BBB links - worth it?
-
This is a "paid link" so I'm naturally skeptical. But I'm wondering if the SEO value plus the usability of a potential client clicking the BBB link to our site would be worth it.
-
Yeah I noticed the same even for paid customers. At first I thought it was for unpaid customers, as there is a way to setup your profile via someone requesting to set it up, but not get a followed link. However checking paid aka Verified accounts it does not have a follow link, really interesting..
-
I've changed my mind on the answer that I gave above.....
BBB called me yesterday and I decided to give them a chance to convince me of their value rather than hand up on them.
When I asked them what value they will they produce for my business the number one answer was the "SEO benefit" of getting a link from their website. This was over half of the guy's answer and he yapped and yapped about it. So, it seems that the BBB is in the business of selling links, but when I went to BBB website for my region, all of the links to businesses were "nofollow".
-
We have a ton of clients who ask about the BBB. I initially thought it as just for the older clientele but I found myself looking at the BBB for a business I wasn't sure about. It's a last case resort type of scenario and if you are interested in making a purchase and the search engines are to no avail, it provides some alright insight. The problem with the BBB is that the people who frequent it are the customers that are upset. At least you get to see what they are upset about and make a judgement for yourself.
-
Did not know that about Mike. Hmm, ...learn new things every day!
-
So glad this was what you needed, Mike!
-
Thanks, Miriam. This is exactly what I was looking for. Btw our BBB page has PA1 so I'm not sure we're going to get much link juice from that link anyway, unless we build to it like Cyrus suggests.
-
Hi Mike,
Opinions vary on this. Local Search godfather, Mike Blumenthal, refuses to pay the BBB. See:
http://blumenthals.com/blog/2010/10/07/google-better-business-bureau-ratings/
Others point out the authority of the BBB in the world of SMBs:
http://moz.com/ugc/the-best-link-your-clients-may-be-missing-12889
My feeling on this is that, if a client has money to throw around, having the BBB link won't hurt, but I'm not convinced that it really helps a ton, either. Provided your core business NAP (name, address, phone) is correct on the listing, then that is, in my opinion, the main thing.
-
Just a clarification. We have already purchased the BBB Accreditation. We found it was very important to have that logo on our site and the link to BBB so people can view our report. What I was asking about, is should we pursue the link from BBB. They actually charge extra for this link.
-
I agree. I think that the BBB is not a paid link. You are not paying them for a link. You are paying them for a rating and paying to give your customers a recourse to complain about you. Your rating can drop to a D if your customers complain or stay at an A if you treat them well.
-
I believe the link from BBB is worth it if you are a business offering any particular services or products to clients. Other than the value of link, this is a trust signal for customers who are landing or your website and planning to buy.
The BBB logo can help them accelerate their decision making process and most of the time the decision will be in your favor.
The tip here is to think beyond search engine and get the links that have a positive impact on people!
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
links
Hi, in our Google Search Console account, all of our links, built up over a long time have disappeared. they just vanished. it was for a Cardiff demolition company, we work for. any idea why links would just vanish?
Link Building | | sarahwalsh0 -
Link Building where link building is dead. Latest tactics in a land of content.
Hello, What is your latest link building techniques considering manual link building is basically dead, and you should really build good content to drive results. Link building has really become less important. It seems to be much more 10X content now. What would you recommend for basic link building considering this besides the 50 first Links video by Rand, which is excellent. Thanks, Bob
Link Building | | BobGW0 -
Are these links helping
Hi, We have had a few new links for a client and we are hoping that we can get some feedback on whether these have any link juice. We dont want to waste our time with links that dont benefit the website. Thanks http://thebestmealplancateringbiz.strikingly.com/blog/diet-meal-plan-delivery-services http://mealplanguide.home.blog/2018/11/02/importance-of-diet-meal-plans/ https://besthealthymeals.tumblr.com/post/179669447854/benefits-of-diet-meal-planning https://lauraberbenaj2.wixsite.com/mysite/blog/healthy-diet-meals-delivery
Link Building | | Caffeine_Marketing0 -
Track the links of your competitors?
What are the best tools to find the links gained on (monthly basis) by your competitors?
Link Building | | wellnesswooz0 -
Are links with space considered to be the same as links with %20?
I wonder if Google would consider those three links to be the same? http://www.example.com/test page.html http://www.example.com/test page.html http://www.example.com/test+page.html
Link Building | | lucek0 -
Worth It to Post on Blog ? Need Guidelines and Tips for Newbie in Search of Links
I'm searching relevant Blog for pages where I can post content about furnace filters. I want to build link to my online store http://www.furnacefilterscanada.com In a SEO point of view, is it worth it to post content and leave my URL? Here are some example of blog I leave content today using my name, jean nichols: http://smartcanucks.ca/3m-canada-save-5-on-the-purchase-of-select-filtrete-furnace-filters-printable-coupon/ some need ''admin'' approval: http://greenfurnaces.org/heil-furnace-filters.html http://www.sigmams.com/change-your-furnace-filter/#comment-640 Thank you, BIgBlaze
Link Building | | BigBlaze2051 -
Deleting links
I've got 280 links on my wordpress blog site, apparently it's recommended to keep under 100 links. How would I know which links to get rid of and which links to keep?
Link Building | | gimes0 -
Making deep links to your page on BBB or DMOZ - Effective or waste of time?
Hi, Has anyone tried making links to a deep links to a page on an external site (like dmoz or the bbb) which has a link to your website? Of course, you might wonder "it depends on the type of link" you make to this larger site. Let's say it's a link (without no-follow) on a forum or blog comment - low-quality but on a decent site. Anyone think this may have some benefit to increase the chance / rate that your own link from another site will be indexed more and provide more benefit? A dmoz link is great, but it's on the backpages because it's a huge site, opensiteexplorer hardly indexes dmoz links. Regards,
Link Building | | qlkasdjfw
Valters0