What would you recommend i do to improve my rankings?
-
I am looking for some advice as to what I need to do to improve my rankings?
website:
Thanks
Ben
-
First, I would do keyword research to look for some long-tail keywords. Then, I would do an analysis on who is ranking for those keywords. Then, I would start developing new internal pages on the site as well as new content targeting those keywords. Start sending out guest blog posts, press releases, and link bait as ways to gain new inbound links. Build these more specific keywords into your site. You should be on your way to higher rankings as long as your links are coming from quality websites. You can also work to improve your on-page SEO even further.
-
One suggestion that I would make is to make your keywords more localized ( i.e. long-tailed keyword) because I am sure that the broad keyword in the title tag is going to have you competing with the big dogs ( nike, adidias, etc.) on the web. It's like marketing 101, find your niche market and run with it. Also, you just missed a big opportunity with the Masters tournament going on in Augusta. I would have thrown some Master's content on my website leading up to the Masters, especially since you have the Rory connection going on. I would have maybe had a Master's special or a blog post about Masters participants who were born near your home base. You can also do a link analysis of your competitors and try to repeat what they have done.
-
hi
im looking for a more detailed answer. I have a good pr etc and links built but i am unsure what way to go forward. I am looking to establish is the reason for my site not ranking for some keywords, is it due to over optimization or do i need to build more brand links to dilute my keyword links?
-
Well, that's a broad question, so I guess you're also looking for a generic answer.
Here are a few links to get you started within SEOmoz:5 Ways to Improve Your Ranking Signals
Make sure to also check the Whiteboard Fridays category, where you'll find many amazing videos full of useful information and tips!
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We are ranking for unexpected industry keywords; not for the main keywords. What might be wrong?
Hi all, Our company falls into a SaaS industry LIKE seo. We used to rank for our industry keywords just like seo, seo software, etc... We have fallen out of rankings for these obvious top keywords with high search volume, but ranking for these 2 keywords like seo homepage and seo website. I think we have some strong ranking authority at Google by ranking for our industry keywords "homepage" and "website" which represents a very relevant site to the industry. But not sure why we are not ranking for top keywords. Any thoughts on this?
Algorithm Updates | | vtmoz1 -
Google ranking penalty: Limited to specific pages or complete website?
Hi all, Let's say few pages on the website dropped in the rankings due to poor optimisation of the pages or hit by algo updates. Does Google limits the ranking drop only to these pages or the entire website will have any impact? I mean will this cause ranking drop to the homepage for primary keyword? Will Google pose the penalty to other pages in the website if few pages drop in the rankings. Thanks
Algorithm Updates | | vtmoz0 -
Timeline for 301 Redirects to Take Full Effect in SEO Rankings?
Hey, I am working on transitioning a website and all of my current URL's will be slightly changed (moving to dynamic pages). I understand that I will need to 301 redirect all the old pages to their new counterparts but I would like to know how long it will take for the 301 redirects to take full effect in the search rankings. I ask because my site is an e-commerce site that receives 90% of it's business in January and the transition would take place December 15th. If my search rankings are not back up to par by January 1st then I will take a drastic hit to revenue. Please help this SEO noob out!
Algorithm Updates | | Stew2221 -
Website Rankings Dropped April 12
A client website dropped drastically on April 12. Outside of some branded keywords, search results dropped off of the first page and are buried on page 3+ at best. Nothing has changed on the site, and there were no problems with the link profile. GWT has no manual actions. Kind of at a loss. Does anyone know if there was an algorithm update or anything external that may be causing some problems here? Site is www.averybiomedical.com if you want to take a look, but I'm just curious if there was anything I should be aware of. Thanks for the help!
Algorithm Updates | | AdamWormann0 -
How soon before author rank becomes a major ranking factor?
Hi, I wanted to pose a question How soon do guys think itll be before author rank becomes a one of Googles major ranking factors? From what I can see the way they have designed it signals that it is only matter of time, before they start using it as a major ranking factor... And I have a question on Author ranks impact on the ability to sell a blog/site in the future. Surely if the blog is tied to an author(s) and the ranking of the site in the search engine is somewhat based on this authors author rank who is a part of the site/blog, then it becomes harder to sell the property if the author is not going to be a part of the property after the sale?. I look forward to your responses on this,
Algorithm Updates | | sanj50501 -
How much link juice does a sites homepage pass to inner pages and influence inner page rankings?
Hi, I have a question regarding the power of internal links and how much link juice they pass, and how they influence search engine ranking positions. If we take the example of an ecommerce store that sells kites. Scenario 1 It can be assumed that it is easier for the kite ecommerce store to earn links to its homepage from writing great content on its blog, as any blogger that will link to the content will likely use the site name, and homepage as anchor text. So if we follow this through, then it can be assumed that there will eventually be a large number of high quality backlinks pointing to the sites homepage from various high authority blogs that love the content being posted on the sites blog. The question is how much link juice does this homepage pass to the category pages, and from the category pages then to the product pages, and what influence does this have on rankings? I ask because I have seen strong ecommerce sites with very strong DA or domain PR but with no backlinks to the product page/category page that are being ranked in the top 10 of search results often, for the respective category and product pages. It therefore leads me to assume that internal links must have a strong determiner on search rankings... Could it therefore also be assumed that a site with a PR of 5 and no links to a specific product page, would rank higher than a site with a PR of 1 but with 100 links pointing to the specific product page? Assuming they were both trying to rank for the same product keyword, and all other factors were equal. Ie. neither of them built spammy links or over optimised anchor text? Scenario 2 Does internal linking work both ways? Whereas in my above example I spoke about the homepage carrying link juice downward to the inner category and product pages. Can a powerful inner page carry link juice upward to category pages and then the homepage. For example, say the blogger who liked the kite stores blog content piece linked directly to the blog content piece from his site and the kite store blog content piece was hosted on www.xxxxxxx.com/blog/blogcontentpiece As authority links are being built to this blog content piece page from other bloggers linking to it, will it then pass link juice up to the main blog category page, and then the kite sites main homepage? And if there is a link with relevant anchor text as part of the blog content piece will this cause the link juice flowing upwards to be stronger? I know the above is quite winded, but I couldn't find anywhere that explains the power of internal linking on SERP's... Look forward to your replies on this....
Algorithm Updates | | sanj50500 -
Why a terrible website ranks number 1??
Hi, I'm an SEO newbie. A couple of months ago I launched a new E-Commerce website for my client : http://www.corporategiftsshop.co.za The site has over 1000 pages indexed in Google. I've done some link building and on-page SEO for the keyword terms : corporate gifts
Algorithm Updates | | MarnusW
promotional items
promotional gifts Currently the website ranks number 31 for "Corporate Gifts" in Google.co.za What I cannot comprehend, is that the site which ranks number 1 is simply shocking! http://www.corporategifts.co.za/ It is a single, static webpage with all links pointing to another website : http://www.promogifts.co.za It has 1 back link and a page rank of zero, yet it still ranks number 1? Can anyone give me a reason or some insight into this as it has me stumped.. Some of the other sites in the top 5 are also poor, yet they still rank high. Our site has a Page rank of 5 and 67 unique domains which links to it ( according to our webmaster tools ) yet it still only manages a 31 ranking?? Any advise would be greatly appreciated as I need to make sense of this, otherwise hang up my SEO gloves.. Regards, Marnus.1 -
Dramatic ranking shifts
I’m starting to notice some interesting behavior in Google rankings. It seems like most days, rankings move around but movements are relatively small. Then, maybe once or twice a month, there are days (like today) where everything seems to shift around in more dramatic fashion. I don’t know if it’s algorithm updates, or maybe they do light crawls every day and heavy crawls a few times a month..?? anybody have any idea what is behind these big waves of ranking changes?
Algorithm Updates | | znotes0