BBB links - worth it?
-
This is a "paid link" so I'm naturally skeptical. But I'm wondering if the SEO value plus the usability of a potential client clicking the BBB link to our site would be worth it.
-
Yeah I noticed the same even for paid customers. At first I thought it was for unpaid customers, as there is a way to setup your profile via someone requesting to set it up, but not get a followed link. However checking paid aka Verified accounts it does not have a follow link, really interesting..
-
I've changed my mind on the answer that I gave above.....
BBB called me yesterday and I decided to give them a chance to convince me of their value rather than hand up on them.
When I asked them what value they will they produce for my business the number one answer was the "SEO benefit" of getting a link from their website. This was over half of the guy's answer and he yapped and yapped about it. So, it seems that the BBB is in the business of selling links, but when I went to BBB website for my region, all of the links to businesses were "nofollow".
-
We have a ton of clients who ask about the BBB. I initially thought it as just for the older clientele but I found myself looking at the BBB for a business I wasn't sure about. It's a last case resort type of scenario and if you are interested in making a purchase and the search engines are to no avail, it provides some alright insight. The problem with the BBB is that the people who frequent it are the customers that are upset. At least you get to see what they are upset about and make a judgement for yourself.
-
Did not know that about Mike. Hmm, ...learn new things every day!
-
So glad this was what you needed, Mike!
-
Thanks, Miriam. This is exactly what I was looking for. Btw our BBB page has PA1 so I'm not sure we're going to get much link juice from that link anyway, unless we build to it like Cyrus suggests.
-
Hi Mike,
Opinions vary on this. Local Search godfather, Mike Blumenthal, refuses to pay the BBB. See:
http://blumenthals.com/blog/2010/10/07/google-better-business-bureau-ratings/
Others point out the authority of the BBB in the world of SMBs:
http://moz.com/ugc/the-best-link-your-clients-may-be-missing-12889
My feeling on this is that, if a client has money to throw around, having the BBB link won't hurt, but I'm not convinced that it really helps a ton, either. Provided your core business NAP (name, address, phone) is correct on the listing, then that is, in my opinion, the main thing.
-
Just a clarification. We have already purchased the BBB Accreditation. We found it was very important to have that logo on our site and the link to BBB so people can view our report. What I was asking about, is should we pursue the link from BBB. They actually charge extra for this link.
-
I agree. I think that the BBB is not a paid link. You are not paying them for a link. You are paying them for a rating and paying to give your customers a recourse to complain about you. Your rating can drop to a D if your customers complain or stay at an A if you treat them well.
-
I believe the link from BBB is worth it if you are a business offering any particular services or products to clients. Other than the value of link, this is a trust signal for customers who are landing or your website and planning to buy.
The BBB logo can help them accelerate their decision making process and most of the time the decision will be in your favor.
The tip here is to think beyond search engine and get the links that have a positive impact on people!
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam Links
Hi everyone, I've just joined the Moz community and after completing our first site crawl I've discovered that we have approximately 200 links with a spam score of over 50%. Should I just disavow all these links or is their a formula to deciding which links to disavow? Thanks in Advance Steve
Link Building | | StevenWalley0 -
Mentions without links
Just curious, is there any SEO value if another site/blog mentions my site but doesn't create a hyperlink. My site happens to have a lot of amateur bloggers who write "we used TVFoodMaps for our trip" but don't actually link to my site. I'm wondering if that does anything for my SEO value and should I contact them and ask for the reference to be turned into a link? Thoughts?
Link Building | | tvfoodmaps0 -
Neighborhood links
Hi, If my company offers carpet cleaning services, what neighborhood links partner I need to find. Can anybody list down the neighborhood. Thanks.
Link Building | | younus0 -
Link building
i want to ask a question. i am sure this is kind black hat seo. look at this web site http://www.199999dollars.com/ if we also create website like this and put a banner as domain for sale and in the footer put back links to our domain ? thanks
Link Building | | idreams0 -
How long does it take for crawlers to update links? As in number of back links
How long does it take for crawlers to update links? As in number of back links
Link Building | | tom14cat140 -
How to improve (ASAP) the linking root domain, the followed linking root domains and the linking C-Blocks? Linkbuilding (or whatever) techniques.
I have a small site (.com) like any website in my sector. 30-90 pages. I have no crawls errors. Everythings is fine, just I need to improve my linking root domain, the followed linking root domain and the linking C-Blocks. Example: my competitors have 300 (one of them have 1300) of total links. I have 30. Anyone know some good strategies? techniques? tips? I just dont want to be in a farm directory, I want free links. I'm already running two strategies but it works so slowly. I want something faster at this moment. Also, any recommendation will be thankful.
Link Building | | NicoDavila0 -
Link building
I have two separate websites on different servers and was wondering that since reciprocal links effectively eliminate each other, I'm curious if this link strategy will keep the links counting. Here's the strategy: I will have someone link to my site A and if i link to their site from my site B in a three way link strategy, will the links count even though both my site A and B have me listed as the Whois so Google knows that both sites are owned by me? Or will the links be discounted as reciprocal? Thanks in advance for your feedback! Take care, Ron
Link Building | | Ron100 -
The Value Of A Link
Hi There, Let's say I am able to get a link from a very well trust worthy blog that writes abot things related to my business. Now my question is how much value does another link with the same anchor text, from the same blog has compared to the first link, or compared to a new link from a slightly less powerfull blog? Or in another words, if I got 1 link from this great website should I invest my time to find another website where I can get a link from or should I invest it in getting another link from the website I already got a link from ( which might be easier)?
Link Building | | liors0