How to promote an ecommerce website?
-
I owe an ecommerce website and I don't know how to start with the SEO. I would be glad to hear some opinions and suggestions with how to start. Thanks!
-
Hi Rephael,
The short, glib answer is to get your onsite optimisation right, then attract good links. That answer is 100% accurate, but in most cases about 0% useful. Let's try to increase that second number:
Before you start doing anything: Understand what terms you want to rank for and make sure that those terms are A) Going to make you some money and B) are going to be realisticly achievable with your skills/resources/budget.
OK - on site then. Once you know what you want to rank for you can compare you content to those terms. Seomoz tools are a good way to do that. Keep improving those and you'll make headway. If you have budget then get some insight from a pro too. Seomoz tools don't deal with the structural aspects so well, and those can have a big impact. From your profile I am assuming that you work quite a competitive niche, so that is good stuff to get right from the start.
Links is tough. Without knowing more about what you do it is hard to give specific advice. The favoured approach here is to build resources and them ensure that people who might want to link to them know about them. If you want a tactic that will work in most fields then take a look at a blog post I have just had published here: http://moz.com/ugc/making-the-competition-sweat-or-how-to-make-giveaways-work-harder . However the approach is to do stuff that DESERVES links.
-
Let's say that we offer something unique. What next?
-
First, you really need to start with a good site. Without a good, fast and user-friendly site, you won't rank. Second, you need to offer something unique.. a bigger catalogue, competitive pricing, great customer service, faster shipping or a usability experience that is unique. Without that, you're still able to get rankings.. but you won't succeed.
The 2011 SEOmoz Ranking Factors study shows links matter. Even after 2012, they still matter. Ecommerce sites require a very unique link profile. One that's very difficult to manipulate. Product pages (for lack of a better term) really suck to build legitimate links to.. unless you have the cheapest product or you have something extremely unique to offer.
My advice is look to do something different, have a kickass site, offer the best shopping experience to your customers and provide amazing customer service.
SEO won't have the impact you desire unless your business & your online package is ready for it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I create forum backlinks for a "digital marketing agency" website?
I am working on a "digital marketing service" website. I want to create forum backlinks. Can I create forum backlinks for this type of website? If yes, then what is the possible strategy.
Link Building | | jamesfin123
Looking for an expert guide.0 -
How would I increase the domain authority of my website?
Hi, I am Kyle. I have a affiliate related website where I update articles that is related to Dental Tools. I want to improve my Website . Any one can guide me that how can I increase it.
Link Building | | rankvizguru1 -
Displaying 10 blog-posts from website homepage: Any loss in-terms of link juice?
Hi community, We started showing 10 blog-posts from our blog on our website homepage. Will this hurts us anyway by taking away link juice? Thanks
Link Building | | vtmoz0 -
I use to have very good ranking for my website, now I'm struggling
I use to have very good ranking for my website, now I'm struggling with ranking, I've been trying almost everything, I purchased an advance link building, a contextual link building campaign with Submit, and doesn't seem to be working. Any recommendations!
Link Building | | desdetj0 -
Where can I get a list of broken links to my client's website?
I have a client who owns a website that attracted a large number of links to internal pages of their sites. Without realising the value of those links, they removed every page of their website other than the home pages that now reads, "new website coming soon". How can I get a list of every website still linking to the (now broken) internal pages of their site?
Link Building | | richdan0 -
Tool based websites after Panda and Penguin
I have several sites that I classify as "tool" based sites. These type of sites includes anagram solvers for word games, ip address lookups and other various based tools. I like to specialize in these kind of sites because frankly I am not a blogger and hate to write. Before Panda I was doing fairly well, I had many users coming to my sites everyday. The Panda update "tips" that I read all over including on google sites seems to always refer to articles and how to deal with those. The only problem is that I am not an article based site. Yes I have content that describes my tools, but we are talking 1 to at most 2 paragraphs per page. I know Panda effected my ratings because I lost ranking with some big keywords. Since then I have been able to gain some ground, but I am having a hard time trying to figure out what exactly google wants from a site like me. The main path I am getting from Panda is concentrating on the users, and what will make their experience better. I focus on that whenever I make a change. I figure the easier I make it for them, the happier they are going to be. I am wondering what you guys think about some things I can look into creating or focusing on to enhance my site. I use social media heavily (FB, tweets, posterous, blog, RSS Feed) already, but is there something else I can look at that might help me that I am not seeing. I seem to be running out of ideas. Maybe add more content to my pages? Check link structure (its pretty basic as it is) add more article based blog posts? Just want some ideas, I will send my URL to anyone who wants to take a look and see what I may be missing. C
Link Building | | cbielich0 -
Do No follow links from social media platforms transfer authority or value when they link to third party websites?
With social media playing a bigger role in SEO (since the Panda, Penguin updates etc) and how search engines rank sites now, does anybody know why Twitter for instance has 'no follow' when I check my client's websites under 'inbound links' on Open Site Explorer?
Link Building | | caroline19770 -
How should I promote my local service site?
I am in the process of promoting my local service site at http://winecountrycarpet.com and I was wondering what you guys would recommend? i have submitted to a lot of directories and get any backlink I can. I have also started writing articles and submitting them to sooper articles and Ezine articles, but I feel like I am doing something wrong. I am open to any suggestions.
Link Building | | ayetti0