PPC landing page cannibalizing the Organic page's juice?
-
I have a PPC campaign pointing to a custom landing page.
I also have a different webpage for the same product that is optimized to rank organically (on the same site).- Should I noindex the PPC landing page so it doesn't steal the thunder from my organic webpage?
- If so, does noindex damage the adwords quality score?
- Should I just give the PPC landing page a different Title tag that doesn't cannibalize my organic page and call it a day?
- Does a PPC landing page need a title tag for a better adwords quality score?
Thanks!
-
yes no-index all ppc landing pages, so they wont impact your seo.
You should keep meta title relevant to the ad group/keywords, as this will slightly impact your quality score. However remember that quality score is primarily based on click thru rate...very little of your quality score comes from text ads or landing page relevancy. My AdWords rep told me that if I have the keyword in the text ad, meta title, and a few times in the page content, you are good. After this, just focus on click thru rate.
-
-
Hey, I will second this opinion here.
Definitely no-index your landing page if it is not for a search engine audience & ensure you keep the content of the page consistent as that will have an impact on page relevance and quality score.
Think consistent messaging from keyword to advert copy to landing page.
Hope that helps
Marcus -
I believe no index is a good option and in my practices I haven’t seen the quality score changes due to no-indexing of the page.
I would highly recommend not changing the title tag to add something irrelevant as title tag have a direct impact on quality score!
This answers all your questions... please let me know if you need more help regarding this!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Adwords Increase Organic Traffic?
Hello, A friend of mine has noticed an increase in organic traffic since they started using AdWords. Has anyone had similar results or could this be coincidence? Thanks in advance!
Paid Search Marketing | | Mike.Bean0 -
Baidu PPC Agency Recommendations
I have a client that is a perfect fit for the Chinese market, but have had issues with reseller agencies that don't really know what they are doing. Does anyone have any agency recommendations? I am only spending a few grand a month.
Paid Search Marketing | | JerrodDavid0 -
How to find a good PPC firm
Hi guys, I'm completely new to PPC. I want to hire a firm to help drive PPC traffic to credit card landing pages. Our starting budget is limited ($2,000/month for everything) but can grow to about $5,000 if we see results. My questions are: Where can I find a list of good PPC firms that fits my vertical (credit cards) and budget? What are the key questions I should ask a PPC firm before I hire them? Is there a "Beginner's Guide to PPC" type of whitepaper, ebook, article, or course I can take to educate myself? Thanks in advance!
Paid Search Marketing | | Brand_Psychic0 -
I want to try some Google PPC ads on other sites but don't know what i'm doing.
We have seen a massive drop in traffic this year and i am contemplation using banner ads to try to increase sales and also to help with marketing. the problem is i know nothing about doing this. I have used it in the past but to limited success and i was just stabbing in the dark. I have a few questions. Am i better to target keywords related to the product or to the people who may buy my products? Is it better for direct sales or brand awareness? What kind of ROI can i expect if i get it working well? Is it better to pay for the big keywords or pic all the low hanging fruit? Does it work? Should i employ an expert, are they worth it? Any insights into the world of PPc would be a massive help.
Paid Search Marketing | | mark_baird1 -
Is ppc becoming more influential than organic search with consumers?
Simply put, are consumers clicking on ppc in lieu of organic search. In the past, people use to say that ppc accounted between 30-40% of traffic with organic accounting for majority of activity. My question is whether those numbers have changed, and if so, where are we now? A friend in Boston in does SEO, remarked that many of her 'sophisticated' friends didn't know the difference between ppc and organic. Seems odd, but with the move to place ppc results from the right hand sidebar to the top left hand column, certainly gives it more presence and makes the separation between ppc vs. organic less distinct. I certainly understand the value of doing both, but depending on the answer, it begs the question... is the expense of moving up a position or two in organic worth the effort and monies, if ppc is becoming the dominant raffic tdriver? Anybody have any recent statistics on ppc vs. organic? Thanks.
Paid Search Marketing | | ahw0 -
Google PPC Quality Score (adventures in)
We have one keyword that brings our site the most visitors. This keyword is the brand name we carry. We have several years of tracking it in Adwords. For some extended time, this keyword [exact match] has averaged 19 cents per click, 2.7 average position, 4.5% click through, and a quality score of 7/10. We wanted more clicks. We could think of what was needed to increase the quality score. Sure, we could change the meta tag title and the adwords title to be the same as the single word keyword, but this would be less informative. We decided to keep these titles as phrases which include the brand name. First change we made: we increased the bid. After all, it was profitable for the two ads above us, right? We increased our bid from .50 to $1.50. Effect? Average position increased to 2.3 from 2.7. Click through increased from 4.5% to 4.9%. Cost per click went from .19 to .51. The incremental cost for each sale was......well really really high.....this didn't work. (oh, we rank #2 organically. Our organic CTR dropped from 3.2% to 2.9% with this change as well) Reversed back to where we were and decided to focus on the quality score. We realized that the keyword was part of an add group with about 20 other keywords. This word was important.....lets put it in it's own ad group. We then made an "exact" copy of the ad and started up a new ad group. Paused the old keyword. We very quickly realized that the quality score on this "same" keyword was now 4/10. That was odd....lets give it a few days......quality score drops to 3/10 and no longer qualifies for first page. What was different we wondered? AH! We capitalized the first letter of the word. Changing this took the quality score up to 6/10 instantly. hmmm, we thought capitalization didn't matter? Seems it did. We now wait to see where the quality score goes. Saga to continue....
Paid Search Marketing | | EugeneF0 -
My client's resort, ME Cancun would like to rank for the keyword “Complete ME” and related modifiers. So any advice or ideas you have to improve our performance on this keyword is appreciated.
ME Cancun went all-inclusive, and their all-inclusive package is called
Paid Search Marketing | | Melia
“Complete ME.” Here is their website: www.me-cancun.com. They are concerned because although we are buying keyword “Complete ME” in
Google, but they are not showing up very high for this keyword in organic
search results. So any advice or ideas you have to improve our performance on this
keyword is much appreciated.0 -
What's a good CTR for text ads in GMail?
I'm running text ads in Google's Display/Content network, and these ads are targeted only to display in GMail. I'm getting a rather low CTR, but this is to be expected? Then again, how low is too low? What's a good CTR for GMail ads?
Paid Search Marketing | | monetize-2660060