How Accurate Is Google Analytics Audience Location
-
Cioa from Latitude 53.92705600 Longitude -1.38481600
Clients love to know which part of the country there visitors originate adn cant get enough of this type of data:
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/country-level_zps41f273a3.jpgBut just how innacurate is this data when you consder is getting the data from isp locations put another way if i was sat in darkets deepest hole of Paisley Scotland and my ISP was in London would i be tagged as visitor originating in London?
Ta muchly,David
-
It's weird actually - Google Analytics uses IP even when it has better data available.
If I am logged in to Google and have my location accurately set to my home town (Hayling Island - yeah I know... never heard of it), I will still show on Google Analytics as being in London. It's easy to check that using real-time analytics.
-
Thanks for getting bk to me.. confirms what i suspected
-
I think you have to take it with a big pinch of salt. I know Virgin media in N.Ireland shows their customers as London (ip address wise), Not even the correct Island!!
-
Yes (as you know), Google Analytics figures out the visitor's locations from their IP addresses and where ISP assign those ranges. Google also says:
"For web visitors, Location is derived from mapping IP addresses to geographic locations. City location may not be accurate for visits from mobile devices."
How accurate this is? Who knows but possibly the ISP...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics - Referral traffic being reported as Direct traffic
Hi, I have a link on my www homepage to another subdomain website. Both websites are served on https, and have independent Google Analytics properties. However, the traffic from the www site to the subdomain site is being reported as Direct, and not Referral traffic. Any ideas why? See image provided for context... RCn6HER
Reporting & Analytics | | RWesley1 -
What is Local SEO in Google Analytics (Organic Source)
Recently, I saw "Local SEO" is mentioned as the organic source. Can someone please tell what is this and from where Google is fetching data for this source?
Reporting & Analytics | | Kevin.Monks0 -
Google Search Console - > Google Search Analytic gives figure for google organic or adwords or combine of both?
Hi All, In Google Search Console -> In Search Analytics. I can see Clicks, Impressions, CTR and Position. I want to know all these 4 - Clicks, Impressions, CTR and Position gives information related to google organic only? or combine or google organic and google adwords? Thanks!
Reporting & Analytics | | wright3350 -
What does 'Safari (in-app)' mean in Google Analytics browser traffic?
Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources? Also, it has a very high bounce rate - any ideas why?
Reporting & Analytics | | b4cab1 -
Potential Security Issues Installing Google Analytics GTM
Greetings MOZ Community!! My SEO firm plans has requested that Google Analytics GTM be installed on my website to better track goals and events. My developer will be responsible for installing the GTM script on my website and the SEO firm will actually configure GTM to track goals. Is anyone aware of GTM causing server errors/issues when installed? My developer claims that running GTM would create additional vulnerability to hacking. Is anyone aware of potential security risks from running Google Tag Manager? Once Google Tag Manager is installed, will it make the site more difficult for my developer to administer? Will there be increased risk of the code breaking? Overall, is GTM a big improvement over the existing version of Google Analytics? Is it worth the effort to install? My SEO firm is very much in favor of this upgrade. I would like to move forward provided there is no major downside. I look forward to feedback. Thanks, Alan
Reporting & Analytics | | Kingalan10 -
No option to connect to google analytics!
I figured it out had to click on the pencil icon. On GA looks like this http://orlandocouponsfree.com - http://orlandocouponsfree.comUA-9313894-1orlandocouponsfree.combut url is http://www.orlandocouponsfree.com/Is this an issue? When I tried to connect to google analytics yesterday. There was a connection issue with Moz & GA. I refreshed page hoping it would help. Now it won't let me choose domain. When I view campaign it says I should connect properties. [IMG]http://i.imgur.com/jkJ0ZdF.png[/IMG] I click link and get to this page which doesn't provide my an option. http://analyti/settings/campaign/89561.117561 [IMG]http://i.imgur.com/jkJ0ZdF.png[/IMG]
Reporting & Analytics | | touristips0 -
Google Analytics - Not provided info
Morning all, i am using Google analytics for some time now, One of the issues that i don't have a clear answer for is, when i am looking at Traffic Source --> overview In the Keyword column, that is a line (not provided) What we think here is that we cant see the keywords if someone arrived to our website but was logged-in to Google account Is this correct? is there a way to find the keywords behind this (not provided)? - i have many visits for this line (17.3% of all visits) and i don't know which keywords people used. Thank you SeoWise
Reporting & Analytics | | iivgi0 -
How to change a url for google analytics account
We recently changed the url of a client's website. Is there a way to change the url on the ga account instead of creating a new account so that we don't lose comparative data? Thanks! Sorry- I know this is a novice question.
Reporting & Analytics | | marketing12340