *.html/ to */html (without the forward slash) rather than manually doing them all?
Intermediate & Advanced SEO | | AbsoluteDesign0 -
What's the best URL structure?
I'm setting up pages for my client's website and I'm trying to figure out the best way to do this. Which of the following would be best (let's say the keywords being used are "sell xgadget" "sell xgadget v1" "sell xgadget v2" "sell xgadget v3" etc.). Domain name: sellgadget.com Potential URL structures: 1. sellxgadget.com/v1
Intermediate & Advanced SEO | | Zing-Marketing
2. sellxgadget.com/xgadget-v1
3. sellxgadget.com/sell-xgadget-v1 Which would be the best URL structure? Which has the least risk of being too keyword spammy for an EMD? Any references for this?0 -
Hreflang targeted website using the root directory's description & title
Hi there, Recently I applied the href lang tags like so: Unfortunately, the Australian site uses the same description and title as the US site (which was the root directory initially), am i doing something wrong? Would appreciate any response, thanks!
Intermediate & Advanced SEO | | oliverkuchies0 -
What would your Seo tactic's be for this
Hiya guys... Just a quicken, So my forum, talknightlife.co.uk is currently 10th on google for "nightlife forum" I have about 15 back links, 26 page autority. Now what i'm trying to do, which everyone else is doing, is trying to move it up a couple of spots maybe to 5th or something. What would your tactics be, I'm disregarding all the crap I read in the forums etc, you guys on here tend to have the best explanation. Let it rip 🙂 Cheers guys Luke.
Intermediate & Advanced SEO | | Lukescotty0 -
Quickseoresults.com - Anyone used them?
Has anyone had any experience with or used quickseoresults.com? I'm just looking into them now. They seem to offer a 30 day free trial based on 'white hat' tactics that gives results. You can then pay to continue their services. They seem to base their services heavily around link building, so I'm dubious.
Intermediate & Advanced SEO | | PeterAlexLeigh0 -
How do you implement dynamic SEO-friendly URLs using Ajax without using hashbangs?
We're building a new website platform and are using Ajax as the method for allowing users to select from filters. We want to dynamically insert elements into the URL as the filters are selected so that search engines will index multiple combinations of filters. We're struggling to see how this is possible using symfony framework. We've used www.gizmodo.com as an example of how to achieve SEO and user-friendly URLs but this is only an example of achieving this for static content. We would prefer to go down a route that didn't involve hashbangs if possible. Does anyone have any experience using hashbangs and how it affected their site? Any advice on the above would be gratefully received.
Intermediate & Advanced SEO | | Sayers1 -
HTML5 and using multiple H1 tags
Hi All, Our dev team have just asked me a very interesting question........ Within the context of an HTML5 page, where it is supported and encouraged to use multiple H1 tags, will the use of multiple H1 tags be detrimental to SEO? or does Google fully understand how HTML5 works and therefore not penalise a website for using multiple H1 tags? I have an opinion on this that if it helps usability and user experience then it is likely that it will be good for SEO. It would be really good to hear views of people who have tried this or have decided against it! Thanks
Intermediate & Advanced SEO | | A_Q0