Domain authority dropped a lot in last month
-
I thought I'd asked this earlier but it seems to have disappeared. My client's domain authority has hovered at around 42-46 for the past 6 months. But in the past month it has dropped 6 points. Organic search traffic is up, no keyword rankings have fallen, external links are up slightly, but not massively. Competitors remain roughly the same DA although theirs are only around 14/16 anyway. What should I be looking for as to the cause?
-
Hi Maureen relating to what Keri was referring to on DA doing down. I see on my main site that for August in OSE my DA has dropped a couple of points but so have all the competitors I measure against. My KPIs such as lead generation, inbound inquiries etc. have not dipped as a consequence.
Like Thomas comments I tend to see subtle impacts on my site's SERPs when comparing tools such as MOZCAST but that is more a short term issue and generally they resolve upwards over the longer term - which is a better metric.
David
-
Thanks for those urls Thomas, I wasn't aware of the serps.com one, it looks very useful.
-
Thanks for your answer Egol, I was thinking that there must be something I was missing, but your answer tells me our team is doing the right stuff for this website - I guess I need to set a client's expectations better as well so that he doesn't look at this drop and start asking "what's gone wrong?" as the answer is probably "nothing". Bit of an education job to do there I think as clients tend to think that a drop in numbers is a bad thing and they usually only notice when the number falls but never when the number goes up!
-
hi I want to tell you I could not agree more with what EGOL has stated if you are not losing traffic and your conversions more importantly are staying up there regular domain fluctuation is normal and nothing to worry about unless it gets very serious.
You can utilize tools like MozCast as well as SERPS to figure out if it is just Google making minor changes that don't really affect your business or if it is something more serious. If you were to tell me you dropped down to a 25 I would be worried however as EGOL said much better than I can normal fluctuation is nothing to worry about and it is a normal thing.
Here are the links to the tools if you want to utilize them.
&
https://serps.com/tools/volatility
Sincerely,
Thomas
-
Measured response: These metrics have a lot of flux. If you are tracking personal progress I think that they are best viewed as a "long term moving average". If you are using them for competitive metrics they are like hefting a rock in each hand to get a sense of which weighs more.
Personal opinion: It's OK to spend a "moment a month" to look at these numbers but don't worry about month-to-month flux. If you have a problem your traffic. rankings and income are more sensitive and meaningful metrics.
Organic search traffic is up, no keyword rankings have fallen, external links are up slightly, but not massively.
Great work! Do more of what made these happen. These are better metrics of success. Better still would be ad income, sales, leads, etc.
-
Domain Authority is mainly based on what quality links you get for your site from which pages during what time spam.
MOZ WHITEBOARD FIRDAY gives you more information about it.Regarding this question last update we all goes down.
6 points drop.Sit and think of just building some quality backlinks. Link tier and guest blogging with good infographics are good idea in my view.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ignore SEO and traffic/calls dropped
I got caught up in a disaster of a website that consumed 3/4 of a year, all the while our SEO was put on the backburner with only occasional "massaging" to keep it going. Now our traffic has dropped almost 25% along with our incoming calls. Our rankings have remained steadily good- medium but definitely not bad during this period. My question: Who else has had this experience and how long did it take to rebound? TY
On-Page Optimization | | KevnJr
KJr0 -
How to 301 redirect, without access to .htaccess and to a new domain
There are few ways to do this and I would like to ask other Mozzers if they have found the best way. We have a site .co.uk and are moving it back to .com. However we do not have any access to the site folders for .co.uk. (We have to move it anyway as our provider is withdrawing their service). We have built our URL 301 redirect file and it is ready to go, but how to impliment it? We can repoint .co.uk to another site, and then redirect all traffic for each URL but this is quite messy, or just forget trying to 301 each page and just rediect the whole site.
On-Page Optimization | | BruceA
the .com has more authority already, but we ready do not want to frustrate visitors who are using a link to reach a product, only to find they hit our homepage and not the product. Your thoughts would be very welcome or other ideas Bruce0 -
Could you please provide some suggestions about how to improve the domain popularity and link popularity of a website
Could you please provide some suggestions about how to improve the domain popularity and link popularity of our website
On-Page Optimization | | nlogix0 -
How much weight does domain age really carry?
One of my clients competitors launched a new site in January 2014 (totally new site on a domain that had previously never been used). The competitor has very few backlinks (only double digits), most of which are directory links (dofollow and nofollow). Their authority level is good but not as high as others who rank on top pages with them and their on-page optimization is lacking in a few areas. For all intents and purposes, the site should not be ranking where it is from what I can see. However, it is literally skyrocketing up the ranks faster than I would have ever imagined. The only thing I found that this domain has going for it is age (roughly 4 years). Does this carry more weight than I think it does? When compared to my clients site, we have more backlinks (similar mix), higher DA and PA and better on-page optimization for the same keywords. However, our domain age is only a little over 1 year.
On-Page Optimization | | mattylac0 -
Page dropped from 4 to outside top 50, but now present in Places listings.
Whoa! In one week, I had a clients site drop from number 4 to outside of the top 50 in rankings. So confused! Also, the site is now showing up in the local results section (which it wasnt before). Does Google drop your site if your site appears in local results? Did the local result replace the ranking?
On-Page Optimization | | RickyShockley0 -
Hyphenated keyword rich domains - is a hyphenated .co.uk better than a non-hyphenatedlesser TLD such as .org?
Hey there, Would anyone be kind enough to share their experience of using keyword rich hyphenated domains. Are they as effective at tanking as non hyphenated domains? i.e would it be better to get a lesser non-hyphenated TLD such as .org for example rather than a hyphenated co.uk?
On-Page Optimization | | Wallander0 -
Multi-language domain strategy crossroad
I've come to a crossroads with a multilingual domain strategy. Most of you know, Canada has two official languages; English & French. I'm trying to decide on two domain structures to handle languages: 1. Create sub-directory folders for both languages: www.sitename.ca/en/ www.sitename.ca/fr/ Take into account that all page names will be in their respective language. or 2. Create a single sub-directory folder for French only: www.sitename.ca www.sitename.ca/fr/ I'm leaning towards Option #2 because English is our target and want to give those pages more "weight" rather than pushing them down another level (flatter site structure for primary pages). Yes, I could also have all French pages at the root but I think having them a) in one sub-directory is easier to manage and b) SE (specifically Google) likes the division better for languages. I'm just not sure if there's a point to doing it for English too. Note: There'll be several hundred pages for each language. What's best practice (of course) and is there a difference if any....or was this just long winded for nothing? Thanks for any insights.
On-Page Optimization | | Bragg0 -
Subdomains vs. Subfolders Inheriting Authority/Ranking Value
Our website is a continuing education website that is linked to a large university, and our URL is a subdomain of that larger university domain. We offer degrees as well, but because of the modifications we'd like to make to the degree webpages, our content management system won't let them be a part of our website. Now we're trying to figure out if we should create a separate subdomain for all degrees, and put the individual degrees in separate folders (so, all degrees' URLs woudl be degrees.us.university.edu/degree-name/), or if we should give each its own URL, which would be completely separate from ours (degree urls would be degree-name.university.edu). So our question is, how well do subdomains carry the value of the domain? Is it better to have twenty websites that are all separate subdomains of a strong domain, or one subdomain in a subdomain that houses all twenty websites in folders? And, as a side note, will housing the degrees in degrees.us.university.edu pass value to us (us.university.edu)? Thanks!
On-Page Optimization | | UWPCE0