Anchor text diversity - post penguin.
-
Hi,
It seems that achor text diversity is hugely important post penguin but what's the best strategy? What kind of anchor text should I be going for? As I understand it more that 60% of links with the keywords in trigger a google flag. For example are the following good examples for the term 'wedding singer'?
local wedding singer, best wedding singer, wedding singer website, hire wedding singer.
Would these cause triggers in google as all contain the keyword 'wedding singer'?
Or should I be going for:
click here, visit us, listen now, view a profile
Obviously these words don't contain the anchor text 'wedding singer' but with a few exact match #wedding singer' anchor texts and good on page SEO will this mix give better results?
-
I think for a start you need to not worry about percentages or nit-picking over calculations. Here are some basic principles
- Firstly make sure your website itself is great and that your content reads well for human beings, then perform your on-site optimisation to make sure the site is primed for your choice of keywords. In my view, if you've selected your keywords, your on-page optimisation has to be the next step - because any visitors you are bringing into your site from search must be engaged and interested. Get some colleagues/friends to read it through.
- Then begin your link-building. Make sure you have a range of type of link - editorial posts, reviews or relevant articles you've written, some directories maybe, get engaged into some relevant communities to what you do - have you exhibited at a wedding fair? Then see if the venue organisers list their exhibiters and get listed.
- You will need to have a good proportion of links with your target anchor text - but they must be in-context, so worry about that aspect on the sites you have the most control over - i.e. doing an article on a wedding blog about selecting the right music for your wedding. If link building is done 'naturally' then the range of anchor texts will come as different sites will link to you in different ways.
- Some may allow keyword-rich anchors
- Some will be business name
- Some will be 'Website'
- Some will be your website URL etc etc
- Google in particular likes brand value - so ensure you are building awareness of your brand through all your marketing activities, through online and offline means.
So build a strategy for your link building but make sure the keyword range is broad and steer clear of 'best wedding singer' unless you've got sufficient awards or something that merits the title.
Oh and one final thing might be to grow your own website with relevant information or helpful articles, or even different styles of singing you do. Some couples may want a romantic wedding singer or a 'fun, jazzy' one. You could easily broaden your keyword appeal by not limiting all your keywords to 'wedding singer'-oriented ones.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it still important anchor text?
Hi folks, my question is related to inbound links how important is anchor text? Can you give me one example? Also what about outbound links. Should I add longer anchor text? Miško Macolić Tomičić
Link Building | | Eurasmus.com0 -
Penguin 2.1 recovery
Our website took a huge hit due to Penguin 2.1 we are looking to keep our domain but create a new site to disavow all our links. Will this work? Any Ideas on this tactic?
Link Building | | Relevant130 -
What is the best backlink? Homepage or specific post?
I am working hard to get backlinks from other blogs by submitting deal tips. I am a deal blog so I am wondering - is it better to get a backlink to a specific post that will expire because it is a time sensitive deal or sale? Or is it better to get a backlink to my homepage? I focus on the best blog with PR of 7 and DA of 72 as well as others that are high up there. In case I am not being clear, which backlink is better? A. www.mysite.com B. www.mysite.com/awesome-sale-of-the-day Sometimes I won't have a choice but just wondering what I should focus on or if it even matters. Thanks!
Link Building | | dealblogger0 -
Can Off-Topic Guest Posts on Quality Sites Hurt You?
Based on recent changes in Google, do you think that an off-topic guest post on a high quality domain will help you or hurt you or have no effect. An example would be if you published a guest article on SEOMoz about SEO but your website sells basketball shoes.
Link Building | | ProjectLabs1 -
How do I get the most links out of one QUALITY article/post??
Basically we are a small business (2 employees) we don't have the time or resources to be writing hundreds of original quality articles each week (nor do we have the time to write endless guest blogs each week) how do we gain links from one article? (not including poor quality article submission sites) And how do SEO's write so many guest blogs? for the returns on time invested!!! Confused Newbie, thanks in advance!!!
Link Building | | Buzzwords0 -
Is it worth it to link to sites that link to you in guest posts?
Suppose you published a guest post on a quality site and you link to a previous guest post you have written for another site (which links to you). In theory you could send link juice to the page that links to you for a second order effect. Has anyone seen results from this tactic?
Link Building | | ProjectLabs0 -
Is there any tool in/or out of SEOMOZ where we can check anchor texts for internal/external links for a website?
I just want to check anchor text of all the links for a specific URL within a website
Link Building | | merkal20050