Big drop in rankings, any explanation ?
-
Hi everybody,
I've been working on the subdomain http://fr.mt.com since a few month and on the last crawl on the keyword "accessoire de mesure" i had a big drop from rank 3 to not in top 50 and I cant figure why.
Here is the page : http://fr.mt.com/fr/fr/home/products/Laboratory_Analytics_Browse/Meter_family_page/Meter_Accessor.html - PA : 30 DA : 71
I did an on page report to get a grade and i got... A on this keyword. I know this page is not perfect (lack of content) but in my opinion it still relevant on this keyword.
Do you have any idea of what happened ?
Thanks in advance for your answers
-
Thank you all for your Answers, I think the best solution is to craft content on this page. I hope it will be back soon on first page
-
To go deeper: average text of #1 pages in Google = 2000 to 2400 words. Adding a relevant text would be a good idea.
I checked the first results for "accessoire de mesure" on Google.fr
They don't sell the same product than you. There might be a semantic issue here.
According to Google, accessoire de mesure = building or sewing sector.
http://www.conrad.fr/ce/fr/category/SHOP_AREA_37381/Appareil-de-mesure
http://www.matopo.fr/mesure/accessoires-de-mesure/index.html
Quite the same for Google Images.
Is accessoire de mesure a good converting keyword in your industry ? Is it used by your competitors ?
Besides adding text, I would suggest to get a simple French URL + 301 redirect the old one.
IE : from http://fr.mt.com/fr/fr/home/products/Laboratory_Analytics_Browse/Meter_family_page/Meter_Accessor.html to something like fr.met.com/accessoire-de-mesure
-
I'm also finding duplicate content on a few of the other sub domains... Here
-
One thing I noticed is that there is a ton of code on that page with very little content. That's pretty offsetting to Google. Not to mention way to many footer links. There are over 400 total internal and external links (100 is the recommended) on that page.
You also have a ton of language variation pages injected into the html. A good way to clean that up is to use a sitemap instead.
-
Thank you for answering, yes I see the drop in manual research and this is why i'm worried. On the first page on google there is also pages with very poor content so I don't understand why this one has drop.
Thank you for the pop-up issue, I will tell them to fix it asap.
-
It might be relevant in terms of keywords, but there really isn't any content on that page at all. Like you said, lack of content.
Just a brief view of the page, but there are also lots of other reasons why this has dropped. If you do a search yourself, do you see this drop?
Edit-- Also, your contact form is being blocked as a pop-up, so would have a look at this also.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my site ranking well on google but not on Yahoo and Bing?
For our site Boynton Law, we added it to be indexed on Yahoo and Bing but none of the keywords are showing up in the top 50 rankings. Why are our keywords not working on Yahoo and Bing, but on Google our keyword rankings for Boytnon are really strong?
Keyword Research | | netprodjb0 -
Ranking Tracker-"Sorry But This Page Inaccessible". ERROR
When I try to use the on page grader and enter my URL, an error message appears stating: "Sorry But This Page Inaccessible". The URL is http://www.nyc-officespace-leader.com/commercial-space/office-space and it works fine when I enter it on my browser. Any page from this domain generates this error. Is there a bug with this tool? How would I go about tracking ranking on various keywords? I see it is possible to tag keywords, and I have done so for about 250. But I don't know how to generate a ranking report for these keywords; ideally I would like to do so filtering them by the label I have applied. Any suggestions? Thanks,
Keyword Research | | Kingalan1
Alan0 -
Understanding the Rankings report: Visits - what timeframe?
I just setup a new site in MOZ, rankings have run on 200+ keywords for two weeks. The report shows 14 visits for the keyword "google backup". Is that 14 visits since the last crawl or 14 visits all time since I have been tracking that keyword within Moz? Thanks!
Keyword Research | | nuash0 -
Ranks moving up & Down for a certain keyword search
Hi, We had lost rankings for certain keywords completely from google's index about 5 months ago. Recently the rank for the keyword reappeared on google. But it keeps moving up and down. One day on 26th position, next day it is on 45th position, then it comes back to 30th position. This has been going on for over a week now. What is the cause of this ? can someone shed some light on it ? Thank you
Keyword Research | | orion680 -
Google keyword rankings
I show a MON icon (it looks like a calendar page) for all my google rankings. The icon is not clickable. Can anybody tell me what this is? Also, I use to be highly ranked in 100's of keywords in google now barely anything. The domain is several years old and has performed in well in the past. Can't figure out what is going on.
Keyword Research | | ecoscott0 -
Still Getting Error while checking Rankings
It has been more than 24 hours now since I got this error while checking my rankings for keywords : (Whoa! We're dusting off the cobwebs from your keyword history. Don't worry, your data is fine. Check back soon to see your updates.). The error is being shown only for new keywords that I added. Any help is appreciated. Arfath
Keyword Research | | Arfath0 -
What's the best way to find ranking keywords and phrases?
What's the best way to find ranking keywords and phrases? I have tried Google Keyword Tool but it just doesn't do the job for me (or I'm using it wrong). My main focus is people who are looking for energy saving tricks, but I'm not sure if this is the right keyword / keyphrase. The goal of this question is not to get other people to do the research for me, but rather to find the right tools and usage of those tools for the job.
Keyword Research | | nickhoe0 -
Can't get ranking history
Hi everyone. I have added a couple of keywords to one of my campaigns and everytime I try to check the rankings I get the message below... Whoa! We're dusting off the cobwebs from your keyword history. Don't worry, your data is fine. Check back soon to see your updates. Any idea what's going on here or how long it'll take to get this info? Thanks.
Keyword Research | | AJLComputers0