Guest bloggers on your own site
-
I know this has been possibly asked before however. is there any benefit for Guest bloggers to write on my website? Will it have any impact on my rankings? I do guest post on other sites and I know this helps my site.
-
Thanks for all the comments. Its made it a lot clearer. Strategic seems to be the best fit. I have been letting one or two random posts on my site. This will now stop.
-
The best guest authors are generally people who have a message to get out or a story to tell. They provide the best content and the message/story is their sole motivation. They want it on your site for visibility, nothing more. They contact you personally and not through a PR company, publicist, marketing group or other type of promoter.
-
If you have an appropriate strategic vision for your blog's content and the guest bloggers are helping you achieve that, it's good. If their posts take your content in uncontrolled, undesired directions, it's it's bad.
Work out a strategic vision for your blog by coordinating what you want it to accomplish for you with how much time/resources you want to put towards it. The narrower the better if your only putting up one post a week, or so. I'd suggest that, although Facebook advertising, SEO, and web design posts are certainly complementary, that your focus is a bit broad for it to be able to gain traction as a destination for readers, or to build community, or to get elicit engagement in worthwhile amounts.
Narrowing down the focus of your blog to a single, supremely niche area of expertise will certainly limit the audience it appeals to (which is why you want to be sure that you've worked out an appropriate strategic vision for the blog that coincides with your niche) but you'll get more engagement out of it and that engagement is ultimately what's going to provide the your site with what you were looking or out of you blog in the first place--some oomph for your domain and your brand.
So anyway, back to the guest blogger. Once you engage with the community of bloggers in the micro-niche you ultimately decide on you'll have a clear understanding of the value their guest posts will bring to your site and a greater sense of responsibility to write even better guest posts for them.
-
If you find high quality guest bloggers this will be helping your website for sure.
Having an external writing about something in which is considered an expert may lead his followers to read your site, you may also use the rel=author to show his g+ thumbnail under you listing so you'll achieve a good ctr boost.
However this depends on how strict are you in choosing who's writing in your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammer sites brining my DA score down
A disgruntled web developer registered my domain with a dozen spammer sites, so my score plummeted. Is there a way to get these removed?
Link Building | | generuble0 -
Links in other language than site's language
I have a quick question regarding usage of links in my articles or website. As I already told in my last night question, I drive 2 french blogs. I'm wondering if putting on english sites links in my articles or pages to add complimentary infos on a particular topic would be useful or messy for my SEO. In other words, will Google be misled by the fact that I write in french and that I put english links ot ressources in my texts even if they are on a related topic
Link Building | | MarcoBernard0 -
Network of sites
Hi guys, Wanted to get your opinion. Ran a backlink profile of a client and discovered there is a number of sites that linked to the main site. The number of sites are owned by the client and seems to be built on the purpose of just backlinking, there is footer links (exact match keyword links) The website aren't linked together in analytics or webmasters but shows up in whois under the same company. I think the best bet is get all those links removed from footer and let the domains expire once it finishes - seems to serve no purpose. But the bigger question is what are good reasons I can feed back to the client that it's has a negative affect?
Link Building | | GetApp0 -
Subdomain, Subdirectory or New Site?
Hi, we are currently exploring a new business sideline to our normal business (we are an emergency property & auto locksmith service). Our site has been established since 2005 (ish) - lockcity.co.uk The new sideline will also be another roadside emergency service but has nothing to do with keys/locks. In our marketing, we will be explaining that our new service is a trademark of Lock City, which will help customers understand why a Lock City van will be arriving. It doesn't make sense for us to have another page on the lock city web site to advertise this service, so wondered if you can recommend if I make a sub domain or create a new site? I understand that I am starting again with a new site, so the subdomain seems more favourable at the moment - but will this leak link juice from our existing business? Looking forward to some expert advice! Many thanks Regards, Abi
Link Building | | LockCity0 -
For a new site, does it matter which sites I get back links from first? I.e., are the first back links more important than later ones?
I've heard that when a site is new, the sources from which it gets its first back links are very important -- that the early links are more important for ranking than later links. Is this true. If so, what would be some good places to get these very first links? Thanks.
Link Building | | sigma3x0 -
Run of Site Links
I recently got a link from a relevant site but it ended up being a run of site link. The site has over 3,000 pages that now link to my site. Will my site get penalized for this?
Link Building | | mj7750 -
Advice for brand new site
Dear All I have been an SEO for several years now, and have just laucnhed a new site www.householdsaver.co.uk its in its early stages as I expect to add a community option where people post deals and offers they have found, share them with friends etc My question is really are all the old seo practices still worth doing? Things like directory sites, blog comments, articles sites, social bookmarking etc.... (I have already built up twitter users on the account before the site went live) With Moz's trust factor is it best to go for highrank trust sites first or... I guess you could say that I am suffering from what do I do first and is it all still worth doing and what are the early pit falls to think about..? ie too many links too soon and from to high or to low trusted sites? Any comments from anyone who have put a new site live in the past couple of years would be appricated. Thanks James
Link Building | | JamesT2 -
The Value of Off-Topic Guest Posts
Hi Mozzers! So the dilemma I am facing right now is getting links to deep pages on our site. One possible idea is guest posting on blogs with good domain and page authority. However, what if the blogs have good domain and page authority but they are off-topic or not really related to your site's main topic. How much will these links be devalued and could this hurt you by appearing manipulative? Thanks!
Link Building | | SparkplugDigital0