Question Re Cornerestone Page And Anchor Text For Internal/External Links
-
Suppose I create a cornerstone page with the targeted keyword "Dog Collars". I write a dozen articles on various dog collars and point a link from each article to my cornerstone page. Should the anchor text for the links from each of those articles to the cornerstone page be "Dog Collars" or should they vary, but still be relevant to "Dog Collars" for best SEO? Should half of them be "Dog Collars" and the other half various? Also, if I have 12 articles and all of the anchor text is already "Dog Collars", should I go back and change them so that they all don't say the same thing?
If hope my question makes sense ... thanks in advance. I will give thumbs up for helpful responses and suggestions
-
Such as video (maybe a comparison of the pros and cons/features/styles/uses/quality of a variety of different collars), audio (interviews with retailers/veterinarians about what which ones they recommend/or sell the most) press release (maybe on a recall/particular new style/your investment in technology for 3D printing of dog collars)--that kind of thing.
-
Thanks Drew
-
Thanks Chris! One clarification ... when you say that you would be looking at "more than just written content", what specifically do you mean? What other type of content would you employ?
Thanks
-
Let the page and meta data do the talking for relevance and your off-page references do the talking for authority. If I was spending resources on "dog collars", I'd be looking at more than just written content and I'd be looking at how to get it hosted offsite, at locations where it would be able to generate signals of engagement--ideally from social profiles already that are already involved with anything that's thematically relevant. I'd also be concentrating on authorship and how to strengthen it's application to your brand from off-site.
If you're able to do those things with one or two pieces of content, the impact is going to be as strong or stronger than your 12 anchor text laden links--especially when you consider that Google is moving towards de-weighting the value of anchor text and keywords as a ranking factor.
In direct answer to your question, I think Drew gave a pretty good response but I'd reverse the percentage of "desired keywords" and "keyword alternatives" and I'd up the percentage of brand links a bit, while lowering the generic.
-
I'm new and this is my first response, but I believe your answer is as follows for proper anchor text:
20-30% desired keyword - "dog collars"
10-20% keyword alternatives - "pet collar" and the like
30% brand - "Pets R Us"
30% generic - "click here" "website" etc...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to replace the keywords of our Google Site https://www.opcfitness.com/ 's TITLE
How to replace the keywords of our Google Site https://www.opcfitness.com/ 's TITLE Our new google site https://www.opcfitness.com/ page https://www.opcfitness.com/commercial-fitness title: Gym Equipment for Sale - Buy Commercial Fitness The site name is Gym Equipment for Sale. But we need the title like this Buy Commercial Fitness - Gym Equipment for Sale How to fix it?
On-Page Optimization | | ahislop5740 -
Landing page separate from product page
Hello there, I have a wordpress website with a woocommerce plugin. I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO? my website: https://relationadviser.ir
On-Page Optimization | | Aaron.be1 -
How defined does the anchor text need to be for a domain url?
Ok, I'm looking to clean up my domain with irrelevant Anchor text linking to specific URL's. Whether, it's my root domain or a particular product URL. I'm finding a wide variety of terms (anchor text) pointing to my homepage, category and finally my product pages. Example, the Anchor text "Paragon Print Systems" is pointing to my homepage "barcodefactory.com" does this hurt my homepage enough to either have the link/anchor text removed from linking to my homepage? thanks much!, Warren
On-Page Optimization | | Warren.W0 -
On page links
Hi I am really intrigued by Bloomberg strategy. if you look at their article pages they are full with internal links done with what I assume to be an automated process (too many pages to be done manually). it seems to work for them. I would love to hear your opinions.
On-Page Optimization | | ciznerguy
http://www.bloomberg.com/news/2014-11-26/uber-said-close-to-raising-funding-at-up-to-40b-value.html0 -
Best Practice: Should We Always Make No-Follow for External Links from Blogs?
Hi Mozers, I have few questions: 1. If I am allowing advertising on my blog and people advertising by placing Ads, Contextual links in Posts, Should I make them No-Follow? If Yes, then I might lose a good amount of income coming from Advertising. What is the best practice without loosing Organic rankings. 2. If I make all the External Links No-Follow (simple wordpress plugin can do), then I may not have anyone to advertise on my blog. What is the advantage that I am going to get? 3. Keeping the Do-Follow on all external links, how it will effect my blog? when there is no spam and all quality content on the blog. Thank you
On-Page Optimization | | mutantspy0 -
On page link question, creating an additional 'county' layer between states and zips/cities
Question We have a large site that has a page for all 50 states. Each of these pages has unique content, but following the content has a MASSIVE amount of links for each zip AND city in that state. I am also in the process of creating unique content for each of these cities and zips HOWEVER, I was wondering would it make sense to create an additional 'county' layer between the states and the zips/cities. Would the additional 'depth' of the links bring down the overall rank of the long tail city and zip pages, or would the fact that the counties would knock the on page link count down from a thousand or so, to a management 50-100 substantially improve the overall quality and ranking of the site? To illustrate, currently I have State -> city and zip pages (1200+ links on each state page) what i want to do is do state -> county (5-300 counties on each state page) -> city + zip (maybe 50-100 links on each county page). What do you guys think? Am I incurring some kind of automatic penalty for having 1000+ links on a page?
On-Page Optimization | | ilyaelbert0 -
Too many on page links
I'm having trouble interpreting this data. It says several of my blog pages have too many on page links, some as high as 140 and there is no example of a blog post that they are referring to. What am I missing? I never post more than a handful (5-7) in our 600-1000wd blogs. When I drill down, it doesn't give me very much information except "Found over 41 years ago" off to the right. When I click on the "too many on page links" URL, it provides a long list of website pages that are renamed with the blog name. huh? A lot of this stuff isn't very intuitive, SEOMoz.
On-Page Optimization | | amandahx20 -
Internal linking
Background; selling childrens clothing (for norwegian market). main page is being optimized barneklær (children clothing) which is most used term. We ve been online for around 3 months and have gone from unranked to 25th spot on google for this term. We are selling clothes from 8 different producers which all have their own 'page' - were all their products are listed. e.g http://www.epleskrinet.no/dundelina/M_13 . This page i am optimizing for the producer which is dundelina. For this term i show up in spot 24, 25 and 44. My problem is that its not the producer page that show up but the 3 most popular products. The producer page isnt ranked at all. What ive done so far is to have to producer link to my page from their site and blog (a week ago) - they were linking to my home page earlier. Ive put anchor text dundelina --> takes me to producer page on 4 out of 7 products. This was also done about a week ago. I am planning a blog about dundelina pointing to the right URL. From our blog I am using. Ive posted a couple of pictures on facebook pointing to right URL. Do i just need to be patient for this to be picked up or is there anything else i should do ? Thanks ... Dan Lærum
On-Page Optimization | | danlae0