What do you think of this Anchor text?

[Zoolander]

What do you think of the anchor text for this big site?  www.guitarworld.com/

It is mostly "Guitar World" which I think could be a natural link profile, as I think that's the anchor text a lot of unbiased people would use, and probably only a typical search term based on the companies popularity in the first place.

[Zoolander]

Thanks, yes I agree.  I meant as in my domain name and Title text that I am "Keyword already".  I have been making sure to vary my anchor text, but probably too much mixing keywords in different orders, rather than partial and different so I do intend to vary it more.  If I get linking momentum from others without my doing then they will likely choose the exact match knowing that that is my domain name and titles, if that happened I think I might avoid all exact match if getting my own (relevant) links.

Social shares are good, as far as I know they are mostly http//: URL's which aren't judged the same way.  Rhetorically, if social sites decided to use page titles in people's mentions to make it look nicer, and you became really popular, I wonder if you'd get Penguined.

[Zoolander]

I used to get Total Guitar.  Don't worry I won't be using Guitar World as anchor text.  I have noticed a couple of others have given themselves similar names as bigger already established brands, such as TotalGuitar dot net which seems to be a different company than TotalGuitar, I guess when a brand itself creates the keyword it's going to be pretty low competition for spin offs, kind of clever I guess.

Perhaps I should change my surname to Gibson? lol (I won't) but everything below gibsons own site for "Gibson" is not guitar related and "Gibson Guitar" is just large retail sites with one relevant page that isn't specifically optimized.

[MattJanaway]

You shouldn't really use your keyword as anchor text too often... That technique is very 2008. If it fits into the context of where the link is coming from then it's not the end of the world but ensure it only amounts for a maximum of say 10% of your link profile. To Google, anchor text links look un-natural and have been manipulated by spammers for way too long.

[Zoolander]

According to google, Guitar world gets 27,000 global exact match per month whereas "Guitar Techniques" (also another magazine / site) gets only 4,400, this of course being an actual word people would search for regardless of whether a magazine is called that.  I'm in the "key word already" category too.  I wonder if a "Keyword already" name like Guitar techniques would have problems with an anchor text pattern similar to Guitar Worlds anchor text.

[MattJanaway]

Your anchor text should depend mainly on whether it fits into the content or the page the link is on. There is no generic answer available.

Please just make sure that you vary it. Use anchor text that actually works within the website. Just ensure you don't keep using the same anchor text over and over again.

[Francisco_Meza]

I was a subscriber to Guitar World for many years. I don't think I would even do  a search for it. I would go directly to the website. Guitar World is a HIGHLY branded company and is carried in Guitar Center, Walmart, Target, Barnes and Noble, etc.

Don't use guitar world as your anchor text. It's like using JC Penny as your anchor text and not having it link to JC Penny.

[MichaelYork]

That anchor text is going to be fine I would imagine. It isn't going to be a high search volume keyword I wouldn't suspect and it is going to be describing the company/brand as opposed to a product or industry term.