PPC landing page cannibalizing the Organic page's juice?
-
I have a PPC campaign pointing to a custom landing page.
I also have a different webpage for the same product that is optimized to rank organically (on the same site).- Should I noindex the PPC landing page so it doesn't steal the thunder from my organic webpage?
- If so, does noindex damage the adwords quality score?
- Should I just give the PPC landing page a different Title tag that doesn't cannibalize my organic page and call it a day?
- Does a PPC landing page need a title tag for a better adwords quality score?
Thanks!
-
yes no-index all ppc landing pages, so they wont impact your seo.
You should keep meta title relevant to the ad group/keywords, as this will slightly impact your quality score. However remember that quality score is primarily based on click thru rate...very little of your quality score comes from text ads or landing page relevancy. My AdWords rep told me that if I have the keyword in the text ad, meta title, and a few times in the page content, you are good. After this, just focus on click thru rate.
-
-
Hey, I will second this opinion here.
Definitely no-index your landing page if it is not for a search engine audience & ensure you keep the content of the page consistent as that will have an impact on page relevance and quality score.
Think consistent messaging from keyword to advert copy to landing page.
Hope that helps
Marcus -
I believe no index is a good option and in my practices I haven’t seen the quality score changes due to no-indexing of the page.
I would highly recommend not changing the title tag to add something irrelevant as title tag have a direct impact on quality score!
This answers all your questions... please let me know if you need more help regarding this!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I've 'lost' my Google Referral Traffic
We recently re-launched our website on a new platform, PrestaShop. Up until that launch,our website, based on the DNN platform, received several thousand clicks per month from what Google Analytics classified as 'Google/referral', and several thousand more clicks collectively from international Google/referrals, i.e. Canada, Germany, UK and France. When the re-launched site went live, these clicks all went to zero on Google Analytics. My question is: Did we actually lose this Referral traffic through an improper setting on our new platform, or is this Referral simply being re-categorized in some other Source category like Organic Search?
Paid Search Marketing | | bmayer091 -
How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)
Hello Mozers! I have a website with organic visits/goals on www.site.com and a few AdWords Campaign landing pages on lp.site.com whose goals are tracked with both adwords conversion monitoring AND analytics (not imported from analytics into Adword). The landing pages of the campaign have nothing to do with the web site (different cms, they don't link each other, totally isolated) and viceversa. Given that, what would it be the best practice to configure Google Analytics to track the website (www.site.com) AND a PPC campagin (lp.site.com)? I have been told to set up different views of the same property, but do I really need that? Please let me know what are you thinking. Thank you very much. DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
AdWords quality score of landing pages and subdomains popularity
Hello, I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php I've been using this account for ages, it has a good score and history, so I want to keep it. The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)? I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php) 2nd question: the www subdomain has good subdomain metrics (authority /trust and, generally, links) while the "cheese" subdomain has not (no backlinks at all). Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all? Thank you, DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
PPC seems to have had a seriously negative impact on organic rankings?!?
We've been targeting a keyword on behalf of a client for the last few months. The page had good content and had been steadily climbing the rankings. It reached a position of #12 and then suddenly dropped off. Within 2 weeks it was out of the top 50 and is now around the 10th or 11th page (useless). This drop off matched exactly with the cleint switching on a low level PPC campaign, driving traffic from this specific keyword. The stats on this have shown a really high bounce rate (so we'll need to ask some other questions about content) - but could this be the reason that organic stats have taken a hammering? If Google associated people landing n that page from that keyword (even though its paid) as not finding relevant content, I'm assuming this could have a negative impact on the organic rank? Any Thoughts Welcome....!!!
Paid Search Marketing | | Purestone0 -
Anyone Think AdWords Campaigns Hurt Organic CTRs, Decreasing Organic Rankings?
Hi All, It seems like just about everyone agrees that AdWords campaigns and SEO campaigns bring additional value when used in conjunction (increasing Impressions, Clicks, Conversions, etc.), but has anyone considered AdWords performance harming organic rankings by decreasing engagement metrics? I've been searching for studies, blog posts, investigations, etc. this morning and haven't been able to find anyone discussing this specific idea. Personally, I think decreased engagement for organic results would be relatively evenly distributed among those results, making engagement drops relative and thus nullifying their impact on rankings. Any other ideas out there? Thanks!
Paid Search Marketing | | mac22330 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | | melen0 -
Launching a PPC Campaign during the Holidays
Hi Mozzers- I have a client who is interested in running a PPC campaign. We are all setup to go...Here's my dilemma. The client provides moving services - household and commercial. I'm torn whether or not to launch the campaign during the holidays. Pros: We're not paying for impressions so it won't cost us any more $$. Cons: It probably won't show the best outcome over December - clicks/conversion. Thoughts? Pull the trigger and launch or wait until January? Thanks!
Paid Search Marketing | | lhc67
LHC0 -
Adwords Quality Score and On-Page SEO
I'm trying to convince a large, multinational company that is very resistant to change, into making my on-page SEO changes. Compounding this resistance is the fact that the Analytics, SEO, PPC, and web dev departments are all under different people and they don't communicate very well. So, in order to get them to work together, I've decided to appeal to the places where they are sensitive; e.g., the PPC department where they surely have the desire to be more efficient with their budget. To appeal to this sensitivity, and with my goal of getting on-page changes done to help the SEO dept, I'm considering making the argument that my on-page changes will raise their quality score which will in turn lower the amount they are spending on PPC. Basically, is this a fair argument? Do you have an evidence to back this up? Best in the Midwest, Phil p.s. Hi, Joanna 😉
Paid Search Marketing | | PapaRelevance0