SEO in foreign languages
-
Hi everyone,
I currently run a website called Barquitos www.barquitos.com
The site is an extension of a shop that is based here in Spain. Though because the town is particularly touristy we built the website to offer English and Spanish as language options on the site. English on Barquitos.com and Spanish through a sub domain es.barquitos.com.
In an ideal world I want to rank the English version for English phrases on Google.co.uk, and the Spanish sub domain on es.barquitos.com. However, my Spanish is only at a reasonable standard, probably not good enough to look at writing quality content in Spanish.
Is building up the Page Authority and Domain authority for the English main domain enough to rank the Spanish sub domain or do we need a focussed approach for both languages?
Any tips or advice for helping to rank sub domains in foreign languages would be greatly appreciated.
Thanks everyone
Stu
-
Hi Stu, as the root domain and sub-domain are targeting different geo-locations, moreoever Google treats the sub-domains a little more like a stand alone website, it is highly recommended to earn links for both of them individually, by all possible means from their respective geographies, I mean from the web properties operating or targeting audience in those geo-locations. For example, it would be odd for me to earn links for a Japanese website, targeting Japanese audience from web properties operating or targeting USA audience. Though this is not uncommon, it will not serve the purpose. Over and above this, fetching quality back links from any where is always recommended especially if those links are from authority web properties with high DA, PA and other SEO goodies like good Google PageRank etc..
I would conclude by addressing your question that fetching links to the root domain will not help much to make the sub-domain rank high in search results for many obvious reasons. Just like we do deep link promotions for promoting pages other than the home page so that they can rank high for their respective target terms, we should be promoting the sub-domains also as if they were standalone websites so as to get maximum benefit from an off-page promotional campaign.
Hope it helps my friend.
Best,
Devanur Rafi
-
Thanks Devanur, appreciate the response.
Yeah I have read that before, and took everything into account when setting up the site. My only issue now is really pushing the SEO ongoing. Would you say pushing the link building on the main domain (English site and English SEO) would in turn rank the sub domain as well?
Many thanks
Stu
-
Hi Stu, here is a quick link from Google that can guide you in this regard:
https://support.google.com/webmasters/answer/182192?hl=en
Once you go through it, please feel free to get back with further queries.
Best,
Devanur Rafi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is best way to display user reviews in languages different from the page language? (e.g. English reviews on a page in Spanish)
What is best way to display user reviews in languages different from the page language? (e.g. English reviews on a page in Spanish). For the user it would be useful to see these reviews but I am concerned about negative SEO impact.
International SEO | | lcourse
I would not want to invest into having them all translated by human translator. Any suggestions?0 -
International SEO & Duplicate Content: ccTLD, hreflang, and relcanonical tags
Hi Everyone, I have a client that has two sites (example.com & example.co.uk) each have the same English content, but no hreflang or rel="canonical" tags in place. Would this be interpreted as duplicate content? They haven't changed the copy to speak to specific regions, but have tried targeting the UK with a ccTLD. I've taken a look at some other comparable question on MOZ like this post - > https://mza.seotoolninja.com/community/q/international-hreflang-will-this-handle-duplicate-content where one of the answers says **"If no translation is happening within a geo-targeted site, HREFLANG is not necessary." **If hreflang tags are not necessary, then would I need rel="canonical" to avoid duplicate content? Thanks for taking the time to help a fellow SEO out.
International SEO | | ccox10 -
Shabaka domain - Impact on SEO
Hi All, I heard about shabaka domain names recently and am not sure if getting a shabaka top-level domain with arabic content help from a SEO stand-point? Currently my Arabic website is on this domain: http://www.tcf-me.ae/ Do you think it is a good idea to get a shabaka domain to target the GCC countries on our Arabic website? Or does it not matter? Thoughts? Thanks in advance for your help.
International SEO | | LaythDajani1 -
International SEO Subfolders / user journey etc
Hi According to all the resources i can find on Moz and elsewhere re int seo, say in the context of having duplicate versions of US & UK site, its best to have subfolders i.e. domain.com/en-gb/ & domain.com/en-us/ however when it comes to the user journey and promoting web address seems a bit weird to say visit us at: domain.com/en-us/ !? And what happens if someone just enters in domain.com from the US or UK ? My client wants to use an IP sniffer but i've read thats bad practice and should employ above style country/language code instead, but i'm confused about both the user journey and experience in the case of multiple sub folders. Any advice much appreciated ? Cheers Dan
International SEO | | Dan-Lawrence0 -
Specific page URL in a multi-language environment
I've read a lot of great posts on this forum about how to go about deciding the best URL structure for each language that your site will support, so thank you to everyone that has provided input on that. I now have a question that I haven't really found answers/opinions on. When providing a page translation, should my content URL reflect that of the country I'm targeting or always remain the same across all sites? Below is an example using the "About Us" page. www.example.com/about-us/
International SEO | | Matchbox
www.example.com/es-mx/about-us/ -- OR -- www.example.com/about-us
www.example.com/es-mx/sobre-nosotros Thank you in advance for your help. Cheers!0 -
Can geographic location of web server affect in SEO?
I have server in Singapore. I need to target USA and Europe for my site. Whether I need to change server? Please guide me... Can geographic location of web server affect in SEO? If Yes, how it affect in SEO?
International SEO | | MayurChavda0 -
SEO for different English spiking countries
Hi, I'm trying to target my SEO to several English spiking countries (Canada, UK, Australia, South Africa and so..) and I came across a big dilemma: should I tray to build a local version of my website for each country, or perhaps I should stay with my one .COM website and re-direct all the English-local-countries with 301 (if anyone will tray to go into the local domain)? The thing is that obviously the best practice to get high ranking is to be local, but what should I put in those sites and who can I avoid duplicate content and user confusion? On the other hand, do you think I can really get high ranking with one website for all those countries, and how? Thanks, Itay Drory.
International SEO | | RAN_SEO0 -
The best SEO practice for a .hk domain
We are currently working on a project which involves 3 separate .com domains in relation to a UK company selling/renting residential, commercial and investment properties within the UK. We are now working on producing a .hk site for the overseas customers. Can anyone advise what the best practice is for a .hk domain and where best to start? Should the domain be hosted in that geographical location for example? We are relatively new to this so any advise would be greatly appreciated.
International SEO | | SoundinTheory0