Changing Social Media Profiles Name
-
Hi Mozzers,
A client is thinking about changing their social media handles to shorten them to just their brand name as opposed to brand name plus the word 'apparel'.
What is the implications of doing this and does the link change from facebook/brand-apparel or does the URL stay the same?
Thanks
Gareth
-
Hi Gareth,
Glad it's helpful!
For your Company Page, I have some bad news: there is no way to change your company page in a rebrand. At Moz, we tried reaching out to LinkedIn with no avail. And they have no process to apply for a name change or a merge. We have to create a new page from scratch, lose all our followers, and have all our employees go and change their own profiles.
-
That's great Erica - really helpful.
What about LinkedIn? Any advice on migrating that or merging two accounts?
Many thanks for everything
Gareth
-
With Twitter, you can do it all on your own. When Moz rebranded, we grabbed @Moz really early in the process so no one else would snag it. With Twitter, you can change your Twitter handle at anytime and still keep all your followers. Since we had both handles, we changed @Moz temporarily to something random, then changed @SEOmoz to @Moz, and the other one to @SEOmoz. And all our followers from @SEOmoz were then following @Moz.
The only thing we had to reach out to Twitter for was re-verifying our Twitter handle. If you change your username and had a verified handle, it will de-verify it.
-
Hi Erica,
THat's great many thanks for your help. Is it a similar setup with Twitter as well?
Thanks
Gareth
-
Hi Gareth,
On Facebook, if you have over 200 "likes" for your brand, you cannot change your name without Facebook's help. When you go to edit page info, you can request a name change through Facebook's interface. This also will change your vanity URL to your page. Facebook 301 redirects your old vanity URL to your new one. You won't lose any of your page "likes."
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it ok to correct someone who spelled and styled our name incorrectly in a blog post?
A writer recently recommended my company, Swiftype, in a blog post. However, he called us Swift Type, which adds an additional t, splits our name into two words, and uses an additional capitalization. Would it be out of line to email him and gently correct him? I appreciate the recommendation, and will absolutely focus on thanking him for that, complimenting his content (which is fairly good), and just add the correction at the end of the email. While it isn't a huge deal, a search Swift Type brings up the Swift programming language and SwiftKey as first page results, while Swiftype only displays our content (he also didn't link to us, so a user would have to search to find us - reaching out could also be a chance to spur him to link to us).
Branding | | alecfwilson0 -
How to market a brand when the brand name is constantly changing?
I work in an industry where companies are often being bought up by other larger companies. When this happens, there is often a change in the company name to incorporate the parent company name as well. My company is a distributor of these products and I'm wondering if there are best practices for marketing both the original brand name and the new brand name for the same product? We're trying to avoid any duplicate product detail pages, so dynamically generating the same page for two different names is not ideal. Anyone have any tips? Thanks!
Branding | | GalcoIndustrial0 -
Examples of Domain Change for Big Brands
Hi I am trying to put together a case study with big brands that have changed their domain names over the last 2 years. So far I have: t-mobile.co.uk -> ee.co.uk guardian.co.uk -> theguardian.com Are there any others you could think of? It'd be much appreciated! Thanks, C
Branding | | Carlos-R0 -
Rebranding: How Can We Continue to Be Found by Searching the Old Name?
Our company was acquired and we are working toward an entire re-brand, including name change and new url. We plan to appropriately 301 redirect the old site to the correct pages on the news site, etc. The question is, if users continue to search the old company name on search engines, will it appear in SERPs for the new site? I'm guessing that our company name is associated to the old url and will that pass along the branded company name to the new url? My thoughts are to include the old company name in the sitemap.htm file and in the About Us section, particularly in the news release when the change occurs. Aside from that idea is to include social posts on G+, LinkedIn, our Blog, and Twitter as appropriate talking about the name change, all linking to the new website. Any input would be most appreciated!
Branding | | Prospector-Plastics0 -
Importance of Google+ name?
Greetings Mozzers, I'm working on some Google+ profiles currently and have one interesting case where I'd like some advice. The name of one of my clients' web addresses, company name, and Google+/Google Local verified local business names all reflect the same thing. [Name] Surgical Associates However, on Google+ it looks like it has a limited number of characters so it reads: [Name] Surgical Ass... How important is it to keep the name identical to everything else on the web? Could I get away with just changing the name on Google+ to [Name] Surgical I appreciate in advice on this matter and what would occur if I changed it here. Thanks.
Branding | | MonsterWeb283 -
I am changing the name of my company and would like to know best practices for SEOmoz
YES you made a good point my main problem is I have been signed up under a different domain name then what my company will have so the domain name will be new I am changing my brand, name, logo, site with SEOmoz been kind enough to have given me credit for the link and other links what's the best way to go about trying to keep some of my previous rank (301?) I would appreciate any and all information. I am I apologize English is not my first language I am sorry about any miscommunication
Branding | | BlueprintMarketing0 -
How to get Social Mention from an Expert in A field you know nothing about?
I have read many posts on this. However, the one thing I find challenging is getting an expert to give me a social mention. In many cases they have shared something similar in the past, and in many cases they are too busy. IMO building relationships via forums is the easiest way to find experts who will mention my site. I can engage them in a thread, and eventually take it to a Personal Messages. After building a relationship I can ask for a link or a social mention or to guest post or something. I have attempted contacting many experts via Blogs, E-mail, Facebook, Google + etc. for many different sites, IMExperince most “Experts” (people with large followings) will not give a noob (new site w/no rankings or new user w/no following) the time of day, nor a social mention. I have read many posts on engaging experts: tag them; send them flowers; like every post; make great comments. My result… bruised lips (from kissing behinds). I work with an SEO company, and every new site we work on seems to require a unique strategy for ranking. When we work on building relationships in fields we know nothing about, the outcome is weak. Unless we use forums. What are some strategies that work for you? what approach do you take when you have to build a relationship with someone you cant give value to?
Branding | | SEODinosaur1 -
Is it a bad idea to have a catchy brand name url redirect to an exact match domain
A friend wanted to setup a website where people would share and vote on "widget" ideas where the winning idea got build for free. They bought cute the domain name widg.et and branded their site as widg.et. However, for SEO, they are having widg.et forward to www.sharewidgets.com. Then, to complicate things further, they changed their business model to remove the voting feature and now the site is just set to show off the widgets they've made and let people order new custom widgets. They might add the voting feature back later. "Widget" and "widgets" in this case has an SEOmoz difficulty of 72% and 71%, so quite high and none of the two word or long tail phrases have much traffic. What do you think they should do: Remove all domain forwarding and use widg.et as their only domain as it's less confusing and better for branding Get another domain that includes their keyword widget for the SEO exact match benefit Keep it as is, even though "sharewidgets" is no longer quite as applicable Many Thanks!
Branding | | skincareseo0