Feeling "vision limited" in the linkbuilding process
-
Hi there! My client has a web about kitesurfing (he offers a bilingual kitesurf camp) and after thinking about linkbuilding actions I've come into conclusion that the only effective way of generating backlinks is make the sharing NATURAL via high quality CONTENT creation and distributing it through different digital channels as some of you told me before. The problem is that the website is much 1.0 (static) rather than 2.0 (there's no blog and there's neither time nor resources to mantain it). Therefore I feel I bit limited in the process.
Does anyone share my statament? Any advice?
Thanks in advance
-
I agree that it is really hard to convince people to generate content and even when you convince them they will usually fail to produce it.
Now.... keeping that in mind... can you understand why it is not a good idea to distribute you content to other websites? Especially if it is great content. Keep this very limited, very valuable and very hard to get resource to yourself so that you get all of the traffic, you get all of the links, you get all of the likes.
The people who will not produce the content just do not have the will to compete. So, if you can produce content, instead of doing SEO for people who don't have the will to compete start producing content for your own site and you might have great success.
-
Nice site, great product. You need to sell them on a blog though - it'll be one of the best marketing investments they make.
Something like a camp always has a story to tell, because there are always new people involved and things happening. Photos, updates, achievements - that all good stuff and use that for facebook as well, which will probably pick up engagement from those involved. That's the background chatter sorted.
Big content I'd be thinking about in depth guides for young people getting in to the sport. The team page suggests that they have the expertise on hand, so you need to start tapping in to that. Hmm.... "Actor by training, teacher by vocation, Nacho does it all: DJ, storyteller, avid Facebooker, videographer, karaoke king, and daydreamer… If Nacho’s around, fun is never far away." - Get that guy on video once a month answering a question,. Transcribe that, add in some diagrams and you have the start of some good content. If he won't do that get one of them in a google hangout and do it.
I think SEO is becomming more and more about how we interact with clients and get them on board. It's certainly out biggest challenge with ongoing clients at the moment, but that is the only way to it really to work. You could easily get some content outsourced for that topic, but if these guys are such experts then that is what needs to come across on the site. That way you'll not only be building great content to SEO benefit, but selling the product at the same time.
-
thanks Mike.
-
thanks Mat. here's the link:
-
You are running into the same issue every SEO and content marketing consultant has run into. We keep telling the people who are paying us that they need to generate content and they nod their heads vigorously, but when it is time to generate (or pay to generate) that content, all we hear are crickets. One of the biggest issues I ran into as a consultant was getting people to do literally anything. That is honestly a huge reason why I moved into an inhouse roll. I just got tired of waiting for content.
The only thing you can do is to hope that they are willing to outsource their content creation. Push comes to shove, you can always fire them. Many people don't realize that when you are constantly waiting for stuff from clients, you are wasting your time (and money.) You might as well just drop them as clients and find someone more willing to do what is required to succeed.
I hope that helps!
-
Weird co-incidence. I literally just submitted a YouMoz post about how we got a new sit on top kayaking site off the ground. You could probably follow a really similar process. Unfortunately it will probably take a few weeks for that to be approved for publication (assuming it is).
What I will say though is that these leisure niches can be quite hotly contended. To rank consistently you need a good site and that is usually going to mean time and resources. There are ways of making the most of both, but you still need to ask yourself what it is that makes that site deserve to rank over the competition.
Can you share the URL?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor text or inbound link keyword limits
With google's new algorithm, websites can get punished for keyword stuffing or too many of certain back links...so my question is, is there a limit on the keyword/anchortext used for a website containing a keyword you want the website to rank with?
Link Building | | SeobyKP0 -
Drop in "Links to your site" in Google Webmaster Tools
Last week I noticed a substantial drop in "Links to Your Site" in Google Webmaster Tools on several of my websites. Upon further investigation the reduced links were from our sister sites. It appears that Google has reduced the number of links they are counting from links in our headers and footers from these sites to our main websites. It is not affecting our rankings or traffic. Is Google doing some clean up with what they are showing in webmaster tools for links from related, owned sites? Any cause for concern?
Link Building | | tdawson090 -
Guest Blog Etiquette & Re-using "Expired" Content
Hi everyone, There's two parts to this Q, which is why the title's sort of split in half. We wrote a guest blog post that we were really proud of, which took a good few hours of work. It went live about a month ago, but I just happened to notice recently that it had disappeared off the person's website - I now get a 404 error and I can't find it either using a 'site:' search in Google or via the site's own search tool. I've tried getting in touch with the webmaster, but he's no longer responding to my emails. I really don't know if a) it disappeared by accident (for whatever reason), or b) they purposefully wanted to remove it and now they're avoiding me. My two Q's: Do you think it's cheeky to re-use the content, by giving it to someone else? Or would you say it goes against guest blogging etiquette? It seems a shame to waste it, for it to disappear. If I were to re-use it, would there be any implications regarding Panda, given the fact that it was content that was once live (i.e. effectively 'duplicate', once upon a time), even if the 'original' content is no longer indexed by Google? Would it even be considered a duplicate if published again now? Many thanks in advance!
Link Building | | Gmorgan0 -
Is this going to help for Linkbuilding
I am not able to do link building from like minded websites. Hence I am planning to go for following approach : By creating links to my website on blogspots (using comments).
Link Building | | ArtiKalra
Participating in question / answer forum on the websites meant for r asking questions for different categories.
Writing articles on good ranking websites and creating links.
Participating in Social media websites Please let me know if this will help me. Any other possible way apart from these?0 -
Iaquire.com "off-page seo" service reviews?
Hi, has anyone used this firm for their link placement and content syndication services? Thanks!
Link Building | | partnerworks0 -
How to improve (ASAP) the linking root domain, the followed linking root domains and the linking C-Blocks? Linkbuilding (or whatever) techniques.
I have a small site (.com) like any website in my sector. 30-90 pages. I have no crawls errors. Everythings is fine, just I need to improve my linking root domain, the followed linking root domain and the linking C-Blocks. Example: my competitors have 300 (one of them have 1300) of total links. I have 30. Anyone know some good strategies? techniques? tips? I just dont want to be in a farm directory, I want free links. I'm already running two strategies but it works so slowly. I want something faster at this moment. Also, any recommendation will be thankful.
Link Building | | NicoDavila0 -
Linkbuilding for Clients? Do I create new email account for outreach?
Hey Guys, So in the past when I would build links for a client I would create a new email account or have them create a new email account for their website which I can use for email outreach for building links. Also I would try to use their twitter user accounts to get in contact with other niche bloggers for a potential link back or a social mention. Is this how you guys suggest I should continue going about building links for a client? Or do you suggest using my email (agency email) or a random gmail account for email outreach? Thanks
Link Building | | asimahme0 -
Linkbuilding: Checklist for quality of a link
Hi everyone, During linkbuilding you often stumble upon those links you are not quite sure of. At first it may seem like a brilliant idea to get a link fom that site but on a second look it may be not. So what would be a checklist of things to look for, if one is asessing a website's link quality? (e.g. how do you spot a bad neighborhood?) If you are using SEOmoz tools for the quality asessment, which one would you use? Looking forward to your answers! Thx for the help in advance! Regards Thorsten
Link Building | | akaigotchi0