What's the difference between assets and infographics?

[JonathanLeplang]

Hi Mozers,

This question looks a little bit silly but english is my third langage (with french and dutch) and I've some troubles to see the difference between assets and infographics.

Could you easily explain me with some examples please?

Thank you very much for your help.

Jonathan

[EGOL]

lol...  if you really want a grin, I should forward some of the crap people send to me.   I have decided that most people who send me infographics are doing that because they can't write articles.... and they can't create infographics either.   So I have blocked their entire domains from my inbox.  PTL that gmail allows an unlimited number of filters.

[KeriMorgret]

Thank you for my morning grin!

[KeriMorgret]

Also check out Rand's Whiteboard Friday (with transcript, to help with translation) at http://moz.com/blog/why-visual-assets-are-better-than-infographics-whiteboard-friday

He discusses why visual assets are better than infographics.

[EGOL]

There is an opposite of "asset" and that is "liability".

Some infographics are assets because they are artistically well done, informative, and about topics that people want to know about.  However, infographics that are poorly done artistically, contain factual errors or have other problems can be liabilities because they stink up your brand.

Most of the infographics that people send to me and ask me to post on my website are weak assets because they are poorly done or of zero value to me because they are irrelevant to my website.  So, something that is an asset to you might have no value to me.

[BenjaminMorel]

While Chris's answer is correct, it may be useful to tie things down to websites a bit more. In this case, an asset is any kind of media that goes on the site. In the same way that assets like chairs, computers, and desks are the things that make up a company's assets, all of the things like videos, images, downloadable PDFs, and infographics are the assets that make up a website's assets. So an infographic is just one type of asset.

As Chris says, an asset is something that has a value. So a chair is an asset because you can sell it on eBay for an amount of money, and you can estimate its value by looking at other chairs on eBay. The value of an infographic could be measured in a range of different ways, from the number of new social media followers it brings you to the lifetime predicted revenue of those social media followers depending on your goals and reporting.

[JonathanLeplang]

Thank you Chris for your helpful definition.

[Chris.Menke]

Jonathan,

An asset is an unspecified or undefined something of value.  Stock may be an asset, a house may bean asset, real estate may be an asset, good looks may be an asset.  On the other hand, an infographic is something that is well-defined.  You know that they are something that is graphical in nature, is used on a webpage, may have SEO value, delivers a message or information, is of value (if it is helping to bring in more traffic or is spreading a brand message).

So, a (good) infographic may be an asset but an asset may be any of a wide number of things someone considers valuable.