Irrelevant page with high bounce rate
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I have a page on my site, www.waikoloavacationrentals.com/kolea-rentals/floor-plans, that gets me roughly 17% of my traffic. That being said it is not really relevant traffic because it comes from the search term "floor plans", which really has nothing to do with Hawaii vacation rentals, which is what I do.
My question is does Google know how to figure that out when they are looking at my stats or is there a way to let google know that that page probably should not show up for that search phrase?
On the positive, they are nice floor plans and if someone is searching for ideas for floor plans and see one of them in google images then it probably could help them, but it really is not relevant to my business. It has a 80% bounce rate, but does have an average time on page of 1.5 minutes, which is a fair amount for what is there.
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Dustin,
Thanks for the feedback. From looking at analytics and doing searches myself, it appears that a lot of the floor plans are showing up in google images under the search phrase "floor pans". I would be that the floor plans are useful for someone that is looking to sketch floor plans, etc, but that is just not relevant to my site.
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I would do some keyword research and find out exactly what keywords you need to be targeting. That page has a lot of information about floor plans. If you're not looking to be ranked for floor plans, consider changing your keywords.
First, think about the person who is looking for that page. What would they be searching for? Maybe "Hawaii Vacation Rental Floor Plan"? "Vacation Rental Floor Plan"? "Floor Plans for Waikoloa Vacation Rentals"? My gut says you won't rank for Vacation Rental Floor Plan. It's probably too competitive. Really target that page around some new keywords and write some solid content for the top or bottom of the page (maybe a couple of paragraphs above the plans and a couple below. Create some keyword rich content and you might start seeing a difference in your bounce rate. Hope this helps.
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