How can we dynamically populate content on our website based on a visitor's web history?
-
Recently, I have tried looking into options that would allow us to dynamically populate content (specifically images to be used at CTAs on our blog in wordpress) to different users based on their web history on our website. We would want to be able to dynamically populate images based on the number of visits in the past 60 days and the inferred industry based on pages hit. Unfortunately, I have been unable to find anything as a standalone tool - I believe HubSpot may have something like this but it is rolled into their blogging platform. Does anyone know of one?
-
This is a neat idea and like Oleg said should be straightforward for you to do if you just cookie all visitors. You could then check what cookie they have, and show the defined images (or pull several images from your DB). I don't know of any "pre-made" tool that will do this for you, dynamic remarketing through Google adwords is somewhat similar but that is showing a set of images to users who are no longer on your site (user goes to x product page, and are shown x product later when they are watching video on youtube ect...)
-
Don't know of any script that would do that but it can be pretty easily done with cookies.
You can create a counter cookie that tracks number of visits based on the timestamps relative to the last visit (where you set a different cookie). Tracking pages would get a bit more complicated but can still be done.
If you are unable to find a pre-existing tool that accomplishes this, look into hiring someone to develop it for you.
Cheers,
Oleg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reusing content on different ccTLDs
We have a client with many international locations, each of which has their own ccTLD domain and website. Eg company-name.com, company-name.com.au, company-name.co.uk, company-name.fr, etc. Each domain/website only targets their own country, and the SEO aim is for each site to only rank well within their own country. We work for an individual country's operations, and the international head office wants to re-use our content on other countries' websites. While there would likely be some optimsation of the content for each region, there may be cases where it is re-used identically. We are concerned that this will cause duplicate content issues. I've read that the separate ccTLDs should indicate to search engines that content is aimed at the different locations - is this sufficient or should we be doing anything extra to avoid duplicate content penalties? Or should we argue that they simply must not do this at all and develop unique content for each? Thanks Julian
Content Development | | Bc.agency0 -
How best to roll out updated website to new responsive layout
We are having an issue about when to upload newly converted pages to website. By going responsive we are basically going with a new layout, different look entirely. I think it's best to wait until every page in the site has been transferred over to the new layout. Partially because some urls are being updated too, and the look is different enough that it may look like half the site got hi-jacked. My partner thinks rolling out/uploading each page as it is complete is the way to go. Need input on pros and cons of either method.
Content Development | | Manifestation0 -
Recommendations Content / Copywriter
We are based in the UK & have used alot of content / copywriters & so far have struggled to find someone we feel meets our needs? Can anyone recommend a content writing company or freelancer? Thanks
Content Development | | webguru20140 -
Free websites that are good for seo
I am looking to create some one phrase specific sites. Are there any free instant sites that are good for seo? I know WP but for speed wanted to go for an instant thing. http://wordpress.com/ ? or something else?
Content Development | | Agentmorris0 -
Same SEO Impact for: ''blog.domaine.com/'' and ''domaine.com/blog/
I would like to add a WordPress blog to my online store. My shopping cart is BigCommerce. My store URL is: http://www.furnacefilterscanada.com I know the ''BEST'' option will be to have a blog like this: http://www.furnacefilterscanada.com/blog/ But I don't thing it is possible on BigCommerce platforme. If I can have a blog with this sub-domaine: http://www.blog.furnacefilterscanada.com will it be a efficient for SEO? Thank you, BigBlaze
Content Development | | BigBlaze2050 -
How to articles for FAQ, but wait it's shoes or clothing
Hello, I was given the great advice of sticking with 5 long, stellar, graphically well developed articles in the article section of an ecommerce site. And to put lots of how-tos articles (links to them) in the FAQ. But what articles do you put in the FAQ if you're selling things like shoes or clothing? Thanks.
Content Development | | BobGW0 -
Help with Duplicate Content Issue for pages...
I have pages with duplicate content, i want to put them on hold while i write unique content as i do not want to get marked down for it. I also want to keep the urls and use them again.
Content Development | | pauledwards
There are about 300 pages affected by duplicate content currently. Am i best doing 302 redirects as it is temporary? to the origional source of the content, or canonical tags no index? The pages are currently indexed and cahced by google, i want to use the url in the future for unique content to get it valued by Google. Any advice much appreciated. Kind Regards,0 -
Our blog is indexed by "google web" but does not show up in "google blogs". Why not and how can I fix this?
We have a pretty simple blog http://www.aviawest.com/blog I've noticed our articles arn't showing up in Google blogs on "web", we've submitted to http://blogsearch.google.com/ping a month ago. Anyone have some insight here?
Content Development | | Aviawest0