#1 with grade F page optimization
-
For a specific keyword we rank #1 in Google. Nevertheless, I got a Grade F on SEOMoz regarding page optimization. All comments were certainly true.
On another keyword (keyword 2) we got a grade A, on this keyword we rank #3.
Strange enough I did linkbuilding on keyword 2 to the page regarding this keyword. I did not do linkbuilding for the first keyword.
How can this be explained? Both keywords have average competition.
-
Did SEOMOZ pick the right keyword for your page? I've had SEOMOZ tell me a page was a F after picking the wrong keyword. Once I picked the right keyword the same page got an A.
-
"Domain authority 82"
There's your answer right there - that's a fantastic link. One to cultivate and track. Hopefully you can be a resource to the domain again sometime. Perhaps the topic can be updated year by year etc.
-
The page with keyword 1, which ranks 1 in Google for this keyword, has an incoming link from a domain with Domain authority 82. And has just a few other incoming links.
The page with keyword 2, ranks #3, has much more incoming links but with lower Domain and Page authoroties.
Regarding internal links: Both pages are direct links from the main menu and no other incoming internal links.
-
How do the back link profiles compare? One really good link for keyword 1 could be enough to propel it to the top. Alternatively, perhaps it gets better treatment by your internal link structure.
Another thought: competition is usually a measure of how many pages are returned for a search but it doesn't get into how well optimized those pages are for a given term. It also doesn't measure the authority and trust of the domains. It could be the competition for the first keyword is low value domains and unoptimized pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is it possible that our page outperforms our competitors by all factors yet we are #5 on google search and they are #1, #2 and #3?
I've just carried out "Compare Link Metrics" analysis where I have compared our company page for a specific keyword with our competitors and it appears that our page outperforms our competitors by all factors provided by MOZ.com, yet our page is displayed as #5 in google search results and our competitor is taking #1, #2 and #3 for the specific keyword: "gāzes baloni". Attached are screenshots. Any ideas why this might be the case and what tactics should I adopt in order to change the situation? Here is the link to our website page for this keyword: http://www.intergaz.lv/lv/gazes-baloni And here are the links to our competitor website: http://www.lpg.lv/lv/gazes-baloni/ipasie-piedavajumi/ipasie-piedavajumi.html , http://www.lpg.lv/lv/gazes-baloni/gazes-balonu-specifikacija/ , http://www.lpg.lv/lv/gazes-baloni/gazes-balonu-iegades-vietas/ . Thank you very much in advance. ZoYSJ Zaq1C
Link Building | | Intergaz0 -
Does the root domain hold more power then an inner page?
Question, Lets say a new domain is launched, the root domain and an inner page target the same term. Google comes along for the first time and indexes the website. Does it see the target term on the homepage as more important then the inner page because you are putting it on the root? I get the feeling terms connected directly with the root domain have a better chance of ranking then the term being on a inner page. Any thoughts on this?
Link Building | | activitysuper0 -
How many links with page authority to beat competition if we already score 62
How many links with page authority do I need to beat or get closer to competitor with page score 78 and domain authority score 72, if we already score 68 on page and 62 domain authority. This is in one of many beauty product markets. I ask because there is a company offering me for $80 each 10 links with higher than 70 page score (up to 80) and higher than 74 domain score (up to 86). All the other factors: number of links and social are almost the same for our website and the competitor's
Link Building | | beehappy1 -
Homepage vs specific page Backlink
Hello, I have a local business and have been working on getting backlinks for highly relevant keywords. I have keyword optimized pages (keyword in URL, title, H1, etc) but I have been sending backlinks to the homepage, as these keywords represent the core of what we offer. See example below: car repair car repair london auto repair auto repair london I have been sending backlinks (with the correct anchor text of course) to the homepage, am I better off sending them to the specific pages? One more thing: the SEOMOZ report talks about cannibalisation of keywords, where for example the page optimised for "car repair" links to "Car repair london". I have links to the optimised pages in a footer at the bottom of every single page on the website, is this bad practice? (considering SEOMOZ talks about cannibalisation? Should I do something else instead (or eliminate the footer links altogether?) I would appreciate your expert advice.
Link Building | | dpaq20110 -
SEO value of expired Pages
We run a classified site and after every day there are thousands of ads/pages that get expired which has no use to visitors. What is the best practice to deal with them keeping SEO factor in mind? Should we keep them as they are linking to home page. redirect 301 to existing, 404 to home page or any other practice. Please advise.
Link Building | | razasaeed0 -
Recommended number of links on a single page to a different domain?
Hello fine SEOMOZ people, I have looked around and hope I have not missed an answer to this. The big picture: I know that when multiple links on a page point to the same external page, only the first link is considered for ranking purposes (at least for moz rank). What about multiple links on a page to (different) pages on the same external domain? The task: Using a client's network of sites to help build links (and advertise features) to the site they need optimised. The emphasis is on the usefulness of the info the the respective site's user but I am using the opportunity to create some meaningful anchor text links.The target site is feature rich and I could conceivavbly link to all the key site features (top level pages). However, my SEO spidey senses flagged the possibility that a few links on a page to the target domain (though to different pages on that domain), may carry more weight than many links on the page. I am talking about whether I can go ahead and put 10-15 links on a page to the key site features or whether I am (significantly) better off just selecting 2-5 key target feature pages and using other domains to link to the other features. Caveat: I think I am aware of all the peripheral concerns - not duplicating the page on other sites, varying the anchor text, not implementing the links all at once etc, etc.. Am I overthinking this?
Link Building | | LoweProfero-AU0 -
Public Pre-Release Landing Page Optimisation
We currently have a pre-release landing page online with little content that is hiding our Beta release, is it worth beginning link building against that landing page?
Link Building | | agilityinteractive0 -
Link Building - Natural - My site is the best to rank #1
Hi, I like to ask the mozers. Write here, the link building methods, the most natural way, with 0% spam. Tell us, i make an example, on a small competition on the internet, i see competitors with 100 - 120 backlinks from root domains. Tell us, the best tips, to use and to build 50 - 80 backlinks for a month, on the most natural way, nothing is too much, so write here, demonstrate!
Link Building | | leadsprofi0