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I actually don't think it is alright to use Authorship or Publisher on every page and this is not what Google intends, check out their blog on this:

http://googlewebmastercentral.blogspot.co.uk/2013/08/relauthor-frequently-asked-advanced.html

Specifically they say "Authorship annotation is useful to searchers because it signals that a page conveys a real person’s perspective or analysis on a topic. Since property listings and product pages are less perspective/analysis oriented, we discourage using authorship in these cases. However, an article about products that provides helpful commentary, such as, “Camera X vs. Camera Y: Faceoff in the Arizona Desert” could have authorship."

So while at this time using Authorship on non-article, product pages is 'unlikely' to get you Google slapped, you are going against their direct advice - which often then gets put into the algorithm when they notice something being abused.

You are right many sites are using this on every page, and it will as of now give you an advantage, even in not in higher rankings then in a more visible results listing which may have a improved CTR. However, as I said once Google see this is being abused they will attempt to stop the practice and make sure it is used for rich content pages only.

Publisher is different in that they want it to be from ideally the homepage to the Business G+ page, they are both different things and Google treats them as separate.

Hope this helps - basically, if what you are doing on your site doesn't benefit your site user, then you are right to question it.

Your question shows the problem SEO has had for a long time, which is trying to optimise a page/site for search engines, specifically, Google.

You should be looking at your pages in terms of your customers - Are your pages easy to read, do they contain unique interesting information relevant to the type of query that might return your page, do you engage with your site visitor, can they find what they want on your site easily and so on.

The same is true of the term 'link building', think in terms of 'link earning', if you produce content that is interesting and worthwhile engaging with then people will want to talk about and share that content.

Don't get me wrong, having clear unique page titles and on-page relevant headlines, and using different routes to getting your content out there is not a bad thing. Press releases and media stories, videos, infographics, interviews, customer reviews etc etc are all good ways to get the word out there but the question to always ask yourself is "Why?" - Why should someone want to read about your site, or do business with you - Why do you have a site - if the only answer is to make money then it's unlikely you'll be a must visit must write about or link to site.

Good luck!

A good directory, especially those that have an actual offline as well as online presence are still a valid marketing route.

So long as your business has a north american trading address you can get a free listing from them here:

http://www.macraesbluebook.com/getlisted/get-listed.cfm

Good luck.

Well when I look at the Dartex coatings site I can see it has no meta description, which means you are forcing Google to create their own description for the page. The page does have an image with USA in the source:

src="/Dartex/media/Dartex-usa/General/dartex-home_1.jpg?width=940&height=300&ext=.jpg" title="New Care Range" />

This has lead Google to the association with the US site:

http://www.dartexusa.com/

I would put in a proper description for the page and see if Google then picks that up.

It might be more work, but as you point out your users would be happier to have a result that better matches their query rather than all going to a home page.

However, I do recognise the work involved here so rather than do each page 301'ed to the new equivalent I would often break the site up into categories or sections and sub-sections, so in that way the most important pages (good link profile, higher PR etc.) are linked to their exact new equivalent, while the majority get a script that redirects them to the most relevant section of the site so that the user is getting a relevant page returned for their query.

To be honest I don't really  understand the new updates and in my poor opinion penguin and panda are only helping giant companies. Doesn't help legit SEM`s at all.

Imsybiatb and ribbo check your private messages...

Hi Martijn, yes I just noticed it, didn't really have time to look at the link at that time :). Thank you very much for your readiness to help. A friend of mine just sent me a copy of it. Once again thank you and have a great day.

Thanks Suren

Thank you very much, really appreciate it!!!

Guys I have asked for the leaked SEO guidlines just to fine tune my SEO campaigns and it seems no one wanted to send it to me. Anyone can do it here, please?

Well when I look at the Dartex coatings site I can see it has no meta description, which means you are forcing Google to create their own description for the page. The page does have an image with USA in the source:

src="/Dartex/media/Dartex-usa/General/dartex-home_1.jpg?width=940&height=300&ext=.jpg" title="New Care Range" />

This has lead Google to the association with the US site:

http://www.dartexusa.com/

I would put in a proper description for the page and see if Google then picks that up.

It might be more work, but as you point out your users would be happier to have a result that better matches their query rather than all going to a home page.

However, I do recognise the work involved here so rather than do each page 301'ed to the new equivalent I would often break the site up into categories or sections and sub-sections, so in that way the most important pages (good link profile, higher PR etc.) are linked to their exact new equivalent, while the majority get a script that redirects them to the most relevant section of the site so that the user is getting a relevant page returned for their query.

Your question shows the problem SEO has had for a long time, which is trying to optimise a page/site for search engines, specifically, Google.

You should be looking at your pages in terms of your customers - Are your pages easy to read, do they contain unique interesting information relevant to the type of query that might return your page, do you engage with your site visitor, can they find what they want on your site easily and so on.

The same is true of the term 'link building', think in terms of 'link earning', if you produce content that is interesting and worthwhile engaging with then people will want to talk about and share that content.

Don't get me wrong, having clear unique page titles and on-page relevant headlines, and using different routes to getting your content out there is not a bad thing. Press releases and media stories, videos, infographics, interviews, customer reviews etc etc are all good ways to get the word out there but the question to always ask yourself is "Why?" - Why should someone want to read about your site, or do business with you - Why do you have a site - if the only answer is to make money then it's unlikely you'll be a must visit must write about or link to site.

Good luck!

A good directory, especially those that have an actual offline as well as online presence are still a valid marketing route.

So long as your business has a north american trading address you can get a free listing from them here:

http://www.macraesbluebook.com/getlisted/get-listed.cfm

Good luck.