301 redirects - one overall redirect or an individual one for each page url
-
Hi
I am working on a site that is to relaunch later on this year - is best practise for the old urls (of which there are thousands) to write a piece of code that will cover all of the urls and redirect them to the new home page or to individually redirect each url to its new counterpart on the new site. I am naturally concerned about user experience on this plus losing our Google love we currently have but am aware of the time it would take to do this individually. Any advice would be appreciated.
Thanks
-
Search Office Space's answer nailed it.
-
We have just done this. Not for thousands but for about 800 links.
We matched each category to category, each product type to product type. Each homepage to homepage.
For products we just redirected to the brands main page which contains all products for that brand. Once stock is sold its sold so better to redirect to the brand in case rather than to a homepage or nothing at all.
Extra work but worth it in the end I would say.
-
It might be more work, but as you point out your users would be happier to have a result that better matches their query rather than all going to a home page.
However, I do recognise the work involved here so rather than do each page 301'ed to the new equivalent I would often break the site up into categories or sections and sub-sections, so in that way the most important pages (good link profile, higher PR etc.) are linked to their exact new equivalent, while the majority get a script that redirects them to the most relevant section of the site so that the user is getting a relevant page returned for their query.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL 301 Re-direct
Hello, If we publish a blog post with a url which accidentally contains a number at the end (blog.companyname.com/subject-title-0), is it best-practice to update the URL (e.g. to blog.companyname.com/subject-title) and put in a 301 re-direct from the old to the new one or should it simply be left as is? I've read that 301's lose link equity and relevance so is it really worth re-directing for the sake of a cleaner url? Thanks for your input! John
Technical SEO | | SEOCT1 -
To many 301 redirects
Hi, Is there anything wrong with over 100 301 reditects on my wordpress website and how do you go about redirecting a 301 again for example abc.com redirects to bca.com now i want to redirect bca.com to ert.com any problems with this setup? Regards
Technical SEO | | ReSEOlve0 -
301 redirects - an ongoing argument in our agency
ok fellow marketers. we have an on-going argument in our office regarding 301 redirects. for seo best practices, should a 301 be done at the registrar level or in the htaccess file. We have arguments going both ways and I'd love to hear what everyone has to say about it. Thanks, Stephan
Technical SEO | | Stephan_Boehringer0 -
Link juice and 301 redirects
Hi, I have a page with a lot of links going to it. I want to change the name of the page (thereby changing the URL). I can do a 301 redirect, but does a 301 send the "link juice" to the new page? The page in question is www.aerlawgroup.com/dui.html, and I want to change it to www.aerlawgroup.com/dui-lawyer.html. Thank you in advance for your time.
Technical SEO | | mrodriguez14400 -
Should you change Temporary redirects 302's to a 301 even if page is not important/intended for ranking ?
Hi Whilst i appreciate its best practice to 301 redirect permanently moved pages, what if the page is say a login page or other page you not really interested in ranking or transferring juice to ? is it still important/best practice to do so simply because the page has permanently moved hence should still be a 301 even though you don't really want it to rank ? cheers dan
Technical SEO | | Dan-Lawrence1 -
After I 301 redirect duplicate pages to my rel=canonical page, do I need to add any tags or code to the non canonical pages?
I have many duplicate pages. Some pages have 2-3 duplicates. Most of which have Uppercase and Lowercase paths (generated by Microsoft IIS). Does this implementation of 301 and rel=canonical suffice? Or is there more I could do to optimize the passing of duplicate page link juice to the canonical. THANK YOU!
Technical SEO | | PFTools0 -
Do I need to 301 EVERY page?
I have a client who is consolidating multiple EMD domains into a single domain for SEO reasons and for practical reason, like not having to produce content and perform SEO for 20 domains. My question is this: Do I need to 301 every single page from these old EMD domains? I bill this client hourly and while I could take the time to write 301s for literally thousands of pages I feel that this might not be the best use of his money, that I could strategically 301 the landing pages that get traffic and then route everything else to the new root domain...thoughts? I've researched this and have not been able to hear a really strong opinion yet.
Technical SEO | | BrianJGomez0 -
301 duplicate content dynamic url
I have a number of pages that appear as duplicate titles in google webmaster. They all have to do with a brand name query. I want to 301 these pages since I'm going to relaunch my new website on wordpress and don't want to have 404s on these pages. a simple 301 redirect doesn't work since they are dynamic urls. here is an example: /kidsfashionnetherlands/mimpi.html?q=brand%3Amim+pi%3A&page=2&sort=relevance /kidsfashionnetherlands/mimpi.html?q=mim+pi&page=3&sort=relevance /kidsfashionnetherlands/mimpi.html?q=mim+pi&page=5&sort=relevance should all be 301 to the original page that I want to remain indexed: /kidsfashionnetherlands/mimpi.html I have a lot of these but for different queries. Should I do a 301 on each of them to avoid having 404s when I change my site to wordpress? Thanks
Technical SEO | | dashinfashion0