Schema.org implementation for physician's office vs physician herself?
-
Hi,
Regarding schema.org microdata, which page(s) should have the microdata?
1) http://schema.org/Physician -- appears to be about the office. Since we have all of the contact/address info in the footer on each page, should we do the same with microdata? I can't seem to find a suggested implementation on schema.org
- Assuming an office has multiple MDs, how should the docs be listed since the physician schema appears to be for the office, not for the individual doctors?
Thanks for any insight!
-
Thanks I really appreciate your reply!
-
Titan552,
The key point is that you should wrap your contact information in schema on every page in which it appears.
Twice on the contact page? It's probably not necessary, but since the search engines look at body copy differently than footer segments, I recommend using it on the body contact content as well.
-
Thank you! But as long as the code is in the footer of each page, why do I need to add it again on the contact page?
Thank you!
-
-
Wrap all instances of your NAP in the footers of your pages with schema.org/Physician. Use this same thing on your contact page, if you have one.
-
Use http://schema.org/Person for your individual MDs. Best practice would be to have a page for each doctor.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Soft 404's on a 301 Redirect...Why?
So we launched a site about a month ago. Our old site had an extensive library of health content that went away with the relaunch. We redirected this entire section of the site to the new education materials, but we've yet to see this reflected in the index or in GWT. In fact, we're getting close to 500 soft 404's in GWT. Our development team confirmed for me that the 301 redirect is configured correctly. Is it just a waiting game at this point or is there something I might be missing? Any help is appreciated. Thanks!
Technical SEO | | MJTrevens0 -
Parked former company's url on top of my existing url and that URL is showing in SERPs for my top keywords
I have the URL from my former company parked on top of my existing URL. My top keywords are showing up with the old URL attached to the metadsecription of my existing URL. It was supposed to be 301 redirected instead of parked but my web developer insists this was the right way to do it and it will work itself out after google indexes the old URL out of existence. Are there any other options?
Technical SEO | | Joelabarre0 -
Would duplicate listings effect a client's ranking if they used same address?
Lots of duplication on directory listings using similar or same address, just different company names... like so-and-so carpet cleaning; and another listing with so-and-so janitorial services. Now my client went from a rank around 3 - 4 to not even in the top 50 within a week. -- -- -- Would duplication cause this sudden drop? Not a lot of competition for a client using keyword (janitorial services nh); -- -- -- would a competitor that recently optimized a site cause this sudden drop? Client does need to optimize for this keyword, and they do need to clean up this duplication. (Unfortunately this drop happened first of March -- I provided the audit, recommendations/implementation and still awaiting the thumbs up to continue with implementation). --- --- --- Did Google make a change and possibly find these discrepancies within listings and suddenly drop this client's ranking? And they there's Google Places:
Technical SEO | | CeCeBar
Client usually ranks #1 for Google Places with up to 12 excellent reviews, so they are still getting a good spot on the first page. The very odd thing though is that Google is still saying that need to re-verify their Google places. I really would like to know for my how this knowledge how a Google Places account could still need verification and yet still rank so well within Google places on page results? because of great reviews? --- Any ideas here, too? _Cindy0 -
Adding 'NoIndex Meta' to Prestashop Module & Search pages.
Hi Looking for a fix for the PrestaShop platform Look for the definitive answer on how to best stop the indexing of PrestaShop modules such as "send to a friend", "Best Sellers" and site search pages. We want to be able to add a meta noindex ()to pages ending in: /search?tag=ball&p=15 or /modules/sendtoafriend/sendtoafriend-form.php We already have in the robot text: Disallow: /search.php
Technical SEO | | reallyitsme
Disallow: /modules/ (Google seems to ignore these) But as a further tool we would like to incude the noindex to all these pages too to stop duplicated pages. I assume this needs to be in either the head.tpl or the .php file of each PrestaShop module.? Or is there a general site wide code fix to put in the metadata to apply' Noindex Meta' to certain files. Current meta code here: Please reply with where to add code and what the code should be. Thanks in advance.0 -
Schema.org for category pages
Hi, A long time ago I've added schema.org product syntax to my product detail pages. until today there is no evidence for any rich snippet on my serps. needless to say that testing tool is working ok with reviews ratings prices etc... Will adding rich snippet syntax to category pages(product lists) be any better? Thanks, Asaf
Technical SEO | | AsafY0 -
Best practice: unique meta descriptions on blog 'tag' pages
Hi everyone, I'm curious, are there best practices for introducing unique meta descriptions on blog tag pages (I'm using wordpress)? For instance, using platinum seo, on an original post, the meta description is either the excerpt or a specified custom sentence. It doesn't appear that platinum seo allows for custom descriptions on tag pages. Love to hear your thoughts. Thanks! Peter
Technical SEO | | peterdbaron1 -
From your perspective, what's wrong with this site such that it has a Panda Penalty?
www.duhaime.org For more background, please see: http://www.seomoz.org/q/advice-regarding-panda http://www.seomoz.org/q/when-panda-s-attack (hoping the third time's the charm here)
Technical SEO | | sprynewmedia0 -
If I redirect my WordPress blog to my main site, will it help my main site's SEO?
I have separate sites for my blog and main website. I'd like to link them in a way that enables the blog to boost my main site's SEO. Is there an easy way to do this? Thanks in advance for any advice...
Technical SEO | | matt-145670