Which is better? Google Data Highlighter or Schema markup?
-
Thanks in advance!
-
If you use Schema.org, you don't have to use Schema Highlighter... it should doing things twice.
Use that time for something else
-
Thanks Gianluca! Last question, is it ok if I use Google Data Highlighter after implementing schema markups in my website?
Thanks in advance!
-
The Highlighter is good if you don't have direct access to the code or for not to complex things... or if you are a small business and don't have the time and the budget for an a dev implementing Schema.org.
Said that, if it is possible, I prefer to use Schema.org.
-
It is the common standard for all the major search engines;
-
Google, when refers to structured data, always refers to Schema.org. Take as an example the in-depth article. In its post, Google explain how to use the Schema.org article mark up - within other things - for having an opportunity to appear in that blend. At first you could think that "article" is one of the Highlighter option, but it fails and misses some of the Schema.org labels.
-
-
From my understanding you can use both. I would, Google likes it when people use Google's products and idea's. But at the same time Bing does not work with Google data highlighter, so I would try to use both.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whats up with the last google update.
I have numerous clients who were at the top of page in the top 3 spots. They all dropped to page 3 or 4 or 2 and now they are number 1 in maps or in the top 3. Content is great on all these sites. backlinks are high quality and we do not build high quantity, we always focus on quality. the sites have authorship information. trust . we have excellent content written by professionals in the industry for each of the websites. The sites load super fast. they are very mobile friendly. we have CDN installed. content is organized per topic. all of our citations are setup properly and no duplicates, or missing citations. code is good on the websites. we do not have anchor text links pointing to the site from gust posts or whatever. we have plenty of content. our DA/PA is great. Audits of the website are great. I've been doing this a long time and ive never been so dumb founded as to what google has done this time. Or better yet what exactly is wrong with our clients websites today that was working perfectly for the last 5 years. I really am getting frustrated. im comparing my sites to competitors and everything's better. Please someone guide me here and tell me what im missing or tell me what you have done to recover from this nonsense.
Intermediate & Advanced SEO | | waqid0 -
Dates on Google Search Results
Hello, I manage htts://globalrose.com When I search on Google for "Yellow Roses", "Yellow Roses Globalrose", or any search that might bring up one of our pages, sometimes our search results appear with dates right before the description. Does anyone know what this mean? Why they appear on some and not other pages? Here is a search result for example: Example Google Search Can someone please help clarify this for us?
Intermediate & Advanced SEO | | globalrose.com0 -
Should I implement Structure Data Markup before implementing AMP?
I am about to implement AMP and structured data markup on my site which one should be done first?
Intermediate & Advanced SEO | | Leebi0 -
Is the image property really required for Google's breadcrumbs structured data type?
In its structured data (i.e., Schema.org) documentation, Google says that the "image" property is required for the breadcrumbs data type. That seems new to me, and it seems unnecessary for breadcrumbs. Does anyone think this really matters to Google? More info about breadcrumbs data type:
Intermediate & Advanced SEO | | Ryan-Ricketts
https://developers.google.com/search/docs/data-types/breadcrumbs I asked Google directly here:
https://twitter.com/RyanRicketts/status/7554782668788531220 -
Software assisted meta data
I was recently contacted by an SEO firm that did a search on my site and said it had a low index. Out of 5,000+ pages only 800 keywords was ranking. They said there is much improvement for adjusting my meta data for indexing. They said there is a software that does this for you. Does anyone have any experience with this? Does this sound true what they are explaining? What is this software and how much does it cost? Any help would be greatly appreciated.
Intermediate & Advanced SEO | | nchachula0 -
Why is google truncating my title tag?
We are trying to figure out why the search result for the term "au pair" is not matching our designated title tag or anything on our page. If you search "au pair", please see the result for the domain interexchange.org. We do not see this problem with other search terms.
Intermediate & Advanced SEO | | jrjames830 -
Merging your google places page with google plus page.
I have a map listing showing for the keyword junk cars for cash nj. I recently created a new g+ page and requested a merge between the places and the + page. now when you do a search you see the following. Junk Cars For Cash NJ LLC
Intermediate & Advanced SEO | | junkcars
junkcarforcashnj.com/
Google+ page - Google+ page the first hyperlink takes me to the about page of the G+ and the second link takes me to the posts section within g+. Is this normal? should i delete the places account where the listing was originally created? Or do i leave it as is? Thanks0 -
Does Google check Whois
Hello everyone, I own quite a lot of website active in the same niche and sometimes targeting the same keywords, these sites are hosted at different IP's. But they all have the same Whois details, i was wondering if Google checks the Whois-data? And if it affects the serp's? Regards, Yannick
Intermediate & Advanced SEO | | iwebdevnl0