Irrelevant page with high bounce rate
-
I have a page on my site, www.waikoloavacationrentals.com/kolea-rentals/floor-plans, that gets me roughly 17% of my traffic. That being said it is not really relevant traffic because it comes from the search term "floor plans", which really has nothing to do with Hawaii vacation rentals, which is what I do.
My question is does Google know how to figure that out when they are looking at my stats or is there a way to let google know that that page probably should not show up for that search phrase?
On the positive, they are nice floor plans and if someone is searching for ideas for floor plans and see one of them in google images then it probably could help them, but it really is not relevant to my business. It has a 80% bounce rate, but does have an average time on page of 1.5 minutes, which is a fair amount for what is there.
-
Dustin,
Thanks for the feedback. From looking at analytics and doing searches myself, it appears that a lot of the floor plans are showing up in google images under the search phrase "floor pans". I would be that the floor plans are useful for someone that is looking to sketch floor plans, etc, but that is just not relevant to my site.
-
I would do some keyword research and find out exactly what keywords you need to be targeting. That page has a lot of information about floor plans. If you're not looking to be ranked for floor plans, consider changing your keywords.
First, think about the person who is looking for that page. What would they be searching for? Maybe "Hawaii Vacation Rental Floor Plan"? "Vacation Rental Floor Plan"? "Floor Plans for Waikoloa Vacation Rentals"? My gut says you won't rank for Vacation Rental Floor Plan. It's probably too competitive. Really target that page around some new keywords and write some solid content for the top or bottom of the page (maybe a couple of paragraphs above the plans and a couple below. Create some keyword rich content and you might start seeing a difference in your bounce rate. Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When Deployment done for my site in google analytic page views little bit affected
Hello Expert, For my ecommerce site every minute I have 500 visitors now when my development team do deployment like minor JS update where site restart not require then what I found is on website (front end) not able to find anything happen that means visitor not event realize page even refresh but in analytic real time it shows minor pageviews down. So can anyone guess here what happen actually in this case as per google? Thanks!
Reporting & Analytics | | micey1230 -
Page Tracking using Custom URLs - is this viable?
Hi Moz community! I’ll try to make this question as easy to understand as possible, but please excuse me if it isn’t clear. Just joined a new team a few months ago and found out that on some of our most popular pages we use “custom URLs” to track page metrics within Google Analytics. NOTE: I say “custom URLs” because that is the best way for me to describe them. As an example: This page exists to our users: http://usnews.rankingsandreviews.com/cars-trucks/Ram_HD/2012/photos-interior/ But this is the URL we have coded on the page: cars-trucks/used-cars/reviews/2012-Ram-HD/photos-interior/ (within the custom variance script labeled as “var l_tracker=” ) It is this custom URL that we use within GA to look up metrics about this page. This is just one example of many across our site setup to do the same thing Here is a second example: Available page to user: http://usnews.rankingsandreviews.com/cars-trucks/Cadillac_ATS/2015/ Custom “var l_tracker=” /cars-trucks/2015-Cadillac-ATS/overview/ NOTE: There is a small amount of fear that the above method was implemented years ago as a work-around to a poorly structured URL architecture. Not validated, but that is a question that arose. Main Questions: Is the above implementation a normal and often used method to track pages in GA? (coming from an Omniture company before – this would not be how we handled page level tracking) Team members at my current company are divided on this method. Some believe this is not a proper implementation and are concerned that trying to hide these from Google will raise red flags (i.e. fake URLs in general = bad) I cannot find any reference to this method anywhere on the InterWebs - If method is not normal: Any recommendations on a solution to address this? Potential Problems? GA is currently cataloguing these tracking URLs in the Crawl Error report. Any concerns about this? The team wants to hide the URLs in the Robots.txt file, but some team members are concerned this may raise a red flag with Google and hurt us more than help us. Thank you in advance for any insight and/or advice. Chris
Reporting & Analytics | | usnseomoz0 -
Bounce Rate % reduce after implementing enhance ecommerce
Hi Guys, My bounce rate is normal 47% to 50% but after implementing enhance ecommerce it is showing 28% dont know what is the reason?
Reporting & Analytics | | varo0 -
It appears there's a problem with our connection to your Google Analytics account. Please go to your Settings page to update your connection.
I keep getting this error though I have confirmed I have the correct information. Any recommendations?
Reporting & Analytics | | x3oadmin0 -
Major practices which helps to index pages by google.
Actually, We have submitted more than 100 pages in to google through xml sitemap. But, we see in that 75% of the pages where indexed by google. Note : Excluding the duplicate pages
Reporting & Analytics | | Webworld_Norway0 -
What does "on first page" mean in seomoz ranking reports?
Hi - When reports here show numbers of keywords appearing "on first page", there must be some implicit assumption made about the number of results listed per page. 1. Can anyone tell me what that assumption is? Is it 10? 20? 2. What about universal results Local links? If the answer to number one is, for instance, 20 results per page, then are there any assumptions made about the number of universal results Local links included? I'm just trying to understand what the reports mean. Thanks, Tim
Reporting & Analytics | | tcolling0 -
Duplicate Page Title
I'm new to SEO and have just signed up to SEOMOZ to see what I can learn. I got the report back on my site and it indicates various errors, one of them being Duplicate Page Title - I have a blog on my site and a lot of pages identified as with duplicates are like this: http://www.martinspencephotography.co.uk/blog?page=2 Is it important I rectify this? Do I need to rectify it?
Reporting & Analytics | | MartinSpence460 -
How serious are the Duplicate page content and Tags error?
I have a travel booking website which reserves flights, cars, hotels, vacation packages and Cruises. I encounter a huge number of Duplicate Page Title and Content error. This is expected because of the nature of my website. Say if you look for flights between Washington DC and London Heathrow you will at least get 60 different options with same content and title tags. How can I go about reducing the harm if any of duplicate content and meta tags on my website? Knowing that invariably I will have multiple pages with same content and tags? Would appreciate your advice? S.H
Reporting & Analytics | | sherohass0