Why am I trusting in MozRank and the other scores (from a part time SEO perspective)?
-
I'll jump right in. I look at the "Competitive Link Analysis" and I see that it says at the top "See the Top 5 contenders for each SEO ranking factor and compare it against the competition."
I take them at their word that the 5 links they are displaying are what they think the 5 best links are. On my site they do alright, although my top 3 links are from the same domain, and I know that those links aren't really that great. But they are decent and whatever. The next two are good links.
HOWEVER, the links for my competitors are in many cases CRAP. Yet Moz shows them as being the best link my competitor's have. Or at least in this analysis. For example, The number 1 link (supposedly) for a competitor of mine is a link from their own Pinterest page. They have 50 followers. I have personally dug up links they have that are 1000X better than this link. Links so much better that someone just using common sense and no training whatsoever would know that it is a better link.
I do get valuable information from this site, but stuff like this makes me wonder if I'd be just fine without any of their link building tools and just going on my own. I do not trust their accuracy. And yes, I've read all the blogs about how they correlate to rankings...
Am I missing something? I know you can't be perfect, but this stuff seems to be very poor information in some cases. I have been a member for a year roughly.
-
The concern I'm more interested in is whether or not this information is reliable enough for me to base any decisions off of.
I watch the link metrics because I want to see how links I am acquiring are stacking up against my competitors links. These tools don't seem to be very good at letting me compare the quality of my links to my competitors links. When Moz ranks a link from someone's OWN pinterest page, a page with hardly any followers, as a better link than one that the same competitor has from a top design blog surrounded by great content, I start to lose confidence that these tools are worth using.
I'm on board with the whole idea of content being the most important thing. The links I'm getting are just part of my overall strategy that is definitely heavily weighted towards putting out good content. I just want a reliable idea of which links are valuable and I don't think I'm getting that.
Any tools out there beside this that you might think are good measures of the value of links?
-
Rankings that are not in alignment with linkmetrics is one of the most common discussions in Q&A.
If you believe that factors other than links are responsible - at least in part - for rankings then you have to accept the fact that rankings will not always align with linkmetrics.
Also... if you believe that google devalues links then you have another reason to know that rankings and linkmetrics will not always be in alignment.
Now to make people mad... If you are a person who is watching link metrics then your website likely has at least some links that have been devalued because you are spending a lot of time at the link factory instead of at the content factory.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Majestic gives me a 24 situation and 24 trust flow. Seomoz just a total number of 7\. How come the difference? My ranking is still bad, so is Majestic crawling faster then google?
Hi, my total domain value number on SEOmoz is 7. In Majestic it is 24 situation and 24 trust flow. My ranking is still bad (page2) and my competitors have a lower trust/ situation flow in Majestic. But in Seomoz the're better. Is the conclusion that Majestic is more up to date then Google itself and that Seomoz is more inline with the google crawling? Because Majestic doesnt reflect my ranking. (ps I started with the domain for a month, and I only have some history in registration)
Competitive Research | | remkoallertz0 -
Good moz rank and trust, terrible page and domain authority
I have this happening both for page and domain. For domain the rank and trust are 5.2 and 5.51 but domain authority is only 48. My competitors with trust and rank between 5.5 and 6 have their domain authority in the 70-80 range. The same happens for home page metrics and the metrics are about the same. What can cause this authority discrepancy?
Competitive Research | | adrianmn0 -
SEO's done, 301s in place, old site STILL outranks new site. What to do?
Since Sep 2010 I have had a site up with minimal SEO optimization (www.chrisbrushmusic.com). Oct 29, 2012, I launched a new site on a new domain (www.chrisbrushdrums.com) with more content and tons of SEO work behind it. The content of the new site is significantly different from the old site, and I wish to keep the old site around. I have 301's in place for specific URLs on the old site that point to the new site. I have submitted xml sitemaps for the new site. As of now, the old site still outranks the new site (i.e. Google search for "nashville session drummer" and my old site is #9 - my new site is nowhere). What should I do? Thanks.
Competitive Research | | cbrush0 -
How much time takes Google to Index a page in the search?
Hello all, I have created a page and published it 2 days ago and it does not appear in the Google Search.How much time can usually/on average take to index a page by Google in order to appear in the search results of a web search? I have check the Google Webmaster tools and neither no urls have been reported to be blocked nor the content should be blocked. Thank you very much, Best regards, Antonio
Competitive Research | | aalcocer20030 -
I am stumped on this one... SEOs Assemble! *blows seo horn*
Hi guys, I am having a little trouble with one of my sites. I am trying to rank for a particular keyword, which is the same as my domain name. I have the keyword.com and my competitor has the keyword.co.uk Please see the screenshot below to show our back link comparisions. I don't understand how the mozrank and moz trust are calculated as I am getting beat here. They rank first in Google UK and I rank 10th. Both of our sites are well seo'd by professional companies so I am baffled how, with this profile and a diverse set of anchor text links, I am getting beat. I would really appreciate any help and advice on this guys... Thank you backlinkcomparison.jpg
Competitive Research | | MirandaP2 -
Crazy SEO question (maybe I'm missing something?)
OK - so one of our customers just called us and told us an interesting story: A local SEO company called her yesterday to try to sell their services to her. She's in the process of starting SEO services with us, so she told them she wasn't interested. The sales guy told her that they were better (without even asking who she was currently using) and asked her for a term that she'd like to rank higher for. She said she'd like to rank higher for "spray in bedliners northern ky" and he said "Gotcha, call you tomorrow" He called back just now and told her to look at Google. She's now ranking number one for that term. He didn't have access to her site, so he wasn't able to change anything on her site. He won't tell her what he did, and told her it was legitimate - but it seems to me that with only off-site tactics, it'd be nearly impossible to white-hat her site to number one overnight... Any ideas what he's doing? First of all, we want to be able to tell her what he's doing, because she's curious. More importantly, we want to be sure he's not doing anything black-hat that's going to hurt our client's site. Thanks for your help, Mozzers!
Competitive Research | | Greg_Gifford0 -
Use of competitive kw search software for KW discovery for SEO
I use traditional methods for keyword discovery, but occured to me that perhaps competitive keyword software should be applied to competitor's sites for further possibilitites. Any opinions or experience using this strategy? I know it used primarily for PPC, but value for SEO KW discovery? Any personal recommendations on which programs considered most effective? Thanks. Alan
Competitive Research | | ahw0 -
How do you perform competitive research for SEO?
What metrics tell you the most when you're looking at your competitors across the search landscape? PageRank/MozRank Inbound links Keyword rankings Alexa/QuantCast/etc. Pages indexed Something else entirely? What numbers speak volumes to you when you want to get an idea of how you benchmark against your competitors? And how do you communicate these results?
Competitive Research | | jcolman2