Using IP to deliver different sidebar content on homepage
-
We have a site with a generic top level domain and we'd like to use a small portion of the homepage to cater content based on the IP of a visiting user.
The content is for product dealerships around different regions/states of the US, not internationally. The idea being that someone from Seattle would see dealerships for this product near their location in Seattle.
The section on the homepage is relatively small and would churn out 5 links and images according to location. The rest of the homepage would be the same for everyone, which includes links to news and reviews and fuller content.
We have landing pages for regional/state content deeper in the site that don't use an IP to deliver content and also have unique URLs for the different regions/states. An example being a "Washington State Dealerships" landing page with links to all the dealerships there.
We're wondering what kind of SEO impact there would be to having a section of the homepage delivering different content based on IP, and if there's anything we should do about it (or if we should be doing it all!).
Thank you.
-
Hmm, good point. I would like to think that they would have something in place to recognize that. e.g. when a crawler from CA crawls and the keywords change to CA, G would recognize that the listings are generated based on geoip (which should be a considered a good thing for relevance). In addition, you said it was a small portion of the page's content so it probably wouldn't affect rankings much.
In G's own words, focus on the user instead of the search engine. In this scenario, your users and you have a lot more to gain from having much more targeted listings show up on your site.
Cheers,
Oleg -
Thanks for the response, Oleg.
I guess a concern is if a googlebot with a Florida IP crawls the homepage, it will see florida dealerships. Will the homepage in Google's index then reflect a more Florida geared page and not be so readily served up to someone in Seattle because of some Florida keywords?
I feel like Google is smarter than this and has strategy in place for dealing with this type of content. We're just looking for some kind of reassurance.
-
I think its a great idea and should help with conversions. I don't see any negative SEO consequences of doing that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content change and variations in ranking
Hello, I have create a new webpage and asked google in the webmaster tool to crawl it. Within minutes it is ranked at a certain spot. I did make changes to it to increase the ranking and right away I could see variations in ranking either up or down ? I have done the same same thing for a page that has been existing on my website for many years. I changed the content, asked the webmaster tool to re-crawl it. It got the new content within minutes but the ranking doesn't seem to change. Maybe my content isn't good enough but I doubt. Could it be that on old pages it takes a couple weeks to see ranking changes whereas on new page it is instantaneous. Has anyone experienced something similar ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Homepage appearing instead of subpage
Hi, I have my homepage which has links saying "bike tours and bike tours in France" because in the past I was only doing bike tours in France. I now do tours all over Europe and I have a page about "bike tours in Franc" only. The issue I have is that my page about "bike tours in France" never appears in the search ranking it is always my homepage that does for tjhe keyword "bike tours in France". My guess is that it is due to the links that my homepage has ? How could I make sure my France page appears instead of my homepage ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Duplicate content with URLs
Hi all, Do you think that is possible to have duplicate content issues because we provide a unique image with 5 different URLs ? In the HTML code pages, just one URL is provide. It's enough for that Google don't see the other URLs or not ? Example, in this article : http://www.parismatch.com/People/Kim-Kardashian-sa-securite-n-a-pas-de-prix-1092112 The same image is available on: http://cdn-parismatch.ladmedia.fr/var/news/storage/images/paris-match/people/kim-kardashian-sa-securite-n-a-pas-de-prix-1092112/15629236-1-fre-FR/Kim-Kardashian-sa-securite-n-a-pas-de-prix.jpg http://resize-parismatch.ladmedia.fr/img/var/news/storage/images/paris-match/people/kim-kardashian-sa-securite-n-a-pas-de-prix-1092112/15629236-1-fre-FR/Kim-Kardashian-sa-securite-n-a-pas-de-prix.jpg http://resize1-parismatch.ladmedia.fr/img/var/news/storage/images/paris-match/people/kim-kardashian-sa-securite-n-a-pas-de-prix-1092112/15629236-1-fre-FR/Kim-Kardashian-sa-securite-n-a-pas-de-prix.jpg http://resize2-parismatch.ladmedia.fr/img/var/news/storage/images/paris-match/people/kim-kardashian-sa-securite-n-a-pas-de-prix-1092112/15629236-1-fre-FR/Kim-Kardashian-sa-securite-n-a-pas-de-prix.jpg http://resize3-parismatch.ladmedia.fr/img/var/news/storage/images/paris-match/people/kim-kardashian-sa-securite-n-a-pas-de-prix-1092112/15629236-1-fre-FR/Kim-Kardashian-sa-securite-n-a-pas-de-prix.jpg Thank you very much for your help. Julien
Intermediate & Advanced SEO | | Julien.Ferras0 -
How to improve visibility of new content
What are best SEO practices to improve visibility in SERP for new content apart from meta data.
Intermediate & Advanced SEO | | aliciaporrata10090 -
Using the same content on different TLD's
HI Everyone, We have clients for whom we are going to work with in different countries but sometimes with the same language. For example we might have a client in a competitive niche working in Germany, Austria and Switzerland (Swiss German) ie we're going to potentially rewrite our website three times in German, We're thinking of using Google's href lang tags and use pretty much the same content - is this a safe option, has anyone actually tries this successfully or otherwise? All answers appreciated. Cheers, Mel.
Intermediate & Advanced SEO | | dancape1 -
Is this duplicate content something to be concerned about?
On the 20th February a site I work on took a nose-dive for the main terms I target. Unfortunately I can't provide the url for this site. All links have been developed organically so I have ruled this out as something which could've had an impact. During the past 4 months I've cleaned up all WMT errors and applied appropriate redirects wherever applicable. During this process I noticed that mydomainname.net contained identical content to the main mydomainname.com site. Upon discovering this problem I 301 redirected all .net content to the main .com site. Nothing has changed in terms of rankings since doing this about 3 months ago. I also found paragraphs of duplicate content on other sites (competitors in different countries). Although entire pages haven't been copied there is still enough content to highlight similarities. As this content was written from scratch and Google would've seen this within it's crawl and index process I wanted to get peoples thoughts as to whether this is something I should be concerned about? Many thanks in advance.
Intermediate & Advanced SEO | | bfrl0 -
Duplicate content issue
Hi I installed a wiki and a forum to subdomains of one of my sites. The crawl report shows me duplicate content on the forum and on wiki. This will hurt the main site? Or the root domain? the site by the way is clean absolutely from errors. Thanks
Intermediate & Advanced SEO | | nyanainc0 -
SEO issues with IP based content delivery
Hi, I have two websites say website A and Website B. The website A is set up for the UK audience and the website B is set up for the US audience. Both websites sell same products with some products and offers not available in either country. Website A can't be accessed if you are in US. Similarly website B can't be accessed if you are in UK. This was a decision made by the client long time ago as they don’t want to offer promotions etc in the US and therefore don’t want the US audience to be able to purchase items from the UK site. Now the problem is both the websites have same description for the common products they sell.Search engine spiders tend to enter a site from a variety of different IP addresses/locations. So while a UK visitor will not be able to access the US version of the site and vice versa, a crawler can. Now i have following options with me: 1. Write a different product descriptions for US website to keep both the US and UK versions of the site in the Google Index for the foreseeable future. But this is going to be time consuming and expensive option as there are several hundred products which are common to both sites. 2. Use a single website to target both US and UK audience and make the promotions available only to the UK audience. There is one issue here. Website A address ends with '.co.uk' and website B has different name and ends with .com. So website A can't be used for the US audience. Also website A is older and more authoritative than the new website B. Also website A is pretty popular among UK audience with the .co.uk address. So website B can't be used to target the UK audience. 3. You tell me
Intermediate & Advanced SEO | | DevakiPhatak2