How can we dynamically populate content on our website based on a visitor's web history?
-
Recently, I have tried looking into options that would allow us to dynamically populate content (specifically images to be used at CTAs on our blog in wordpress) to different users based on their web history on our website. We would want to be able to dynamically populate images based on the number of visits in the past 60 days and the inferred industry based on pages hit. Unfortunately, I have been unable to find anything as a standalone tool - I believe HubSpot may have something like this but it is rolled into their blogging platform. Does anyone know of one?
-
This is a neat idea and like Oleg said should be straightforward for you to do if you just cookie all visitors. You could then check what cookie they have, and show the defined images (or pull several images from your DB). I don't know of any "pre-made" tool that will do this for you, dynamic remarketing through Google adwords is somewhat similar but that is showing a set of images to users who are no longer on your site (user goes to x product page, and are shown x product later when they are watching video on youtube ect...)
-
Don't know of any script that would do that but it can be pretty easily done with cookies.
You can create a counter cookie that tracks number of visits based on the timestamps relative to the last visit (where you set a different cookie). Tracking pages would get a bit more complicated but can still be done.
If you are unable to find a pre-existing tool that accomplishes this, look into hiring someone to develop it for you.
Cheers,
Oleg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal blog with history and some SEO value versus new external blogs with specialized content?
We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.
Content Development | | CondoRich0 -
How to promote your blog content
Hi there, we've been blogging for a while now. Some of our content ranks quit well, other posts don't seem to be ranking at all. The weird thing (I think it's weird...) is that we recently published a post and focussed on a phrase that competes with over 400 million indexed pages, and after 3 weeks we're on page 3, and for other posts with only 2.5 million indexed pages we rank past page 5 (ok, this post is already 1,5 year old, does this matter?). To give you some background info, we moved our blog in January in a new subdomain, and redirected the old url's, but didn't actively promote the old posts. Would promoting the old articles through social media help us boost the rankings for these articles (the articles are "best practices", "how-to's", ...). Where / how do you promote your content after you published it on your blog? I find it hard posting in LinkedIn groups related to finance while I have the "online marketing manager" title on my profile. Why would a finance professional read an article shared by a marketing dude? As LinkedIn's API doensn't allow to post into groups anymore, do you actually go through all your relevant groups every time you publish a new blog to share the article?
Content Development | | jorisbrabants1 -
Duplicate content between my web and Youtube
I have a web with 90 vídeos hosted in my Youtube channel and each video have an description in single url, but Youtube videos have no description. If I copy description from my web and paste to Youtube description, this is duplicate content for Google ?
Content Development | | VisualService1 -
Can a rel author tag point to a Google+ business page
I’m trying to get my blog posts to show with rich snippets but they are a collaborative effort from our staff and as such are posted under our business name. We do have some guest bloggers who write under their own name and we use the author tags to show this. Is there a similar way to do this with a business?
Content Development | | mark_baird0 -
Ecommerce site content upgrade timescale.
I have been upgrading my sites content and structure and I have been wondering how long I should wait for a traffic increase before I should think it has been a failure and try a new plan of attack?
Content Development | | mark_baird0 -
Google plus Rich snippets for guest posting on large websites
I work for a content marketing company and the majority of our clients are large banks looking to get their message out there. We're thinking of favouring writers with Google plus profiles and adding the rel=author tag so all the articles incorporate rich snippets and a profile image. So this is more of a discussion into whether you think this would be beneficial to a large corporation. I know it aids in search and authority but it would mean a company would have many faces and they usually have one.
Content Development | | acs111
Think of when a company makes a speech on TV its always 1 person designated as the company spokesperson. Another way would be to write on behalf of somebody in the company and have there profile image but I can imaging this is frowned upon by Google. What are your thoughts0 -
How can I use my unique content to my advantage?
Hi, I run http://ablemagazine.co.uk - we also put out a print magazine every 2 months (the biggest disability magazine in Britain) This means we have loads of unique content (around 30 feature stories and 30 news stories every 2 months) Just wondering how I can use this to my advantage? I've been social bookmarking the feature stories (reddit, etc) and a link to all my unique stuff on facebook/twitter. Just wondering if there's anything else I should be doing? Thanks
Content Development | | craven220 -
Is this Duplicate Content?
I searched a snippet of one of our Articles (in quotes) and got two results back in Google, one for the article on our site and one for our development/staging site. Does that mean that our development site is getting indexed by Google, even thought we "Disallow:/" in the robots.txt file? Is this a big duplicate content issue? Thanks
Content Development | | poolguy0