Anchor Text Profile Only Branded
-
So, I was looking at my backlink anchor text profile and easily over 90% of my links use some variation of my brand as the anchor text. This includes my full brand name, a shorter more common name and the naked url. My question is, is this bad for my ranking? I know having too many money words as anchors is not good, but what about having too many brand anchors?
-
While on a smaller scale it may not have a direct influence on ranking (because it is a brand name) it can be an issue if it is overdone. I believe for brand names (in most industries) Google does not penalize as heavily when compared to standard anchor text or keywords. However, moving forward I would try to limit over-usage of your brand name and continue to use the other variations as well.
-
Google allows a higher threshold of brand name anchor texts because that's how people would naturally link to you commonly. That being said, it's good to hear that they are variations, I would keep mixing them up as much as possible.
-
I think it depends on the niche that you are in and what your competitors are doing. If your competitors have a very small percentage of branded anchor text, that could make you stand out, hopefully in a good way. High percentage domain/brand match anchor text is generally a very good SEO practice.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is GSC data (branded clicks + impressions) a good indicator for how well your PR activity has performed for the year?
We are reviewing our creative / PR agency and are intending to use our GSC data as a way to assess their performance...
Branding | | Jacksons_Fencing0 -
Optimising for terms which are not in line with brand guidelines
Hi Fellow Mozzers, Happy New Year! - I have a client who run runs a leisure/recreation centre. The centre went through a change of name a couple of years ago. from XXXX recreation centre to xxxx youth and community centre. It is part of a wider organisation and so they have a 'content section dedicated to their centre. On the main landing page we have referred to the centre by both terms - however it seems from GA Search Console stats that the general public still refer to the centre by its old name. The manager would like the old term removed but I wonder whether this would impact on the SEO effectiveness of the page or not? Any Comments would be gratefully received.
Branding | | musthavemarketing0 -
Google+ SERP Visibility For Non Branded Keywords
Hi, I've noticed that a competitors Google+ box is appearing on the right hand side of the Google UK SERPs for a non-branded keyword (open air balustrade). Please see attached image. I've always thought that the Google+ box would only be displayed in the SERPS for branded keywords. How is this Google+ box appearing for non-branded keywords? How can we improve our chances of our Google+ box being shown instead? Many thanks in advance, Lee. vDm914D
Branding | | Webpresence0 -
High Profile Entity (Actress) w/ incorrect Birthdate
I would like to see if you have any recommendations on a unique case that you might be able to advise me on. I have a high profile client who has the knowledge graph appearing for her keyword. This client is from another country originally - Denmark . She now lives here in the USA and is working on her acting career with very well known actors. On her knowledge graph, her birthday is displayed incorrectly. I have proof of identification of client. Based on my research, it looks like Birthday typically is tied to Wikipedia Page. Client does not have a wikipedia page in google.com but previously had one in google.dk. Her page was taken down on google.dk because of users (journalists) adding gossip and false information to her wikipedia page as well as false stories - all in another language. After being attacked online by gossip magazines and journalists, they have posted (jealous women) content making my client seem as if she is much older than she is. At this time, what is displaying on the knowledge graph makes her 20 years older than she is. Any ideas on how we should approach this. She reached out to google and provided documentation but nothing has changed. Based on what I can see this information is directly related to the google.dk information formally posted online. Since wikipedia is now down, her birthday still appears incorrectly. Any recommendations on how to resolve this issue with Date of Birth. Thank you
Branding | | InternetRep0 -
Is it OK to choose a Domain Name with Brand-name followed by keyword?
My client has a website (brandname.co.in) The website is popular in India (we show up 1st in SERP for our brand name as the search query in Google India) but results are different in Google US, Actually we are not even in the top 10 results in the US version of Google SERP. The Domain name (brandname**.com**) is already taken by another person and he isn't using the domain but expects around $100000 for selling the domain. So we are only left with the option of buying another domain name. My client provides business intelligence consulting services/solutions. What I would like to know is can I recommend buying (brandname-bianalytics.com)? Would this be treated as keyword stuffing? Is there a possibility that my website be penalized by EDM algorithm updates for my primary keyword(bi analytics)? Please advise.
Branding | | PaulineRose0 -
Issue with the company's brand name in SERPs
Any suggestions on how to solve this without the need to be ranked for something not related?
Branding | | GardenPet0 -
Branded Domain Names - Keep or Sell?
Hey guys! My company is sitting on a number of branded domains to ensure we have control over the URL in case we ever want to do anything with them and/or to protect brand integrity. However, we are sitting on a total of 24 domains, which seems somewhat excessive. What are you thoughts about .info and .net domains? Or keeping branded domains in general? Is there a good rule of thumb to follow? We have a few up for renewal soon, so it'd be terrific to get your thoughts! Thanks much, Clarissa
Branding | | okatieo0 -
Knowledge Graph for brand term has stopped appearing
Hi everyone Our brand has an active G+ page (updated daily).
Branding | | bfrl
Our G+ is also linked to our site, verified, and we were lucky enough to get a vanity URL of our choice after our Google overlords confirmed it for us. When searching a specific brand term within Google UK, Knowledge Graph appeared with a link to our G+ page, logo and links to our last two G+ posts.
Much like if you search 'seomoz' This has now mysteriously vanished.
It could be a coincidence but it vanished roughly around the same time as we got our vanity G+ URL. I asked about on Google product forums but to no avail. Anyone else experienced this? Or even know how to get Knowledge Graph back to how it was? Thanks!0