Schema.org implementation for physician's office vs physician herself?
-
Hi,
Regarding schema.org microdata, which page(s) should have the microdata?
1) http://schema.org/Physician -- appears to be about the office. Since we have all of the contact/address info in the footer on each page, should we do the same with microdata? I can't seem to find a suggested implementation on schema.org
- Assuming an office has multiple MDs, how should the docs be listed since the physician schema appears to be for the office, not for the individual doctors?
Thanks for any insight!
-
Thanks I really appreciate your reply!
-
Titan552,
The key point is that you should wrap your contact information in schema on every page in which it appears.
Twice on the contact page? It's probably not necessary, but since the search engines look at body copy differently than footer segments, I recommend using it on the body contact content as well.
-
Thank you! But as long as the code is in the footer of each page, why do I need to add it again on the contact page?
Thank you!
-
-
Wrap all instances of your NAP in the footers of your pages with schema.org/Physician. Use this same thing on your contact page, if you have one.
-
Use http://schema.org/Person for your individual MDs. Best practice would be to have a page for each doctor.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Good alternatives to Xenu's Link Sleuth and AuditMyPc.com Sitemap Generator
I am working on scraping title tags from websites with 1-5 million pages. Xenu's Link Sleuth seems to be the best option for this, at this point. Sitemap Generator from AuditMyPc.com seems to be working too, but it starts handing up, when a sitemap file, the tools is working on,becomes too large. So basically, the second one looks like it wont be good for websites of this size. I know that Scrapebox can scrape title tags from list of url, but this is not needed, since this comes with both of the above mentioned tools. I know about DeepCrawl.com also, but this one is paid, and it would be very expensive with this amount of pages and websites too (5 million ulrs is $1750 per month, I could get a better deal on multiple websites, but this obvioulsy does not make sense to me, it needs to be free, more or less). Seo Spider from Screaming Frog is not good for large websites. So, in general, what is the best way to work on something like this, also time efficient. Are there any other options for this? Thanks.
Technical SEO | | blrs120 -
How to get out of Google's sendbox
Hello, i posted this question before here in forum, that 2 of my pages were sendboxed but never had a clear answer on how to get them back up, i do know that i need to build high quality backlinks pointing to those pages, but where do i start? Thanks
Technical SEO | | tonyklu0 -
Best Practices for adding Dynamic URL's to XML Sitemap
Hi Guys, I'm working on an ecommerce website with all the product pages using dynamic URL's (we also have a few static pages but there is no issue with them). The products are updated on the site every couple of hours (because we sell out or the special offer expires) and as a result I keep seeing heaps of 404 errors in Google Webmaster tools and am trying to avoid this (if possible). I have already created an XML sitemap for the static pages and am now looking at incorporating the dynamic product pages but am not sure what is the best approach. The URL structure for the products are as follows: http://www.xyz.com/products/product1-is-really-cool
Technical SEO | | seekjobs
http://www.xyz.com/products/product2-is-even-cooler
http://www.xyz.com/products/product3-is-the-coolest Here are 2 approaches I was considering: 1. To just include the dynamic product URLS within the same sitemap as the static URLs using just the following http://www.xyz.com/products/ - This is so spiders have access to the folder the products are in and I don't have to create an automated sitemap for all product OR 2. Create a separate automated sitemap that updates when ever a product is updated and include the change frequency to be hourly - This is so spiders always have as close to be up to date sitemap when they crawl the sitemap I look forward to hearing your thoughts, opinions, suggestions and/or previous experiences with this. Thanks heaps, LW0 -
What's the best canonicalization method?
Hi there - is there a canonicalization method that is better than others? Our developers have used the
Technical SEO | | GBC0 -
Client's site dropped completely for all keywords, but not brand name - not manual penalty... help!
We just picked up a new search client a few weeks ago. They've been a customer (we're an automotive dealer website provider) since October of 2011. Their content was very generic (came from the previous provider), so we did a quick once-over as soon as he signed up. Beefed up his page content, made it more unique and relevant... tweaked title tags... wrote meta descriptions (he had none). In just over a week, he went from ranking on page 4 or 5 for his terms to ranking on page 2 or 3. My team was working on getting his social media set up, set up his blog, started competitor research... And then this last weekend, something happened and he dropped completely from the rankings... He still shows up if you do a site: search, or if you search his exact business name, but for everything else, he's nowhere to be found. His URL is www.ohioautowarehouse.com, business name is "Ohio Auto Warehouse" We filed a reconsideration request on Monday, and just got a reply today that there was no manual penalty. They suggested we check our content, but we know we didn't do anything spammy or blackhat. We hadn't even fully optimized his site yet - we were just finishing up his competitor research and were planning on a full site optimization next week... so we're at a complete loss as to what happened. Also, he's not ranking for any of the vehicles in his inventory. Our vehicle pages always rank on page 1 or 2, depending on how big the city is... you can always search "year make model city" and see our customers' sites (whether they're doing SEO or not). This guy's cars aren't showing up... so we know something is going on... Any help would be a lifesaver. We've been doing this for quite some time now, and we've never had a site get penalized. Since the reconsideration request didn't help, we're not sure what to do...
Technical SEO | | Greg_Gifford0 -
Will changing our colocation affect our site's link juice?
If we change our site's server location to a new IP, will this affect anything involving SEO? The site name and links will not be changing.
Technical SEO | | 9Studios0 -
Your opinion on using the markup from schema.org
I am attending SMXEast and one of the speakers is strongly encouraging to use the markup from schema.org. Does anyone have experience with the markup from schema.org and were you able to track any outcome in the search rankings based on adding this markup?
Technical SEO | | irvingw0 -
Duplicate content and URL's
Hi Guys, Hope you are all well. Just a quick question which you will find nice and easy 🙂 I am just about to work through duplicate content pages and URL changes. Firstly, With the duplicate content issue i am finding the seo friendly URL i would normally direct to in some cases has less links, authority and root domain to it than some of the unseo friendly URL's. will this harm me if i still 301 redirect them to the seo friendly URL. Also, With the url changed it is going to be a huge job to change all the url so they are friendly and the CMS system is poor. Is there a better way of doing this? It has been suggested that we create a new webpage with a friendly URL and redirect all the pages to that. Will this lose all the weight as it will be a brand new page? Thank you for your help guys your legends!! Cheers Wayne
Technical SEO | | wazza19850