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Google Merchant/ Googlebase Images at top of SERPS

Conversion Rate Optimization

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Jonnygeeuk last edited by

Hi

We are based in the UK and the new merchant rules have recently been applied here.

We offer free shipping but now most of our click throughs come from the images at the top of the SERPS that simply give an image and a price. The prices do not include shipping and there's no indication to the user that shipping is included. Hence our conversion rate from PPC is way down. Is there any way to counter this or do we just need to go back to charging for shipping?

Thanks!
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AndieF last edited by
Hi Jonnygeeuk,

Very good point. There's no real way for you to conquer this as far as I can see, I've not had a chance to take advantage of the new merchant stuff yet though.

This may break the rules... but could you add a watermark to your product pictures with a strap "Free UK Delivery" going across it?
- Andie
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