Feeling "vision limited" in the linkbuilding process
-
Hi there! My client has a web about kitesurfing (he offers a bilingual kitesurf camp) and after thinking about linkbuilding actions I've come into conclusion that the only effective way of generating backlinks is make the sharing NATURAL via high quality CONTENT creation and distributing it through different digital channels as some of you told me before. The problem is that the website is much 1.0 (static) rather than 2.0 (there's no blog and there's neither time nor resources to mantain it). Therefore I feel I bit limited in the process.
Does anyone share my statament? Any advice?
Thanks in advance
-
I agree that it is really hard to convince people to generate content and even when you convince them they will usually fail to produce it.
Now.... keeping that in mind... can you understand why it is not a good idea to distribute you content to other websites? Especially if it is great content. Keep this very limited, very valuable and very hard to get resource to yourself so that you get all of the traffic, you get all of the links, you get all of the likes.
The people who will not produce the content just do not have the will to compete. So, if you can produce content, instead of doing SEO for people who don't have the will to compete start producing content for your own site and you might have great success.
-
Nice site, great product. You need to sell them on a blog though - it'll be one of the best marketing investments they make.
Something like a camp always has a story to tell, because there are always new people involved and things happening. Photos, updates, achievements - that all good stuff and use that for facebook as well, which will probably pick up engagement from those involved. That's the background chatter sorted.
Big content I'd be thinking about in depth guides for young people getting in to the sport. The team page suggests that they have the expertise on hand, so you need to start tapping in to that. Hmm.... "Actor by training, teacher by vocation, Nacho does it all: DJ, storyteller, avid Facebooker, videographer, karaoke king, and daydreamer… If Nacho’s around, fun is never far away." - Get that guy on video once a month answering a question,. Transcribe that, add in some diagrams and you have the start of some good content. If he won't do that get one of them in a google hangout and do it.
I think SEO is becomming more and more about how we interact with clients and get them on board. It's certainly out biggest challenge with ongoing clients at the moment, but that is the only way to it really to work. You could easily get some content outsourced for that topic, but if these guys are such experts then that is what needs to come across on the site. That way you'll not only be building great content to SEO benefit, but selling the product at the same time.
-
thanks Mike.
-
thanks Mat. here's the link:
-
You are running into the same issue every SEO and content marketing consultant has run into. We keep telling the people who are paying us that they need to generate content and they nod their heads vigorously, but when it is time to generate (or pay to generate) that content, all we hear are crickets. One of the biggest issues I ran into as a consultant was getting people to do literally anything. That is honestly a huge reason why I moved into an inhouse roll. I just got tired of waiting for content.
The only thing you can do is to hope that they are willing to outsource their content creation. Push comes to shove, you can always fire them. Many people don't realize that when you are constantly waiting for stuff from clients, you are wasting your time (and money.) You might as well just drop them as clients and find someone more willing to do what is required to succeed.
I hope that helps!
-
Weird co-incidence. I literally just submitted a YouMoz post about how we got a new sit on top kayaking site off the ground. You could probably follow a really similar process. Unfortunately it will probably take a few weeks for that to be approved for publication (assuming it is).
What I will say though is that these leisure niches can be quite hotly contended. To rank consistently you need a good site and that is usually going to mean time and resources. There are ways of making the most of both, but you still need to ask yourself what it is that makes that site deserve to rank over the competition.
Can you share the URL?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Domain Authority is 1 and has number "0" link from Root Domains! What is my fault?
My website has started from August of this year, but number of Domain Authority (DA) is 1 and has number "0" from root domains when i checked by moz addon on firefox. I find it very unusual and I am worried about it. does anyone can explain why is that ? My website is: https://adtvietnam.vn . I had 10 --> 20 keywords on page 1 of google.com.vn. p/s: i am really not good at english. i wrote that words by translate.google.com. I hope everyone can understand me and God i need your help ^_^
Link Building | | lthanhthe5s0 -
RE: Mozinar - "Leveraging Tools in Developing a Strategic & Data Driven Content Marketing Campaign"
Did Andrew ever provide a link to an example "Keyword Targeting Report" spread? Thanks!
Link Building | | richpalpine0 -
What are inbound links worth after Panda and Penguin, since a site ranks for the NATIONAL keyword "outdoor furniture" with ONLY 7 INBOUND LINKS!?!?
ARE INBOUND LINKS TODAY ALMOST WORTHLESS??!!? After having been the KING of SEO, down to the toilet? Today I got a great sample from a fellow SEO professional showing a site, rockymountainfurniture.com rank for "outdoor furniture" with ONLY 7 INBOUND LINKS FROM 3 DOMAINS and a domain trust of 14!!!! ON A NATIONAL, VALUABLE, HIGH QUERY VOLUME KEYWORD!! I was stunned, but is this the "NEW SEO WORLD" we live in, so we should skip spending hundreds of hours on link building? There are over 32 different types of inbound links but this is much MORE than a radical change, this is turning SEO as it was up-side-down. Any input, thoughts, ideas?
Link Building | | yvonneq0 -
Linkbuilding without blogging?
I am looking at starting to do some link building for my site. I have already done directory listing. What are my options for link building without blogs? Things like Wikihow?
Link Building | | EcommerceSite0 -
Help with blog for linkbuilding location.
I work for a company that has www.widget.com. This is the site we do all our business under. Right now there is no linkbuilding so I would like to create a blog to start linkbuilding. We also own www.widget.info. Can I run the blog under .info and still get the credit on the .com or are they considered completely separate entities that have nothing to do with one another? The reason I would prefer it on the .info is it gives me complete control. By putting it on out .com I have to talk to the developers to install wordpress and mysql, when I would much rather just be able to do it on my own. Any ideas?
Link Building | | EcommerceSite0 -
Authority versus Content in Linkbuilding
Hi there, I am rather new to linkbuilding and reach out to various sites at the moment. The interest in linking to us is very high and now I sometimes get the question where on a particular page I'd like to be linked to from. I then do a check in opensiteexplorer to find out about the authority of the various subpages. Yet, how do I decide if one subpage has more authority while another one has more relevancy for us (in terms of the content being provided there being more related to ours)? Thanks for your recommendations! Best regards, Tobias
Link Building | | space560 -
Would you advise removing a "links" page?
I'm doing a site audit for someone and they have a links page full of reciprocal links for other similar businesses across the country. My gut instinct is to remove this page. How would you approach this if this was your client?
Link Building | | MarieHaynes0 -
Outsourcing Linkbuilding - Est. Time For Acct Creations & Link Backs From Acct Creation
Concerned about being ripped off... when maybe it takes only 1 hour but they charge instead 5 or 10 😞 Any seo benefits link building wise when creating these accounts do we get a backlink when creating an account and any value from these profile links at all or little ? ATTN: NEED APPROXIMATE TIME HOW LONG WILL IT TAKE FOR EACH IF DONE MANUAL 36 top article directories - 79 web 2.0 sites 34 video sharing sites 50 social bookmark sites 10 top social networking sites 12 rss aggregator sites The question is how do I know that they are not using software like senuke automate the creation of accounts and can this be checked I am afraid of footprints left behind if they use software to create these accounts . Isnare creates accounts for article directories except for a few they say to do on own or they do it manual is this dangerous them using software to do this
Link Building | | helpwanted0