Optimal Link Structure - Internal Reciprocal Links
-
Reading the moz article on internal links, it mentions that the optimal link structure for a website should look like a pyramid.
Are these one-way links or reciprocal links? Does it matter when trying to get keyword optimized pages to rank*? If so, under what conditions should one be used instead of the other.
Related:
Are internal reciprocal links weaker than one way? Whiteboard Friday - Sitewide, Reciprocal, and Directory Links- I am trying to get the right pages to rank for their corresponding keywords, but under the On-Page optimization, the pages are ranking for the wrong keyword.
-
You are looking at site structure. You want it to make sense and you want to link from the broad subject down to the specifics. Example: Shoes > Women's Shoes > High Heels > Brand Name High Heel Shoe
The reciprocal linking in the content of each page can become confusing if your Shoes page is linking anchor text "High Heel shoes" to the High Heels page, while the High Heels page is linking to anchor text "shoes" back to the shoes page. I believe that the best way to establish your pyramid is through breadcrumb links, and URL structure. Folders can be useful for defining hierarchy.
The pages you cross link must make sense to users. Dropping in a "Children's Toy" link on a High Heels page doesn't usually make sense. Whenever you consider doing something for "keyword optimization" or "ranking" you need to consider how does this benefit a user.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Follow Link In Footer Only: How Do I Do it?
In a past Q&A forum about web design companies adding footer links to the websites they make, I really liked Irving Weisses' solution where he stated: "I think the best solution is a dofollow homepage ONLY footer link. This is the highest PR page, usually the most traffic so good visibility for advertising, you're not creating tons of sitewide links with identical anchor texts, and the owner is only leaking some PR on their homepage." I want to implement this but would like to know the best way to do this. I deal Wordpress 95% of the time. Is there a plugin or CSS code that would allow me to put a Do follow link in the footer but make the link disappear on all the other pages? Thanks in advanced everyone 🙂 Wesley Barras, Houston, TX
Web Design | | Wesley-Barras0 -
What structured data would you recommend marking up for a companies 'service'?
Hi, I'm finally starting to use structured data in my clients sites now that Google has embraced it so much. I have a client that is a cosmetic physician and has associated services. I thought it would be beneficial to markup each service according to http://schema.org/Service I'll be doing a similar thing with a new local surveyors website too. I'm just wondering if it is worth doing and what Schema properties would you recommend using. For the cosmetic physician I'm thinking of: description
Web Design | | morktron
name
url
sameAs
provider
serviceArea
serviceType0 -
Domain Consolidation & Proper Linking Strategy?
We have a client that operates 5 gyms in 5 different part of Miami, and each gym has its own website. All sites rank well and have a a good pagerank. For the purpose of their marketing and brand they would like 1 website developed which includes all of their gyms which we are launching later today. Each gym will have it's own landing page within the website Should we redirect the URL's of the different websites to the individual landing pages on the new site or how should that work to minimize any penalties on our SEO. For example (these are fake url's): www.gymA.com, www.gymB.com, www.gymC.com, www.gymD.com The new url: www.gym.com New landing pages:
Web Design | | POPCreative
www.gym.com/gymA, www.gym.com/gymB, www.gym.com/gymC, www.gym.com/gymD Should we do a redirect from: www.gymA.com to www.gym.com/gymA www.gymB.com to www.gym.com/gymB www.gymC.com to www.gym.com/gymC www.gymD.com to www.gym.com/gymD Thank you in advanced. If there is a better way to do this, or anything extra I need to know, that would be great. Thanks!0 -
Link Pages/Directory
Hello, What is best practise for dealing with alot of links. I was thinking of breaking them download to alphabet pages i.e. all A on one page etc... BUT should I then make the links clickable on this list OR that they load to a sub company page which has a clickable link to there website.
Web Design | | JohnW-UK0 -
Are links from main page to inner pages will affect on ranking?
About 3 weeks ago I converted index.html to index.php. Both are 301 redirect to main url. Also I have about 70 links on main page pointing to internal pages. The Website is about 11 years old,and was on active link building . Is this conversion from html to php and also 70 links pointing to inner pages will affect on ranking?Since all links are passing juice to inner pages.
Web Design | | LosAngelesLimo0 -
Site-wide footer links or single "website credits" page?
I see that you have already answered this question before back in 2007 (http://www.seomoz.org/qa/view/2163), but wanted to ask your current opinion on the same question: Should I add a site-wide footer link to my client websites pointing to my website, or should I create a "website credits" page on my clients site, add this to the footer and then link from within this page out to my website?
Web Design | | eseyo0 -
Question about web site structure
Is there an SEO advantage for individual pages to be in sub folders vs not being in a folder? Of course site managemnt is easier with folders if you have 100;s of pages...clearly a shorter URL is easier for humans to naviagte. store.com/gadgets store.com/lasers vs. store.com/gadgets/lasers
Web Design | | johnshearer0