URLs and folder structure for an E-commerce
-
Hi there !-)
I´m helping a friend who has a e-commerce about nail polish in Brazil. I´m a little in doubt about the urls and folder structure. Two questions:
1. There are 10 products per category and 50 categories. Should I put them all in the root folder or creat 2 major categories ( 25 sub-categories each one)?
2. Whats the better product page url ( the store has around 500)
Whats the best recomandation?
-
would be good to get .com/category/name if possible
obviously if you do that becareful about using canonical urls as things may appear in more than one cat
-
Just perfect Moosa. Thanks a lot 4 your thoughts !-)
-
Martin as far as the categories are concern its always up to you but you should always keep the structure clean so that visitor can easily access to every category page without any problem and so as Google bot.
With URLs, it is always great to keep it short and easy to understand. In my opinion you should have to have a complete product name for product pages... that will look something like this...
http://www.domain.com/name-of-product
For categories, as you said you have 50 categories so if it is possible for you to divide in to like 5 major categories and then each major category contain 10 sub categories.... (if it is possible) this way the infra structure will be clean and easy for users as well as for Google bot to crawl all the pages of the website.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
City Name in URL structure
I have a client whose site was built when they only served one market, and they now have that city in the majority of their URLs. I'm suggesting we redo the URL structure to remove this location from the main URLs (think homepage, about, etc.) since they have now expanded to three markets. They are seeing a lot of great organic traffic in that original market but are struggling in the new ones they've added so I'm helping to optimize their site. How critical do you think that removing that location from the URL is? I know we would need to implement 301 redirects, but wanted to get thoughts on this.
On-Page Optimization | | maghanlinchpinsales0 -
SEO for e-commerce websites
Hi, I'm a novice building a website (on wordpress with the plug-in Woocommerce) and would like some advice on how to optimise my online store for SEO. Does 'traditional' link building apply to e-commerce What else should I consider Should I write a blog/vlog/ Thanks, Lindsay
On-Page Optimization | | lindsayhopkins0 -
Will changing a URL negatively affect ranking?
Hello Mozzers, We would like to change the URL for a page on our website which ranks well for some our keyphrases/words. We are hoping the change of URL, through the addition of an additional keyword would help boost the rank of that URL further. At the moment out page gets 2 x A and 2 x B 1xF on the MOZ page rank tool using 5 keyphrase/word variations . One phrase ranks 4, one ranks 3 and the other 3 are 'not in the top 50' Our plan was to change the URL, using SHF404, and use 'Fetch' in the Google search console to re-submit the page to Google. Appreciate you can't give any guarantees how Google will behave, just wondered what your thoughts were on the wisdom of changing the URL in the first place? Thanks Ian
On-Page Optimization | | Substance-create0 -
Changing existing URL's to improve SEO
Here's a general question: At what PR/page rank (or Moz 'page authority') would you no longer change an existing URL that's cryptic to one that includes the related page keyword or at least relevant terms? Does using a 301 redirect to the new URL preserve the page rank? Thanks!
On-Page Optimization | | flyntime_tx0 -
Designing path structure - readability or keyword density
We are looking at redesigning our URL structure to accommodate our expansion. This gives us a chance to change the path, but we have found conflicting advice on readability vs. keyword density. These are our three options. mywebsite.com/s/birmingham/restaurants (Keep it short so that the keywords dominate the path) or mywebsite.com/search/birmingham/restaurants (Accurately describe the content on the page) or mywebsite.com/top/birmingham/restaurants (Be a bit spammy and include a word often associated with our inbound searches) Does anyone have any experience on what works best?
On-Page Optimization | | HireSpace0 -
Wordpress sitemap url problem causing WMT errors
The following types of links are appearing in my webmaster tools crawl errors report under 'other'. I've noticed they are in my sitemaps ( I run wordpress and use a plugin called Google XML sitemaps). How do I get rid of this error? http://www.musicliveuk.com/bands/postname%/
On-Page Optimization | | SamCUK0 -
E-Commerce Site - Duplicate Content
We run an e-commerce site with about 250,000 SKUs. Certain items, such as a micro USB car charger, will be applicable to several different phones. Example: http://www.wirelessemporium.com/p-165787-samsung-galaxy-proclaim-illusion-sch-i110-heavy-duty-car-charger.asp http://www.wirelessemporium.com/p-165856-sony-xperia-ion-4g-lte-att-heavy-duty-car-charger.asp As one can imagine with so many items, unique content for each item description page can be a challenge. What would be the best way to address this on a large scale?
On-Page Optimization | | eugeneku0 -
Numbers in URL's - Search friendly or not?
Hi Mozzers, I have a client who has just launched a new website and we are having difficulties in making the URL's search friendly. I wont get into the technical aspects, but I'll explain the potential solutions the developers have given me. current: www.site.com/en/product/browse-by-product/37/22 Where 'en' stands for the English version of the website, 37 is the product category for example 'hard drives', and 22 is the product name or example 'seagate' Option to fix; www.site.com/en/p/product/hard-drives-37/seagate-22 This optional fix reduces the word product down to p, reduces 'browse by product' to 'product' and inserts the category and product names. Note the category identifier '37' has to be included in the URL, and the product identifier '22' also has to be in the URL. Obviously this is not great, but it is required at the moment. Best case scenario would be to have the URL like this... www.site.com/en/hard-drives/seagate So my question is, how far off the best case scenario is the option to fix? Scale of 1 to 10 would be good?
On-Page Optimization | | JoeyDorrington0