What would you recommend i do to improve my rankings?
-
I am looking for some advice as to what I need to do to improve my rankings?
website:
Thanks
Ben
-
First, I would do keyword research to look for some long-tail keywords. Then, I would do an analysis on who is ranking for those keywords. Then, I would start developing new internal pages on the site as well as new content targeting those keywords. Start sending out guest blog posts, press releases, and link bait as ways to gain new inbound links. Build these more specific keywords into your site. You should be on your way to higher rankings as long as your links are coming from quality websites. You can also work to improve your on-page SEO even further.
-
One suggestion that I would make is to make your keywords more localized ( i.e. long-tailed keyword) because I am sure that the broad keyword in the title tag is going to have you competing with the big dogs ( nike, adidias, etc.) on the web. It's like marketing 101, find your niche market and run with it. Also, you just missed a big opportunity with the Masters tournament going on in Augusta. I would have thrown some Master's content on my website leading up to the Masters, especially since you have the Rory connection going on. I would have maybe had a Master's special or a blog post about Masters participants who were born near your home base. You can also do a link analysis of your competitors and try to repeat what they have done.
-
hi
im looking for a more detailed answer. I have a good pr etc and links built but i am unsure what way to go forward. I am looking to establish is the reason for my site not ranking for some keywords, is it due to over optimization or do i need to build more brand links to dilute my keyword links?
-
Well, that's a broad question, so I guess you're also looking for a generic answer.
Here are a few links to get you started within SEOmoz:5 Ways to Improve Your Ranking Signals
Make sure to also check the Whiteboard Fridays category, where you'll find many amazing videos full of useful information and tips!
Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Rank on Moz compared to Ahrefs
So there seems to be a huge philosophical difference behind how Moz and Ahrefs calculates page rank (PA). On Moz, PA is very dependent on a site's DA. For instance, any new page or page with no backlinks for a 90DA site on Moz will have around 40PA. However, if a site has around 40 DA, any new page or page with no backlinks will have around 15PA PA. Now if one were to decide to get tons of backlinks to this 40 DA/15PA page, that will raise the PA of the page slightly, but it will likely never go beyond 40PA....which hints that one would rather acquire a backlink from a page on a high DA site even if that page has 0 links back to it as opposed to a backlink from a page on a low DA site with many, many backlinks to it. This is very different from how Ahrefs calculates PA. For Ahrefs, the PA of any new page or page with no backlinks to it will have a PA of around 8-10ish....no matter what the DA of the site is. When a page from a 40DA site begins acquiring a few links to it, it will quickly acquire a higher PA than a page from a 90DA site with no links to it. The big difference here is that for Ahrefs, PA for a given page is far more dependent on how many inbound links that page has. On the other hand, for Moz, PA for a given page is far more dependent on the DA of the site that page is on. If we were to trust Moz's PA calculations, SEOrs should emphasize getting links from high DA sites....whereas if we were to trust Ahref's PA calculations, SEOrs should focus less on that and more on building links to whatever page they want to rank up (even if that page is on a low DA site). So what do you guys think? Do you agree more with Moz or Ahref's valuation of PA. Is PA of a page more dependent on the DA or more dependent on it's total inbound links?
Algorithm Updates | | ButtaC1 -
Huge difference in browser and search console rankings: Any latest updates?
Hi, We know that it's common to see some ranking difference in browser and GSC for a keyword. But I can see there is a huge difference from last 3 months. We position at 15 to 20th position when we search in browser (different IPs without signing in to any Google account; where as the rank in GSC varies between 35 around. I wonder if anything changed in the way Google reports and does anybody face the same issue? Is there anything we can do about this? Thanks
Algorithm Updates | | vtmoz0 -
Help - Losing Ranking on Plural Keywords in Google
Help! I'm losing keyword rankings for certain keywords - but still ranking well on others. The trend I can see is that we're losing rankings on plurals, so this page https://www.key.co.uk/en/key/platform-trolleys-trucks Used to rank well for: platform trolleys
Algorithm Updates | | BeckyKey
platform trucks
flat bed trolleys But now only ranks well for platform trolley flat bed trolleys platform truck I have seen a large number of keywords drop out - they're not hitting traffic massively yet, but conversions are dropping - help! I;m struggling to find the cause!0 -
Is anyone else's ranking jumping?
Rankings have been jumping across 3 of our websites since about 24 October. Is anyone seeing similar? For example ... jumps from position 5 to 20 on one day, then back to 5 for 3 days and then back to 20 for a day I'm trying to figure out if it's algorithm based or if my rank checker has gone mad. I can't replicate the same results if I search incognito or in a new browser, everything always looks stable in the SERPs if I do the search myself
Algorithm Updates | | Marketing_Today0 -
Would 37,000 footer links from one site be the cause for our ranking drops?
Hey guys, After this week's Penguin update, I've noticed that one of our clients has seen a dip in rankings. Because of this, I've had a good link at the client's back link profile in comparison to competitors and noticed that over 37,000 footer links have been generated from one website - providing us with an unhealthy balance of anchor terms. Do you guys believe this may be the cause for our ranking drops? Would it be wise to try and contact the webmaster in question to remove the footer links? Thanks, Matt
Algorithm Updates | | Webrevolve0 -
Why a terrible website ranks number 1??
Hi, I'm an SEO newbie. A couple of months ago I launched a new E-Commerce website for my client : http://www.corporategiftsshop.co.za The site has over 1000 pages indexed in Google. I've done some link building and on-page SEO for the keyword terms : corporate gifts
Algorithm Updates | | MarnusW
promotional items
promotional gifts Currently the website ranks number 31 for "Corporate Gifts" in Google.co.za What I cannot comprehend, is that the site which ranks number 1 is simply shocking! http://www.corporategifts.co.za/ It is a single, static webpage with all links pointing to another website : http://www.promogifts.co.za It has 1 back link and a page rank of zero, yet it still ranks number 1? Can anyone give me a reason or some insight into this as it has me stumped.. Some of the other sites in the top 5 are also poor, yet they still rank high. Our site has a Page rank of 5 and 67 unique domains which links to it ( according to our webmaster tools ) yet it still only manages a 31 ranking?? Any advise would be greatly appreciated as I need to make sense of this, otherwise hang up my SEO gloves.. Regards, Marnus.1 -
A rating on report card - Massive drop in rankings (Is it Penguin?)
Hi All, I would really like a second opinion on my current issue and I'd be very grateful for the communities knowledge please . I have a been running a successful campaign for one of my clients, increase in natural SERP's, etc. But since the 24th of April they were hit and hit hard and continued to decline now. They had many top 5 listings for terms and now most are not in top 50 serps. Openly I know they have a bad or not great backlink profile which was inherited from the past agency, but we're working on this using white hat techniques, contextual copy, brand etc. The copy is a great, contextual and no where near spammy at all... Very nicely written, factual, etc. What I don't understand is this SEOmoz's On-Page report card gives an A rating for the target term which is also a secondary term but was ranking high. Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>6 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>7 / 9</dd> <dt>Low Importance Factors</dt> <dd>8 / 11</dd> <dt>Optional Factors</dt> <dd>2 / 5</dd> <dd> On-Page Keyword Usage for </dd> </dl> Title 1 URL 0 Meta Desc 1 H1 1 H2-4 0 Body 1 B / Strong 1 IMG ALT 0 Total Keyword Usage for this Page = 5 Fall from grace is SERP 5 to 25 and still going down. So the questions are: 1. Has this happened to you? 2. Could it just be down to their bad backlink profile which now needs much more attention? 3. Is this Penguin for sure? 4. What would you recommend? If anyone requires any further info please let me know and thank you in advance. Cheers,
Algorithm Updates | | JosephGourvenec
Joseph Gourvenec
SEO and Search Specialist0 -
Is there a way to pull historical rankings for a keyword?
I have someone who's come to me and said that they have lost all of their organic keyword rankings. They did launch a site redesign a few months back so that could be a reason as to why. But after looking at the site, link profile, etc. It doesn't look like they could have been ranking for the terms they say they were. They have never implemented any SEO on their sites btw. I did not build this site and have not done any SEO, they are coming to me to solve the problem. I did notice in SEM rush that a couple months ago they were ranking organically for more terms (20 in July vs. 5 now), so they did lose some. Is there any way to see what terms they WERE ranking for?
Algorithm Updates | | MichaelWeisbaum0