When targeting a particular keyword, how many articles should I write that target it?
-
I have a keyword phrase that's a high value target for us. Should I write just one - or several articles that target that keyword as their main focus?
Thanks!
Andrew
-
Personally, I don't think you need a lot on site. After you have the topic covered on your site, I'd look for opportunities off site. Since improper handling can result in injury, look for guest blog opportunities on physical therapist and chiropractor sites, sites that target businesses that actually handle material, employee benefit insurance and brokerage sites, even sites that have pages on relocation like city, realtor, and professional organizer sites. I'd also create an infographic demonstrating how to safely handle material and draw attention to it by notifying the same sites. Then create a series of videos and put them in Youtube.
-
manual handling?
Books and entire websites can be written about that.
manual handling course - Which MH course? There are semesters worth of these courses addressing equipment, different types of equipment, different types of things being handled, my goodness!
manual handling training course - this is a bit of a repeat of the above
manual handling train the trainer - there can be multiple articles here covering methods, environments goals
manual handling online training - many courses here too
If my entire website was about MH I could spend years authoring it.
If MH is just one of many areas of my site then I would pour resources into it proportional to my authoring abilities and proportional to the return that I think I might receive.
I could start with a light and general attack and then pick it up in six months if it shows promise. I would plan the options before the first attack, these address the overall goal, then respond as you get information.
Do not commit enormous resources early unless you have experience and confidence with the expected return and the competition.
Send out scouts to report on the lay of the land, then attack based on their success or move on if you do not see promise.
-
Thanks!
Main KW = manual handling
important related KWs = manual handling course, manual handling training course, manual handling train the trainer, manual handling online training
-
Give an example of a keyword. I'll tell you what I might do.
-
Thanks Egol. I definetly plan to write many articles on associated KWs.
its more that I'm unsure if each KW I trace get should only have one article specifically created to target that KW - or if more articles targeting the same KW are ok...
-
I would put more thought into it.
Are there shorter tail variants and longer tail variants? Do they get traffic? Is their competition? Can I produce exceptional content? Can I compete there? Can they make money?
There are frontal attacks, side attacks, skirmishes and snipping. For some topics I attack with all of these. With others I use just one, see how it works, then follow up with a second but different attack.
Attacks cost money and time. Spend them wisely.
Think deeply for the best answer.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid vs Organic Keyword Optimisation
Hi Im wondering whether I should optimise my site with Organic search terms that drive traffic to the site or the paid terms i use in Google search ads?
Keyword Research | | aplnzmarch180 -
How do I find what keywords competitors are ranking for?
I am just starting out doing come SEO research. I seem to remember a tool that would tell me which words my competitors are ranking for and what kind of traffic they are getting. Thanks, Lisa
Keyword Research | | lisarein0 -
Analysing more than 5 keywords?
I have the habit of analysing 80 to 100 keywords per topic and I really do not see myself exporting 20 5-lines Excel sheets and then merging them before getting to analysis itself. Is there a way around this (very strict) limitation?
Keyword Research | | ResourceLab0 -
How reliable is GWT's keyword data & what is the most accurate way of determining keywords you currently rank for?
I have been monitoring the query data (keywords, average position, CTR, etc.) in GWT, but sometimes the ranking data seems off. I filter the dates for the past week, so it is the most recent. I manually check some of the rankings and they are way off. Does anyone have feedback on this? If you have access to multiple domain data, that would be great. What is the most accurate way of determining keywords you currently rank for? I have also used keywordspy, and that is off too!
Keyword Research | | inhouseseo0 -
Spammy Industry Keyword Research
Hi everyone, First question posted on here. I have spent a lot time this week going through videos and discussions since I signed up here earlier this week. We're just starting in a particular niche that is powerful (home-based businesses), but EXTREMELY spammy with all the at-home opportunities from stuffing envelopes, to MLM, etc. Then there's the other side which is not as spammy, but just not an overall good business model with the in-home Tupperware, candle, and makeup party sales companies. The people that we help and serve are just people who want to start up a part-time or full-time home-based business doing what they love. Maybe it's a dad who loves golf and would like to start a golf store on Ebay or a lady who is great at making stuff and wants to open an Etsy shop or start selling her goods at craft fairs. Our program is more about teaching them how to start a real home-based business that can either earn them a profit either part-time or fulltime while also doing what they love and spending time with their family. My biggest question right now as we begin the Keyword Research and SEO process part of this, is how do we go about doing the keyword research for this while also dealing with a spammy niche? All the research I've been doing for home-based businesses comes back to all the ugly examples I gave above and that isn't the type of people that we're a good fit for. I appreciate all your help and guidance in advance. Been doing web development for 10+ years but finally taking the tiger by the throat and actually learning the SEO/SEM piece myself.
Keyword Research | | buzzmediallc0 -
Keyword Ranking
Soooooo, let's just say that I put a lot of keywords into the ranking tracker. Is there an easy way to reduce this list without having to go in word by word and pause or delete them? Like is there a bulk upload type of system? Thanks!
Keyword Research | | PGD20110 -
What's the best keyword tool for discovering regional/metropolitan area keywords?
Generally I use the Google Keyword Tool for my keyword research, but given the fact that the data is either country specific or global, I was wondering what others use for regional/dma-specific keyword discovery. Regional traffic is very important to my site, so I'm hoping to find a tool that I can use to find keywords germane to my audience.
Keyword Research | | BostonWright0 -
Keywords for homepage and product categories
My homepage explains the different electrical equipment our company sells, our main product category page also does the same but in more detail. I'm stuck where I feel the homepage and product category page need to be optimised for the same keyword except the homepage needs to be optimised for our company name too. Was anyone else in the same situation as me and how did you choose the right keyword between two pages that have the same message?
Keyword Research | | Seaward-Group0